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MSME Marketing Trends in the 4.0 Era: Evidence from Indonesia M. Indre Wanof; Abdul Gani
Apollo: Journal of Tourism and Business Vol. 1 No. 2 (2023): May 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (990.011 KB) | DOI: 10.58905/apollo.v1i2.22


MSMEs that have carried out the production process automatically produce their business products or services. However, not a few are still confused about how to market the product. This research aims to examine what are the components of promotional media and marketing trends in the era of the industrial revolution 4.0. This research includes library research, because the research was conducted to search, analyze, make interpretations and generalizations from the facts of the results of thoughts and ideas written by marketing management experts. This research is descriptive qualitative with a secondary data analysis approach. The results of this study state that entering the era of the industrial revolution 4.0 certainly requires knowledge, insight, and skills to carry out promotion and marketing with online media for the business to be run. Online promotional media is a medium that can be used to promote or advertise with digital technology media and the internet. Social media and marketplaces are online media that can be used for promotion or at the same time used as a means to conduct online business. The results of this study are expected to be positive input for MSME actors to decide to venture into adopting social media and e-commerce.
Improving Customer Service Quality in MSMEs through the Use of ChatGPT Agus Dedi Subagja; Abu Muna Almaududi Ausat; Ade Risna Sari; M. Indre Wanof; Suherlan Suherlan
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12407


In the current era of digitalisation, technological developments are accelerating and changing the way humans communicate and interact, including in MSME businesses. This study aims to evaluate the effect of using ChatGPT in improving the quality of customer service in MSMEs. By using ChatGPT technology, it is expected that MSMEs can provide better and effective services to their customers. The focus of this research is qualitative. Methods for gathering information included paying close attention and taking detailed notes, with subsequent analysis including data reduction, visualisation, and conclusions. The results of this study concluded that the use of ChatGPT can help MSMEs in improving the quality of customer service and efficiency in operations. MSMEs need to pay attention to several important things in using this technology, such as customer context and situation, staff training, privacy and security of customer data, and constraints in the use of technology. In the long run, the use of ChatGPT can help MSMEs in gaining better insights into customer preferences and improving customer satisfaction.
Business Philosophy Education and Improving Critical Thinking Skills of Business Students Hizbul Khootimah Azzaakiyyah; M. Indre Wanof; Suherlan Suherlan; Wahyuni Shalatan Fitri
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 1 (2023): April 2023

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i1.1


Business Philosophy Education is a discipline that aims to assist individuals in understanding the meaning and values of business, as well as helping them to develop critical thinking skills. Critical thinking ability is very important in the business world because it allows individuals to make the right decisions that are beneficial to the company. However, there are still many business students who lack adequate critical thinking skills. This study aims to explore the influence of Business Philosophy Education on improving the critical thinking skills of business students. This research is qualitative in nature. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study concluded that Business Philosophy Education has an important role in improving business students' critical and ethical thinking skills in dealing with complex and ambiguous business situations. Through this education, business students can gain a deeper understanding of the philosophical principles underlying business practices, so that they can make more socially and environmentally responsible decisions.