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Teja Rinanda
Sekolah Tinggi Ilmu Ekonomi Graha Kirana
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Journal : Jurnal Manajemen dan Bisnis

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PERSEPSI MASYARAKAT PERKOTAAN TERHADAP LAYANAN SMART CITY: MODEL UTAUT2 Subambang Harsono; Teja Rinanda; Imanuel Tarigan
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

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Abstract

In this study, we look at technology readiness related to performance expectancy and effort expectancy from UTAUT2 to analyze urban community perceptions of smart city services. Data is collected using a survey questionnaire. We use Partial Least Square Structural Equation Modeling (PLS-SEM) analysis. The questionnaire consists of 16 items on the Technology Readiness Index 2.0 scale to measure technological readiness and the UTAUT2 scale which has 29 items. The research of the study shows that optimism has a positive effect on performance expectancy and effort expectancy in using smart services. This means that respondents believe and have a sense of optimism that smart city service technology will be understood and used. Effort expectancy, facilitation conditions, and hedonic motivation have a positive effect on the intention to use smart services. It can be said that although some users are anxious about the new technology, it will not have an impact on the usability and ease of use of smart service technology.
Co-Authors Ali Mukti Tanjung Cia Cai Cen Darmawan Sriyanto Dina Hastalona Dina Hastalona Doni Efrizah Elli Afrida Eri Samah Fatin Nadifa Tarigan Helman Helman Herlina Manullang Hernawaty Hernawaty Hetty Elfina Ida Zulfida Imanuel Tarigan ISMAYANI ISMAYANI July Esther Misdawati Misdawati Nasib Nasib, Nasib Nirwana Br. Bangun Novi Yanti nur subiantoro Pioner Pelawi Rulliyani Rulliyani Subambang Harsono Syaiful Khoiri Harahap Ulpah Maisari