Claim Missing Document
Check
Articles

Found 28 Documents
Search

Brand name, image, word of mouth towards buying habits and customer loyalty online shop Sari, Desak Made Febri Purnama; Pradhana, I Putu Dharmawan
International Research Journal of Management, IT & Social Sciences Vol 5 No 2: March 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v5i2.646

Abstract

The public consumption pattern was a subject to change with the era development. Wherein, the many demands to be able to avail goods or services without efforts to come transact. Therefore, Online shop term becomes familiar in the present to enter a very tight trading competition. Thus, it was necessary to analyze how high the influence of brand name and image, word of mouth influence buying habits and how high influence consumer loyalty to continue to choose an online shop. The research was intended to know the influence of brand and image, word of mouth for a product with its simple trade concept through technology media that can be utilized in all circles. In conducting online surveys of data through questionnaires to obtain a valid data using questions. The inferential analysis in the present study was conducted by partial least square (PLS) method by using Smart PLS 3.0 M3 program. The steps were taken in the process of PLS. Regarding the result, R2 value for brand name, brand image, and word of mouth on buying habit was 0.356. Whereas the influence of brand name, brand image, word of mouth and buying custom to customer loyalty R2 value was 0.772. The value of q-square predictive relevance (Q2), yields a number was 0.8532. Brand name to buying habits variable was 0.367 with the t-statistic condition was 2,432 > t - table 1.96 (accepted). Brand Name variable to customer loyalty variable was 0,242 with status of t - statistic equal to 3,324 > t-table 1,96 (accepted). Brand image to buying habit variable was 0.120 with state of t-statistics was equal to 0,965 < t-table 1,96 (rejected). Brand image to customer loyalty variable was 0,342 with condition t-statistic equal to 5,235> t-table 1,96 (accepted). Word of mouth to buying habit variable was 0.180 with the state of t-statistics was 1,214 < t-table 1,96 (rejected). Customers loyalty of customer variable was 0,309 with state of t-statistic was  4,140 > t-table 1,96 (accepted). Buying habit to customer loyalty variable was 0,156 with t-statistic was 2,415 > t - table 1,96 (accepted).
PENGARUH KARAKTERISTIK KEWIRAUSAHAAN, KREATIVITAS DAN INOVASI TERHADAP PERKEMBANGAN USAHA PEDAGANG DI PASAR SENI GUWANG SUKAWATI Pradhana, I Putu Dharmawan; Yella, Made Dwi Marsa
MEDIA BINA ILMIAH Vol 14, No 1: Agustus 2019
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.658 KB) | DOI: 10.33758/mbi.v14i1.283

Abstract

The objective of this research was to know the influence between (1) the entrepreneurial characteristic on businesses development in partial, (2) the creativity on businesses development in partial, (3) the innovation on businesses development in partial and (4) the characteristic of entrepreneurship, creativity and innovation on businesses development by simultaneous. This research was quantitative by using questioner, documentation and internet as the technique of collecting the data. The population that was used in this research is the sellers at guwang sukawati art market. They were 545 sellers and took the sample that consisted of 55 respondents by using the purposive sampling technique. The tasting of this research was validity test, reliability test and classic assumption test. The analysis techniques of data that were used the Multiple Linier Regression Analysis Technique, Determinant Analysis, F-test and t-Test. The result of counting was accepted FCount =41.557 > Ftable = 2.76 so Ho was denied and Ha was received, it meant in simultaneous there were the positive influences and variable significant of entrepreneurships characteristic, creativity and innovation on businesses development. Coefficient determinant value (D) was 71,00% so it could concluded that the influence of the entrepreneurship characteristic, creativity and innovation on businesses development at guwang sukawati art market was 71,00% while other was 29,00% influenced by other factors that did not explained in this research.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, KEPUASAN KERJA, KEPERCAYAAN KEPADA PEMIMPIN TERHADAP KETERIKATAN KERJA KARYAWAN PADA PT. BALI BIJAKSANA NUSA DUA – BALI Pradhana, I Putu Dharmawan; Hendra, Putu Nova Kusuma
MEDIA BINA ILMIAH Vol 14, No 4: Nopember 2019
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.432 KB) | DOI: 10.33758/mbi.v14i4.356

