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All Journal Berajah Journal Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Publikasi Manajemen Informatika (JUPUMI) Ekuitas Jurnal Pnedidikan Ekonomi
Putu Laksmita Dewi Rahmayanti
Universitas Udayana
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Nursing Physics Public Health Social Sciences

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ANALISIS DESKRIPTIF TENTANG E-SERVICE QUALITY, UTILITARIAN VALUE, PROMOSI PENJUALAN, KEPUASAN KONSUMEN, DAN NIAT MENGGUNAKAN KEMBALI: Studi pada konsumen jasa pesan-antar makanan secara online I Gst. Ngr. Jaya Agung Widagda; I Gusti Ayu Dewi Adnyani; Putu Laksmita Dewi Rahmayanti
Jurnal Publikasi Manajemen Informatika Vol 1 No 3 (2022): SEPTEMBER : JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1900.025 KB) | DOI: 10.55606/jupumi.v1i3.538

Abstract

Tujuan penelitian ini adalah untuk memberikan gambaran tentang e-servie quality, utilitarian value, promosi penjualan, kepuasan konsumen, dan niat menggunakan kembali jasa pesan-antar makanan secara online di Kota Denpasar. Populasi penelitian ini adalah konsumen jasa pesan-antar makanan online di Kota Denpasar. Besarnya sampel yang digunakan sebanyak 210 orang dengan metode purposive sampling. Teknik analisis yang digunakan adalah analisis deskriptif. Hasil penelitian menunjukkan bahwa e-service quality dari jasa pesan antar makanan secara online di Kota Denpasar dinilai sudah sangat baik oleh konsumennya. Utilitarian value yang dirasakan konsumen termasuk kategori sangat tinggi, promosi penjualan juga dinilai sangat tinggi, dan kepuasan konsumen adalah sangat tinggi, serta niat menggunakan kembali jasa pesan antar makanan online termasuk kategori sangat tinggi. Oleh karena itu penting bagi penyedia jasa pesan-antar makanan online untuk mempertahankan e-service quality pada kategori sangat baik, utilitarian value, dan promosi penjualannya pada kategori sangat tinggi dalam rangka mempertahankan kepuasan konsumen yang sangat tinggi dan niat menggunakan kembali jasa pesan antar makanan secara online yang sangat tinggi di Kota Denpasar
MENINGKATKAN KINERJA BISNIS PADA MASA COVID-19 Nyoman Surya Wijaya; Putu Laksmita Dewi Rahmayanti; I Made Darsana; I Nengah Dasi Astawa
Berajah Journal Vol. 4 No. 2 (2024): May
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i2.310

Abstract

This research aims to describe how innovation capabilities influence business performance by mediating the influence of Covid-19 risk perceptions. The sample in this research was 90 MSME managers in the Bali tourism and creative industry (parekraf), using a purposive sampling technique. The analysis approach uses Path Analysis with SEM-PLS. The findings show that there is a negative and significant impact on the influence of COVID-19 Risk Perception on business performance. Furthermore, there is a negative and significant impact between COVID-19 Risk Perception on Innovation Capability; Meanwhile, innovation ability has a positive and significant effect on business performance. The innovation capability in this research is able to mediate the influence of COVID-19 Risk Perception on business performance. Based on the research results, it is important for MSMEs in the tourism and creative sector in Bali to increase their innovation capabilities to improve business performance in facing the risk of the COVID-19 pandemic.
Pelatihan Dan Pendampingan Penyusunan Laporan Keuangan Bagi Wirausaha Muda (WIDA) Feb UNUD Ni Nyoman Kerti Yasa; I G. A. K. Giantari; Henny Rahyuda; I G. A Dewi Adnyani; Ni Wayan Ekawati; I Gst. Ngr. Jaya Agung Widagda; Putu Laksmita Dewi Rahmayanti
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 2 (2023): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i2.1478

