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All Journal Journal of Sharia Economics Nusantara Hasana Journal
Putti Sherna
Universitas Jambi
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

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PEMANFAATAN BUAH DURIAN MENJADI BUMBU TEMPOYAK INSTANT (BOTANT) SEBAGAI OLEH-OLEH KHAS JAMBI Lucky Enggrani Fitri; Rizky Anggreyni; Putti Sherna; Rahmah Rizki Thoyyibah; Rizka Apriliani; Melia Hairunnisa
Nusantara Hasana Journal Vol. 2 No. 9 (2023): Nusantara Hasana Journal, February 2023
Publisher : Yayasan Nusantara Hasana Berdikari

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Abstract

Botant is a packaged product containing instant spices ready to use in the context of the use of durian fruit in Batanghari Regency, every year at the end of December, many places are harvesting durian. As in Muara Tembesi, Mersam, Aro Village and Baung Muara Bulian River, Selat Village, Betung Island Village and Ture Village, Pemayung District. Durian prices in the garden range from Rp. 9 to 10 thousand per piece. That's the price of a standard fruit that is the same size as the size of coconut fruit. If it has been sold in other areas, such as the city of Jambi, in addition to the Legit and Sweet taste of the fruit, the distribution costs ranging from the garden to the city, making the price of the durian more expensive, which reaches Rp. 50 thousand per piece. Besides being eaten directly, durian fruit can be processed into a variety of processed preparations that are of quite large value and of course good for health. The advantages of botant in addition to being a processed product of the use of local jambi durian, can also be a characteristic of typical souvenirs of Jambi that is made into curry, where botant as an instant tempoyak spice that can be used to make tempoyak practically without having to enter other complementary spices, Except the flavoring of the taste that is adapted to the taste of consumers, and as an innovation to improve the quality of tempoyak through proper packaging.
The Influence of Islamic Branding, Halal Awareness, and Product Ingredients on Purchasing Decisions of Cosmetic and Skincare Products Ary Dean Amri; Putti Sherna; Anisa Putri Marpaung; Alda Mariatul Kiptiah; Fitriani .; Benny Zulfikar; Naufal Alfarizie HSB; Raden Aqsal Safatullah
Journal of Sharia Economics Vol 5 No 1 (2023): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Al Hikmah Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v5i1.541

Abstract

P This study aims to identify the influence of Islamic branding, halal awareness, and product ingredients on the intention to buy cosmetic and skincare products among Muslim women of generation Z in Jambi Province. The use of cosmetic and skincare products that comply with Islamic principles is increasingly important for Muslim women who want to ensure that the products they use are halal and in accordance with their religious beliefs. Therefore, factors such as Islamic branding, halal awareness, and product ingredients are important considerations in their purchasing decisions. This study used a survey method by distributing questionnaires to a sample of generation Z Muslim women in Jambi Province. The data collected was analyzed using multiple linear regression methods to examine the relationship between Islamic branding, halal awareness, and product ingredients on buying interest in cosmetic and skincare products. In addition, factor analysis was also carried out to identify the factors that most influence purchasing decisions.This research makes an important contribution in understanding the factors that influence purchasing decisions for cosmetic and skincare products among Muslim women of generation Z. The results of this research can be a reference for cosmetic and skincare companies in developing more effective marketing strategies that take into account religious values and the needs of Muslim consumers. In addition, this research can also be a basis for further research in a broader context.
Co-Authors Alda Mariatul Kiptiah Anisa Putri Marpaung Ary Dean Amri Benny Zulfikar Fitriani . Lucky Enggrani Fitri Melia Hairunnisa Naufal Alfarizie HSB Raden Aqsal Safatullah Rahmah Rizki Thoyyibah Rizka Apriliani Rizky Anggreyni