Abstract

The purpose of this study was to determine the effect of transformational leadership, job satisfaction, trust in leaders on employee engagement at PT.Bali Bijaksana Nusa Dua – Bali. The number of samples in this study were 75 employees with a simple random sampling method. Data collection used questionnaire. The data analysis technique used is the classical assumption test, multiple linear regression analysis, t-test, F-test and test coefficient of determination. The results of the study show that there are positive and partial positive effects of transformational leadership, job satisfaction, and trust in leaders in increasing employee engagement at PT. Bali Bijaksana Nusa Dua – Bali. The results showed that the transformational leadership regression coefficient (X1) was 0.268 with a value that meant that each increase in transformational leadership variables could increase employee engagement at PT. Bali Bijaksana Nusa Dua – Bali. Job satisfaction regression coefficient (X2) is equal to 0.303, which means that every increase in job satisfaction variables can increase employee engagement at PT. Bali Bijaksana Nusa Dua – Bali. Regression coefficient value to leader (X3) is equal to 0.256, which means that every increase in the trust variable in the leader can increase employee engagement at PT. Bali Bijaksana Nusa Dua – Bali. As  the results of the determination coefficient of 0.657, its means that 65.7% can explain the model or influence of each variable on work engagement, while the rest (100% -65.7% = 34,3%) is explained by other reasons outside research model.
PENGARUH PENGEMBANGAN KARYAWAN, SISTEM PENEMPATAN, DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN MELALUI KOMITMEN ORGANISASI SEBAGAI VARIABEL MEDIASI DI HOTEL THE ROYAL BEACH SEMINYAK BALI Pradhana, I Putu Dharmawan; Satriawan, I Made Deddy
MEDIA BINA ILMIAH Vol 14, No 6: Januari 2020
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.149 KB) | DOI: 10.33758/mbi.v14i6.427

Abstract

The purpose of this study was to determine the effect of Employee Development, Placement Systems and Job Satisfaction on Employee Performance Through Organizational Commitment as Mediation Variables. The data used in this study are primary data obtained by distributing questionnaires to respondents, namely employees of The Royal Beach Seminyak Hotel and secondary data obtained from the company regarding the number of employees and written reports on information about the company at The Royal Beach Hotel Seminyak Bali. The sampling technique uses probability sampling and the method of sampling uses proportionate stratified random sampling. The number of samples in this study amounted to 72 respondents. The population in this study were 261 employees of The Royal Becach Seminyak Hotel. The data analysis technique used in this study is Path Analysis using SPSS software version 23.0 for Windows. The results of this research indicate that employee development has a significant positive effect on employee performance, the placement system has a significant positive effect on employee performance, job satisfaction has a significant positive effect on employee performance, employee development has a significant positive effect on organizational commitment, systems placement has a significant positive effect on organizational commitment, job satisfaction has a significant positive effect on organizational commitment, organizational commitment has a significant positive effect on employee performance, employee development has a significant positive effect on employee performance through organizational commitment, the placement system has an influence a significant positive effect on employee performance through organizational commitment, job satisfaction has a significant positive effect on employee performance through organizational commitment sasi
PENGARUH PERSONAL SELLING, PRICE DISCOUNT, DAN BONUS PACK PROGRAM TERHADAP PERILAKU IMPULSE BUYING KONSUMEN PRODUK ORIFLAME PADA PT ORINDO ALAM AYU DI KOTA DENPASAR I Putu Dharmawan Pradhana; Dewa Ayu Martini
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 1 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.188 KB)

