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ANALISIS PELUANG BANK SYARIAH INDONESIA (BSI) MENJADI TOP 5 BANK DI INDONESIA BERDASARKAN KEKUATAN ASET DAN VISI MISI Aang Kunaifi; Achmad Ali Said; Ahmad Mawardi
Jurnal Ngejha Vol 2 No 1 (2022): Jurnal Ngejha
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) IAI Al-Khiarat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (634.894 KB) | DOI: 10.32806/ngejha.v2i1.198

Abstract

Tujuan organisasi perusahaan dapat dicapai melalui beberapa strategi yang digunakan dalam menentukan keunggulan bersaing yaitu dengan menggunakan berbagai macam strategi yakni dengan mengedentifikasi faktor internal dan eksternal perusahaan yang diantaranya peran tenaga kerja atau karyawan . Selain itu juga melakukan pengembangan layanan suatu produk melalui digitalisasi yang lebih fleksibilitas dan nyaman untuk nasabah seperti halnya penggunaan single system yang artinya sekarang Bank Syariah Indonesia memiliki satu core banking system, satu enterprise data, satu sandi kode bank 451, dan satu pelaporan keuangan, semua dengan nama Bank Syariah Indonesia (BSI). Penelitian ini bertujuan untuk mengukur peluang BSI dalam mencapai target menjadi 5 besar dalam industry perbankan nasional. Penelitian ini merupakan penelitian dengan pendekatan deskriptif kualitatif. Penelitian ini di laksanakan di Bank Syariah indonesia KCP Molyosari Surabaya, subjek penelitian ini adalah Brance Manager (BM), Mikro Relationship and Manager Tim Leader (MRMTL), Consumer Bussines Staf (CBS), Custumer Service (CS), Branch Operation and Servis manager (BOSM). Metode pengumpulan data dalam penelitian ini menggunakan wawancara, observasi, dan dokumentasi, kemudian dianalisis secara kualitatif deskriptif. Melalui temuan dalam penelitian ini diharapkan diperoleh strategi yang tepat dan terukur dalam mencapai targaet 5 besar perbankan di Indonesia
Analysis of Micro Small Enterprises (MSEs) Customer Satisfaction in a Global Context Studies on Shoraya Batik Indonesia Fadali Rahman; Imam Mukhlis; F. Danardana Murwani; Achmad Ali Said
International Journal of Scientific Multidisciplinary Research Vol. 1 No. 3 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.792 KB) | DOI: 10.55927/ijsmr.v1i3.3910

Abstract

Customer satisfaction is a measure that determines how well a company's product or service meets customer expectations. This study aims to analyze customer satisfaction MSEs in the context of a global study on Indonesian Batik Shoraya. The research was conducted using a qualitative approach and data collection techniques through in-depth interviews with 10 Shoraya Batik customers, 5 domestic and 5 international. The results showed that customer satisfaction with Shoaraya Batik Indonesia products was influenced by service quality, product quality, price, emotional factors, cost and convenience. Customers expect fast and responsive service, quality and reliable products, affordable prices, and positive emotional experiences with the Shoaraya Batik Indonesia brand. Cost and ease of transaction are also important factors influencing customer satisfaction. In a global context, Shoaraya Batik Indonesia's customers have high expectations for products that can compete with international brands. Customers expect Shoraya Batik Indonesia to maintain consistent product and service quality, as well as develop innovative products that are in line with global trends. Even though Shoaraya Batik Indonesia already has a loyal customer base in Indonesia, the challenge it faces in entering the global market is competition from established international brands. Based on the results of this study, it is suggested that Shoraya Batik Indonesia continue to improve service and product quality and maintain affordable and competitive prices