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All Journal JURNAL MANAJEMEN MANAJEMEN DEWANTARA Journal Of Human And Education (JAHE) International Journal of Advanced Multidisciplinary Innovative: Journal Of Social Science Research Greenation International Journal of Engineering Science
Alex Ferdinal
Universitas Dharmas Indonesia
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : Greenation International Journal of Engineering Science

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The Influence of Tourist Facilities, Experiential Marketing and The Role of Tourism Ambassadors on Tourist Visiting Satisfaction Mayroza Wiska; Eka Ermawati; Dini Elida Putri; Alex Ferdinal; Fenisi Resty; Yuhelvi Deswita
Greenation International Journal of Engineering Science Vol. 1 No. 3 (2023): (GIJES) Greenation International Journal of Engineering Science (September 2023
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i3.102

Abstract

The purpose of the study was to determine how much influence tourist facilities, experiential marketing and the role of tourism ambassadors on tourist visitor satisfaction of Alinia Farm &; Park Dharmasraya Regency in 2022. The method in this study is quantitative method and data collection using questionnaires assisted by SPSS version 20. Sampling in research is probability sampling which is a sampling technique that provides equal opportunities for each element (member) of the population to be selected as a member of the sample. The sampling technique used in this study is purposive sampling using accidental sampling method. Accidental sampling is a sampling technique based on chance. The population in this study was visitors to the Alinia Farm & Park tourist attraction, which was 73,142 visitors. The respondents sampled were 346 respondents. The results of the study showed that partially (t test) it was proven that tourist facilities had a positive and significant effect on visiting satisfaction with t value count > t table (5.633 > 1.966925), experiential marketing had a positive and significant effect on visit satisfaction with t value count > t table (4.659 > 1.966925) and the role of tourism ambassadors had a positive and significant effect on visiting satisfaction with t value calculate t > t table (6.398 > 1.966925) and simultaneously (test F) together with tourism facilities, experiential marketing and the role of tourism ambassadors have a significant effect on visit satisfaction with F value calculated > F table (79,443 > 2,398). The Adjusted R2 value is 0.406 which means that all independent variables can affect 40.6% of the dependent variable. The remaining 59.4% could be influenced by other factors not tested in the study.
Co-Authors Devi Tri Handayani Dini Elida Putri Dini Elida Putri Eka Ermawati Eka Ermawati Eka Ermawaty Fenisi Resty Kelik Purwanto Kelik Purwanto, Kelik Lili Gustina M.Farid Fernanda Saputra Mayroza Wiska Moye Lestari Refi Chania Resty, Fenisi Siti Khotimah Sonia Yulia Friska Sukmawati Sukmawati Yoza Mandala Putra Yuhelvi Deswita