Abstract

Pengaruh Personal Selling, Price Discount dan Bonus Pack Program Terhadap Perilaku Impulse Buying Konsumen Produk Oriflame pada PT. Orindo Alam Ayu di Kota Denpasar. Penelitian ini dilakukan untuk menganalisis pengaruh personal selling, price discount, dan bonus pack program terhadap perilaku pembelian produk konsumen Oriflame di Denpasar. Penelitian ini terdiri dari variabel dependen yaitu perilaku pembelian impuls konsumen (Y) dan tiga variabel independen yaitu personal selling (X1), price discount (X2), dan bonus pack program (X3). Populasi dalam penelitian ini adalah konsumen produk Oriflame di kota Denpasar yaitu sekitar tiga ratus empat puluh tujuh ribu seratus sembilan puluh empat orang yang diambil seratus responden sebagai sampel dengan menggunakan teknik purposive sampling. Analisis data menggunakan metode kualitatif dan kuantitatif dengan SPSS versi tujuh belas.Hasil penelitian ini menyampaikan bahwa semua variabel independen secara simultan mempengaruhi perilaku pembelian impulsif konsumen secara signifikan, dan dengan uji parsial terbukti bahwa bonus pack program memberikan pengaruh terbesar di antara variabel independen lainnya. Adjusted R square menunjukkan pada level sedang (enam puluh sembilan koma dua persen). Ini berarti tiga puluh koma delapan persen  dipengaruhi oleh variabel lain di luar penelitian ini.Kesimpulan dari hasil ini berarti bahwa semua variabel independen memiliki nilai signifikan dan bonus pack memberikan nilai signifikansi terbesar untuk impuls perilaku pembelian produk konsumen Oriflame di Denpasar. Oleh karena itu, Oriflame Denpasar harus lebih meningkatkan pelatihan untuk semua anggota Oriflame sehingga mereka semua dapat membujuk orang lain untuk membeli Oriflame.Kata kunci: personal selling, price discount, bonus pack program, impulse buying
PENGARUH BRAND AWARENESS, PERCEIVED QUALITY DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PENGGUNAAN GO-JEK DI DENPASAR I Putu Dharmawan Pradhana; Yunia Sallyana
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 2 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.729 KB)

Abstract

Pengaruh Brand Awareness, Perceived Quality dan Word of Mouth (WOM) Terhadap Keputusan Penggunaan Go-Jek di Denpasar. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand awareness, perceived quality, dan word of mouth terhadap keputusan penggunaan layanan GO-JEK di Denpasar. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dari hasil kuesioner kepada responden. Populasi dalam penelitian ini adalah pengguna layanan GO-JEK di Denpasar. Teknik pengambilan sampel adalah non-probability sampling. Ada 112 responden untuk penelitian ini. Metode analisis data yang digunakan adalah analisis regresi linier berganda. Penelitian ini menggunakan uji t untuk mengetahui pengaruh variabel independen secara parsial terhadap variabel dependen dan uji F untuk mengetahui pengaruh semua variabel independen secara simultan terhadap variabel dependen. Hasil penelitian ini menunjukkan bahwa variabel brand awareness berpengaruh positif dan signifikan terhadap keputusan penggunaan, variabel perceived quality berpengaruh positif dan signifikan terhadap keputusan penggunaan, word of mouth berpengaruh positif dan signifikan terhadap keputusan penggunaan, kesadaran merek, kualitas persepsi, dan dari mulut ke mulut. secara simultan berpengaruh positif dan signifikan terhadap penggunaan keputusan. Kata kunci: kesadaran merek, persepsi kualitas, dari mulut ke mulut, menggunakan keputusan, layanan GO-JEK
Faktor-Faktor Pencegahan Fraud pada Lembaga Perbankan Putu Purnama Dewi; Ni Putu Eni Suwantari; I Putu Dharmawan Pradhana
E-Jurnal Akuntansi Vol 31 No 6 (2021)
Publisher : Accounting Department, Economic and Business Faculty of Universitas Udayana in collaboration with the Association of Accounting Department of Indonesia, Bali Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJA.2021.v31.i06.p19

Abstract

The purpose of this study is to identify the factors that influence the prevention of fraud in banking institutions including the implementation of good corporate governance, the application of the tri hita karana culture and the existence of a whistleblowing system. The location of this research is the Regional Development Bank (BPD) Bali with a population of all staff of BPD Bali Renon branch with a total sample of 96 respondents and using the saturated sample method. The analysis technique applied is multiple linear regression analysis. The findings in this study illustrate that the implementation of good corporate governance, the application of the tri hita karana culture, and the whistleblowing system in the company illustrates a significant positive effect on fraud prevention efforts at Bank BPD Bali. Keywords: Good Corporate Governance; Tri Hita Karana Culture; Whistleblowing System; Fraud Prevention.
ANALISIS IMPLEMENTASI TALENT MANAGEMENT DALAM MENGEMBANGKAN KINERJA KARYAWAN YANG UNGGUL DAN BERBUDAYA Putu Dharmawan Pradhana; I Made Bima Devrasta Putra Astaki; I Dewa Ketut Gede Prabawa
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 4 No 3 (2021): JURNAL PAPATUNG Volume 4 Nomor 3 Tahun 2021
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/japp.v4i3.483

