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All Journal BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT To Maega: Jurnal Pengabdian Masyarakat JURNAL SeMaRaK Jurnal Inovasi dan Teknologi Pembelajaran (JINOTEP) Kajian dan Riset Dalam Teknologi Pembelajaran Bubungan Tinggi: Jurnal Pengabdian Masyarakat Abdimasku : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Jurnal Artha Satya Dharma
Ni Luh Putu Sariani
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks

 1 
Pendekatan Physical Evidence untuk Optimalisasi Pelanggan UMKM Makanan dan Minuman I Ketut Satria Wisesa; Ni Luh Putu Sariani; Anak Agung Ngurah Oka Suryadinatha Gorda
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 11, No 1 (2023): February
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/berdikari.v11i1.16071

Abstract

This community service program is intended to determine the effectiveness of applying physical evidence to benefit consumer experience. The observation subjects were MSMEs doing business in the food and beverages (FB) sector in Denpasar City, Bali, Indonesia. The implementation method used by the service team was outreach to business people according to marketing mix theory using the Participatory Action Research (PAR) technique which includes document analysis, webinars, and interviews. The results of this service program showed that the design of communicative physical evidence, in general, can increase the intention to return, which is indicated by an increase in the consumer experience. This activity sparked the emergence of awareness among business actors regarding the importance of implementing the marketing mix.
Co-Authors A.A.N Oka Suryadinatha Gorda Anak Agung Ayu Intan Puspadewi Anak Agung Gde Alit Wiradyatmika Anak Agung Gde Alit Wiradyatmika Anak Agung Ngurah Oka Suryadinatha Gorda Andreas Pratama Sihaloho Angeline Dewa Ayu Putu Adhiya Garini Putri Diah Putri Arimbi Dian Erfiana I Gusti Ngurah Putu Dharmayasa I Gusti Surya Adi Wiandika I Ketut Satria Wisesa I Putu Dharmawan Pradhana Komang Trisna Sari Dewi ., Komang Trisna Sari Dewi Kustina, Ketut Tanti Lelia Petronila Gusmao Freitas Ni Ketut Ari Kesuma Dewi Ni Luh Made Pande Ariantini Ni Made Rika Dwi Cahyani Ni Nengah Rupadi Kertiriasih Putu Agus Perinanta Putra Putu Putri Prawitasari