Abstract

This community service was carried out against a background of conditions where Young Entrepreneurs (WIDA) of the Faculty of Economics and Business, Udayana University were not skilled in compiling Financial Report documents. This Financial Report document should be owned by every businessman in order to guide business managers in running their business so as to achieve high performance. This Financial Report document includes calculations about cash flow, preparation of General Ledgers, Balance Sheets, Profit/Loss Reports. Based on this phenomenon, it is felt necessary to prepare WIDA FEB Unud so that they have the ability to prepare Financial Report documents in a professional manner. The purpose of this community service is to build WIDA FEB's ability to prepare its Financial Statements. This service is in the form of one day training with resource persons: Dr. I Gusti Ngurah Agung Suaryana, SE, Msi, Ak, and continued with weekly consultations or assistance after 4 times. This service took place at FEB Unud, Floor 2 of the MM Building, by inviting 20 members of WIDA FEB Unud so that they were able to prepare and have Financial Report Documents for each business. After the dedication was carried out, WIDA FEB Unud was able to compile financial reports as a guideline for managing its assets and liabilities in order to be able to achieve higher financial performance.
Pelatihan Dan Pendampingan Pembuatan Promosi Media Sosial Bagi Usaha Kerajinan Tenun Ikat Tradisional Di Desa Semarapura Tengah Kabupaten Klungkung Ni Nyoman Kerti Yasa; I G. A. Ketut Giantari; I Putu Gde Sukaatmadja; Ni Wayan Ekawati; I G. A. Dewi Adnyani; I G.N. Jaya Agung Widagda; Putu Laksmita Dewi Rahmayanti; Ketut Subawa
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i3.2190

Abstract

Craft businesses engaged in traditional ikat weaving in Central Semarapura Village, Klungkung Regency, have faced intense competition in the last three years and have also experienced a decline in sales turnover. One way to overcome this condition is to carry out social media promotion. Based on the results of an initial interview with one of the actors in a fairly large traditional ikat weaving craft business in Central Semarapura Village, namely Mrs. Ketut Sriani, information was obtained about the decline in sales turnover and the solution was that they had carried out social media promotion but it was not optimal. This is due to their limitations in using social media. This condition is what encourages this community service activity to be carried out to equip business people in the traditional ikat weaving craft business in Central Semarapura Village, Klungkung Regency, to understand how important it is to promote products digitally, one of which is using social media optimally, using all existing social media platforms, following trends. consumer behavior in searching for information, and about designing the content of promotions. The aim of this community service is to equip traditional ikat craft business actors about the importance of social media promotion, getting to know the various existing social media platforms, designing promotional content on social media, as well as assisting in the creation of social media in a comprehensive manner including creating Facebook, Instagram, Line, Tik Tok, WhatsApp, in order to increase promotional capabilities and sales turnover.
Pentingnya Kapabilitas Inovasi dalam Meningkatkan Performa Bisnis Nyoman Surya Wijaya; Putu Laksmita Dewi Rahmayanti; I Made Darsana; Miko Andi Wardana
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 2 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i2.66519

Abstract

This study aims to explain how the role of innovation capabilities in entrepreneurial orientation in influencing business performance. The population of this study consists of MSMEs in Bali's tourism and creative economy (parekraf) industry. Purposive sampling was used to select 90 MSME managers in the tourism and creative economy sectors. Path Analysis with SEM-PLS is used as an analytical approach. The findings show that there is a positive and significant impact of entrepreneurial orientation on business performance shown by creativity, innovation, dare to take risks, be independent, and dare to compete. The positive and significant influence of entrepreneurial orientation on innovation capabilities; and the positive and significant influence of innovation capabilities on business performance. Innovation capabilities are able to mediate the influence of entrepreneurial orientation on business performance. Therefore, it is important for MSMEs in the tourism sector and creative economy in Bali to improve entrepreneurial orientation in order to be able to build higher innovation capabilities to improve business performance after the COVID-19 pandemic.
Co-Authors Henny Rahyuda I G. A Dewi Adnyani I G. A. Dewi Adnyani I G. A. K. Giantari I G. A. Ketut Giantari I G.N. Jaya Agung Widagda I Gst Ayu Dewi Adnyani I Gst. Ngr. Jaya Agung Widagda I Made Darsana I Nengah Dasi Astawa I Putu Gde Sukaatmadja Ketut Subawa Miko Andi Wardana Ni Nyoman Kerti Yasa Ni Wayan Ekawati Wijaya, Nyoman Surya