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All Journal Procuratio : Jurnal Ilmiah Manajemen Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING
Wan Muhamad Kudri
Institut Bisnis dan Teknologi Pelita Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH HARGA, KUALITAS PELAYANAN, DAN LOKASI TERHADAP KEPUASAN DAN KEPUTUSAN MAHASISWA MEMILIH IBTPI PADA MASA PANDEMI COVID19 TAHUN 2021 Luciana Fransisca; Yunia Sari; Edy Lukito; Warnadi Warnadi; Wan Muhamad Kudri
Procuratio : Jurnal Ilmiah Manajemen Vol 10 No 4 (2022): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v10i4.2785

Abstract

The purpose of this study was to determine the effect of price, service quality and location on student satisfaction and decision to study at the Pelita Indonesia Institute of Business and Technology. The population of this study were students and active students at IBT PI for the Even Semester period of the 2020/2021 Academic Year, totaling 2,353 students. Sampling in this study used the Accidental Sampling method, so that the sample in this study was 100 respondents. Methods of collecting data through questionnaires and interviews. The analysis technique in this research is Structural Equation Model (SEM) with the help of Smart Partial Least Square (PLS) 3.0 software. Based on the results obtained in this study, the price variable has a positive and significant effect on student satisfaction and decisions, service quality has a negative and insignificant effect on student satisfaction and decisions, and location has a positive and significant effect on student satisfaction and decisions. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Harga, Kualitas Pelayanan dan Lokasi terhadap Kepuasan dan keputusan mahasiswa untuk berkuliah di Institut Bisnis dan Teknologi Pelita Indonesia. Populasi dari penelitian ini merupakan mahasiswa dan mahasiswi aktif di IBT PI periode Semester Genap Tahun Akademik 2020/2021 yang berjumlah 2.353 mahasiswa. Pengambilan sampel pada penelitian ini menggunakan metode Accidental Sampling, sehingga sampel pada penelitian ini sebanyak 100 responden. Metode pengumpulan data melalui kuesioner dan wawancara. Teknik analisis pada penelitian ini adalah Structural Equation Model (SEM) dengan bantuan perangkat lunak Smart Partial Least Square (PLS) 3.0. Berdasarkan hasil yang diperoleh pada penelitian ini bahwa variabel Harga berpengaruh positif dan signifikan terhadap Kepuasan dan Keputusan Mahasiswa, Kualitas Pelayanan berpengaruh negatif dan tidak signifikan terhadap Kepuasan dan Keputusan Mahasiswa, dan Lokasi berpengaruh positif dan signifikan terhadap Kepuasan dan Keputusan Mahasiswa.
Marketing Mix on Customer Satisfaction at the Tax Consulting Office Dr. Sudarno, S.Pd., M.M., BKP and Colleagues Pekanbaru Suyono; Dania Ayu Lestari; Ermina Rusilawati; Wan Muhamad Kudri; Nicholas Renaldo
Journal of Applied Business and Technology Vol. 4 No. 3 (2023): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v4i3.135

Abstract

Research is to identify and analyze the effect of the marketing mix on customer satisfaction partially and simultaneously at the tax consultant office of Dr. Sudarno, S.Pd., M.M., BKP and partners Pekanbaru. The research sample was all clients of the tax consultant office of Dr. Sudarno, S.Pd., M.M., BKP and partners in Pekanbaru city as many as 86 clients consisting of 44 corporate income tax and 42 income tax clients. Determination of the sample using the census method or saturated sampling. The data analysis technique used is multiple linear regression with SPSS Windows 19. The independent variables are product, price, place, promotion, people, process, and physical evidence while the dependent variable is customer satisfaction. The results showed that product, promotion, people, process, and physical evidence had a significant positive effect both partially and simultaneously on customer satisfaction. However, the results of the study also show that the price variable has a significant negative effect on customer satisfaction and the location variable has an insignificant negative either partially or simultaneously on customer satisfaction at the tax consultant office Dr. Sudarno, S.Pd., M.M., BKP and colleagues Pekanbaru.
Locus of Control and Job Satisfaction on Employee Performance, Mediated by Organizational Citizenship Behavior among the Working Staff in the Accounting Department Ermina Rusilawati; Intan Purnama; Dominicus Josephus Swanto Tjahjana; Wan Muhamad Kudri
International Conference on Business Management and Accounting Vol 1 No 2 (2023): Proceeding of International Conference on Business Management and Accounting (May
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v1i2.3469

Abstract

This research aims to investigate the impact of Locus of Control and Job Satisfaction on Organizational Citizenship Behavior (OCB) and Employee Performance. It also aims to explore the role of OCB as a mediating variable in the relationship between Locus of Control, Job Satisfaction, and Employee Performance among personnel in the Accounting Department of Panca Eka Pekanbaru (Naval Base V Pekanbaru). The research design adopts a causal approach with a quantitative methodology. The sampling method employed is saturated sampling, and primary data is collected through a questionnaire. Data analysis is conducted using the Partial Least Square method. The study involves fifty accounting staff members from Panca Eka Pekanbaru. Evaluating Organizational Citizenship Behavior (OCB) in the accounting staff is crucial due to its significance in defining the responsibilities of Navy personnel across different units. Job Satisfaction also plays a vital role in enhancing work performance. The accounting department of Panca Eka Pekanbaru emphasizes the importance of optimal employee performance. This emphasis is rooted in the perspective of the accounting staff regarding their control over internal and external events in their lives. The findings of the study are as follows: (1) Locus of Control does not significantly affect Organizational Citizenship Behavior (OCB); (2) Job Satisfaction positively influences Organizational Citizenship Behavior (OCB); (3) Both Locus of Control and Job Satisfaction have an impact on Employee Performance; (4) Organizational Citizenship Behavior (OCB) does not significantly influence Employee Performance; (5) Locus of Control and Job Satisfaction do not significantly affect Employee Performance through the mediating role of Organizational Citizenship Behavior (OCB).
Co-Authors Dania Ayu Lestari Dominicus Josephus Swanto Tjahjana Edy Lukito Ermina Rusilawati Intan Purnama Luciana Fransisca Nicholas Renaldo Suyono Warnadi Warnadi Yunia Sari