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All Journal QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Karimah Tauhid
Tia Agustiani
Universitas Djuanda
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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PENINGKATAN PENGETAHUAN DANKETERAMPILAN PEMANFAATAN MEDIA SOSIAL UNTUK BRANDING DESA WISATA Maria Fitriah; Ginung Pratidina; Muhammad Encep; Desi Hasbiyah; Ruhimat; Neng Virly Apriliyani; Cecep Wahyudin; Agustini; Mulil Khaira; Dedy Ardiansyah Ramadhan; Sitti Sakinah; Tia Agustiani; Rafael Nuansa Ramadhan; Akmal Fadilah
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 9 No. 1 (2023): APRIL
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/qh.v9i1.7359

Abstract

People are increasingly interested in visiting tourist attractions, including nature tourism. Thus, it is urgently needed to be innovative in promoting it with tourism village branding. The potential of a tourist village can boost the economy of local residents whose marketing can reach foreign countries. Social media can be used by the community to develop their business, one of which is by increasing branding. Community service methods use preparation, observation, counseling, training, pre-test and post-test. The results obtained show an increase in knowledge about environmental changes causing a change in the marketing system from 30% to 60%, knowledge of consumer characteristics from 24% to 43.33%, knowledge of consumer culture from 56% to 67%, knowledge of matters affecting consumer purchases from 56% to 66%, knowledge about telling experiences using products from 33.33% to 50%, knowledge about the function of campaigns on social media in building branding from 70% to 83%, knowledge about the # symbol on social media to mark topics from 67 % to 73%, knowledge about the use of captions on Instagram from 86% to 97%, the presence of subscriber features from 76% to 87%. The recapitulation shows an increase in knowledge and skills in using social media for tourism branding in Kabandungan Village from 56.43% to 70.93%. Keywords: social media, branding, tourism village
PERANCANGAN DAN PEMBUATAN PROTOTYPE ANIMASI GAME 3D TOUR INTERAKTIF Ma’shum Abdul Jabbar; Tia Agustiani; Ali Alamsyah Kusuma Dinata; Irma Purnamasari
KARIMAH TAUHID Vol. 2 No. 5 (2023): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v2i5.10094

Abstract

Touring atau tur, merupakan kegiatan mengelilingi atau mengekslorasi suatu tempat atau daerah. Seiring berkembangnya teknologi, kegiatan tur dapat dilakukan tanpa mendatangi secara langsung tempat yang ingin dikunjungi. Salah satunya adalah tur dengan game 3D interaktif, dengan tujuan pengunjung dapat berkeliling dan berinteraksis dengan bebas di suatu tempat dimana pun kapanpun. Contoh animasi game 3D yang penulis buat dalam artikel ini adalah tur sekolah untuk kegiatan MPLS (Masa Pengenalan Lingkungan Sekolah). Tujuan dan latar belakang masalah dibuatnya artikel penelitian prototype game 3D ini diharapkan dapat membuat gambaran bagaimana animasi game 3D sederhana dibuat dan berjalan, agar dapat terbentuk menjadi sebuah aplikai game yang menyenangkan dan mempermudah juga menjadi solusi terutama untuk setiap kegiatan resmi yang wajib didatangi namun berhalangan hadir, atau sekedar ingin berkunjung namun tempat tujuan tidak dapat didatangi/ ditutup karena suatu alasan.
Co-Authors Agustini Akmal Fadilah Ali Alamsyah Kusuma Dinata Cecep Wahyudin Dedy Ardiansyah Ramadhan Desi Hasbiyah Ginung Pratidina Irma Purnamasari Maria Fitriah Ma’shum Abdul Jabbar Muhammad Encep Mulil Khaira Neng Virly Apriliyani Rafael Nuansa Ramadhan Ruhimat Sitti Sakinah