Abstract

Human Resources (HR) it is a determining factor for the effectiveness of activities within the organization. A person's success and performance in a field of work is largely determined by the level of competence, professional performance and commitment to the field of work he is engaged in. Quality human resources will have a positive effect on the organization/company, both in terms of improving performance, effectiveness and efficiency in a company. Another thing that is no less important and must be a concern for an organization/company is how they develop their human resource potential. One way that can be done is through talent management. This talent management can be applied by various institutions, both government agencies, private sector and local companies. Likewise, employees at the Regional Public Company for Drinking Water Tirta Mangutama, Badung Regency. The approach in this research is qualitative research. The data sources used consist of primary data and secondary data. Data collection techniques in this study by observation, interviews, and documentation. In determining the informants used purposive sampling technique. The technique of checking the validity of the data used the source triangulation technique and the triangulation technique, as well as the data analysis technique using the Miles and Huberman technique, namely interactive model analysis. The expected result in this research is the implementation of Talent Management in the process of developing superior and cultured employee performance at the Regional Public Company for Drinking Water Tirta Mangutama, Badung Regency.
FAKTOR-FAKTOR YANG MEMPENGARUHI MOTIVASI KERJA KARYAWAN KOPERASI PASAR KUMBASARI BADUNG Ni Luh Putu Sariani; Putu Dharmawan Pradhana; Ni Made Satya Utami
MEDIA BINA ILMIAH Vol 14, No 11: Juni 2020
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.406 KB) | DOI: 10.33758/mbi.v14i10.559

Abstract

This study aims to determine the factors that influence employee motivation. The research was conducted at Kumbasari Badung Market Cooperative with a sample study of 122 people. The data analysis technique used is the analysis of the factors that are operated through Statistical Program Social Scence (SPSS) for windows 24.0. The results showed that there are two factors that influence employee motivation in the Kumbasari Badung Market Cooperatives, the Internal Motivation Factors and External Motivation Factors
EFEKTIFITAS PENDEKATAN TYPOLOGICAL HIPPOCRATES-GALLENUS DALAM MENGEMBANGKAN KINERJA KARYAWAN MILENIAL Studi Kasus di UMKM Kota Denpasar I Putu Dharmawan Pradhana; Ruben Lomi; Devidson Imanuel Eman
MEDIA BINA ILMIAH Vol 15, No 5: Desember 2020
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v15i5.849

Abstract

Employee development is needed in achieving the goals of an organization. Employees need space to be able to improve and actualize themselves according to their abilities to be able to be applied to jobs following their fields. In completing various jobs, one factor that has a strong influence is personality. Everyone has different characteristics and personalities. This also applies to millennials. A generation that prioritizes technology in every life activity. The basic human personality that sparked by Hippocrates-Gallenus is very visible in this generation, especially in dealing with various problems in the scope of work. The concept of training and development with a typological approach is very effective in the process of knowledge transfer considering the trainers are required to be part of this generation and understand each personality has a different approach in completing various jobs. Various aspects can motivate millennial workers to be able to further maximize the results of their work, one of which is the need for self-actualization which certainly requires a variety of specific approaches to be able to awaken every potential it has. A leadership style that can accommodate a variety of personalities to create human resources that have high performance without forcing someone to be the same as other individuals will facilitate the achievement of performance expected by an organization or business unit. This research was conducted in the city of Denpasar, where the phenomenon that occurs is that creative and innovative millennial workers have not been able to make full use of the opportunities and potential within themselves in a business unit. This research shows the Typological approach is very effective in developing capabilities and shaping the work ethic of millennial generation through a democratic leadership style.