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All Journal JURNAL ECONOMIA Eksis: Jurnal Riset Ekonomi dan Bisnis
Agus Rahayu
Faculty of Economics and Business Education, Universitas Pendidikan Indonesia
Economics, Econometrics & Finance

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BADATANCY TOYS COMPETITION STRATEGY USES AN INTERNAL-EXTERNAL MATRIX, CPM, SWOT, SPACE, AND GRAND STRATEGY Adiya Agustin Eka Saputri Saputri; Agus Rahayu; Puspo Dewi Dirgantari
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 17 No. 1 (2022): April - September 2022
Publisher : STIE PGRI Dewantara Jombang

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Abstract

This study aims to identify the internal and external environment of Badatancy Toys and determine a good business strategy for Badatancy Toys in order to compete in the market. The research method used in this study is a qualitative descriptive method. Power collection techniques using interviews and observation both directly and indirectly. The data obtained were analyzed using the IFE, EFE, CPM, TOWS, SPACE, and Grand Strategy matrices. From the research results, it is known that the results of the IFE Matrix are 2.74 and the EFE Matrix is ​​2.56. The final results of the analysis of the CPM Matrix, TOWS, SPACE Grand Strategy show that alternatives that can be applied to the Badatancy Toys business are increasing product promotion, maintaining customer service, expanding market share, developing products, and penetrating the market.
Financial Availability on Performance of MSMEs: Mediation of Entrepreneurial Orientation and Business Actor’s Rationality Syti sarah maesaroh; Agus Rahayu; Lili Adi Wibowo; Eeng Ahman
Jurnal Economia Vol 19, No 1 (2023)
Publisher : Faculty of Economics Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v19i1.48918

Abstract

This study investigates how business actors' entrepreneurial orientation and rationality affect MSMEs' performance, as well as how the availability of financing affects that performance. Using a random sampling technique, we surveyed 195 MSMEs from various business fields. The data were analyzed using structural equation modeling and AMOS and SPSS software. We discovered that the mediation of entrepreneurial orientation and decision-making rationality significantly impacted the relationship between financial availability and performance. Adequate funding encourages an entrepreneurial mindset and the development of innovations that improve overall performance. The study suggests that business actors improve their capabilities, including managerial skills, practices, and procedures in the financial sector. When adequate funds are available, they could be used to improve performance. The study adds to the dynamic capability theory by demonstrating that MSMEs must be able to integrate, construct, and reconfigure their financial resources in the face of rapid environmental changes.
Co-Authors Adiya Agustin Eka Saputri Saputri Eeng Ahman Lili Adi Wibowo Maesaroh, Syti Sarah Puspo Dewi Dirgantari