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All Journal JURNAL MANAJEMEN MANAJEMEN DEWANTARA Journal Of Human And Education (JAHE) International Journal of Advanced Multidisciplinary Innovative: Journal Of Social Science Research Greenation International Journal of Engineering Science
Alex Ferdinal
Universitas Dharmas Indonesia
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : International Journal of Advanced Multidisciplinary

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The Effect of Advertising Disclosure Language and Celebrity Endorsement on Tiktok on Purchasing Decisions for Fashion Outfit Products Moye Lestari; Kelik Purwanto; Dini Elida Putri; Alex Ferdinal
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.342

Abstract

Today's growing promotional media greatly affects the digital world and product marketing on purchasing decisions. The Effect of Advertising Disclosure Language and Celebrity Endorsment on Purchasing Decisions for Fashion Outfit products is research within the scope of management science. The aim is to analyze and examine the effect of advertising disclosure language and celebrity endorsment on tiktok on purchasing decisions for fashion outfit products for teenagers, especially students at dharmas indonesia university. The method used is quantitative method. data collection using a questionnaire. Data analysis techniques with Validity test, Instrument reliability test, Correlation analysis, Hypothesis test, Multiple Regression analysis, Classical Assumption test, Multiple linear Regression analysis. The population in this study were 1,811 respondents and the samples in this study were 292 who were students of Dharmas Indonesia University. The results of this study: 1) Advertising Disclosure Language affects the purchase decision of Fashion Outfit products; and 2) Celebrity Endorsment has an effect on purchasing decisions for Fashion Outfit products.
Co-Authors Devi Tri Handayani Dini Elida Putri Dini Elida Putri Eka Ermawati Eka Ermawati Eka Ermawaty Fenisi Resty Kelik Purwanto Kelik Purwanto, Kelik Lili Gustina M.Farid Fernanda Saputra Mayroza Wiska Moye Lestari Refi Chania Resty, Fenisi Siti Khotimah Sonia Yulia Friska Sukmawati Sukmawati Yoza Mandala Putra Yuhelvi Deswita