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All Journal Gadjah Mada International Journal of Business JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Pendidikan Bisnis dan Manajemen JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Innovative: Journal Of Social Science Research
Roymon Panjaitan
Universitas Dian Nuswantoro
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Hard Skill Sebagai Faktor Dominan Kesiapan Kerja Di Era Industri 4.0 Fery Riyanto; Sih Dari Astuti; Mahmud Mahmud; Roymon Panjaitan
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18676

Abstract

Research aim : This study aims to test soft skills and hard skills and competencies to determine job readiness in the industrial era 4.0 in generation z students at public and private universities in the city of Semarang. Design/Methode/Approach : The sample technique used was proportional random sampling. Data collected using a survey method using a questionnaire. This study uses Structural Equation Modeling (SEM) data analysis techniques which are operated using the AMOS 24 program. Research Finding : Hard Skills have a direct effect on Work Readiness in the industrial era 4.0. 2) Soft Skills have a direct effect on Work Readiness in the industrial era 4.0. 3) Hard Skills have no effect on Work Readiness in the industrial era 4.0 through Competence as a mediating variable. 4) Soft Skills have an indirect effect on work readiness in the industrial era 4.0 through competence as a mediating variable. Theoretical contribution/Originality : Generation Z students can be well received in the world of work, and are able to succeed in the world of work, apart from the hard skills they have, of course from the soft skills they have. Practitionel/Policy implication : The practical implications of this research have the potential to prove that high curiosity in seeking knowledge, experience and enthusiasm is important to compete in preparing to work in the industrial era 4.0. Research limitation : This research was only conducted by students in the city of Semarang and research is still limited to a short time or data using cross-sectional data.
Improving Entrepreneurial Satisfaction Through Creativity and Intellectual Agility-Resonance: Evidence from Indonesia Roymon Panjaitan; Echan Adam; Muhammad Hasan
Gadjah Mada International Journal of Business Vol 25, No 2 (2023): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.69387

Abstract

Entrepreneurship is a personality attribute that enables a person to discover resources passionately through a combination of new strategies to generate significant market value. Therefore, this research aims to examine the importance of the intellectual agility-resonance of businesses in all industrial sectors in Indonesia. Quantitative data were collected from 303 small and medium-sized micro-enterprises and analyzed using SEM-PLS line analysis. The result showed that the intellectual agility-resonance of entrepreneurial creativity increases satisfaction. Furthermore, empirical research on aspects like psychological well-being, financial optimism, job risks, and outcomes show what can be achieved through intellectual agility-resonance. Theoretically, entrepreneurial creativity is an intellectuality that comes from the dimension of the source of competitive excellence.
Exploration of Brand Satisfaction on Purchase Decision: Theory of Planned Behavior Perspective Febrianur Ibnu Fitroh Sukono Putra; Roymon Panjaitan; Elia Resha Fatmawati
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 2 (2023): Online First
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i22023p161

Abstract

Brand satisfaction is prominent to bridge purchasing decisions, and it is often linked with perceived value, social media marketing, and brand trust. This study explores the mediating role of brand satisfaction in the relationship between perceived value, social media marketing, brand trust, and purchase decision. The convenience sampling technique was used to collect the data. A self-administered survey from 226 consumers who were sampled in Semarang was involved in this study, and further data was processed using PLS-SEM software. The findings show that perceived value, social media marketing, brand trust, and satisfaction simultaneously have a positive and significant impact on consumer purchasing decisions. The role of brand satisfaction is proven to bridge the relationship between perceived value and the role of social media in purchasing decisions. However, there are negative results related directly or indirectly through brand satisfaction, from brand trust to purchasing decisions. In addition, social media marketing has no impact on brand satisfaction. The findings indicate that brand decisions have yet to become a benchmark for consumers to determine purchasing decisions for shampoo products. The usefulness of this research can trigger product business owners to observe consumer behavior continuously amid fast-moving product innovation competition.Keywords: Perceived value, Purchase decision, Social media marketing, Brand satisfaction, Brand trust
The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality Fery Riyanto; Achmad Daengs GS; Roymon Panjaitan; Muhammad Yusuf; Saipul Al Sukri
Jurnal Manajemen Industri dan Logistik Vol 7, No 2 (2023): Vol. 7 No. 2
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i2.1070

Abstract

The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type of study is explanatory. This study used a purposive sampling method and included 100 Shopee users as respondents from Kebumen and the nearby districts. Data analysis was performed descriptively, and path analysis.  The results of this studied indicate that cognitive factors partially; brand association and brand reputation have a significant impact effect on brand personality, brand image and perceived quality of brand did not affect brand personality, perceived quality of brand, brand image and brand personality have positive effect on brand equity. Brand personality is proven to be able to mediate brand association and brand reputation towards brand equity. The perceived quality of brand and brand image are proven not to be mediated by brand personality.
Exploration of Brand Satisfaction on Purchase Decision: Theory of Planned Behavior Perspective Febrianur Ibnu Fitroh Sukono Putra; Roymon Panjaitan; Elia Resha Fatmawati
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 2 (2023): Online First
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i22023p161

Abstract

Brand satisfaction is prominent to bridge purchasing decisions, and it is often linked with perceived value, social media marketing, and brand trust. This study explores the mediating role of brand satisfaction in the relationship between perceived value, social media marketing, brand trust, and purchase decision. The convenience sampling technique was used to collect the data. A self-administered survey from 226 consumers who were sampled in Semarang was involved in this study, and further data was processed using PLS-SEM software. The findings show that perceived value, social media marketing, brand trust, and satisfaction simultaneously have a positive and significant impact on consumer purchasing decisions. The role of brand satisfaction is proven to bridge the relationship between perceived value and the role of social media in purchasing decisions. However, there are negative results related directly or indirectly through brand satisfaction, from brand trust to purchasing decisions. In addition, social media marketing has no impact on brand satisfaction. The findings indicate that brand decisions have yet to become a benchmark for consumers to determine purchasing decisions for shampoo products. The usefulness of this research can trigger product business owners to observe consumer behavior continuously amid fast-moving product innovation competition.Keywords: Perceived value, Purchase decision, Social media marketing, Brand satisfaction, Brand trust
Penerapan Bauran Promosi Teh Pucuk Harum Terhadap Keputusan Pembelian Pada Mahasiswa Manajemen Di Kota Semarang Rizki Puspita Sari; Febrianur Ibnu Fitroh Sukono Putra; Yohan Wismantoro; Roymon Panjaitan
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.7617

Abstract

Penelitian memiliki tujuan guna menganalisis dampak program promosi teh pucuk harum pada keputusan pembelian konsumen mahasiswa manajemen kampus swasta di kota Semarang. Jenis penelitian ini ialah kuantitatif eksploratif. Jumlah sampel penelitian ini ialah 100 responden mahasiswa manajemen kampus swasta di kota Semarang. Teknik pengumpulan data yang digunakan ialah kuisioner yang dibagikan kepada responden untuk dijawab. Objek penelitian ini ialah variabel promotional mix sebagai variabel bebas dan keputusan pembelian sebagai variabel terikat. Teknik pengambilan sampel ini diperoleh dengan metode non probability sampling (purposive sampling) dengan memperhatikan kriteria- kriteria tertentu, analisis data menggunakan analisis regresi linier berganda. Hasil riset ini menunjukkan bahwa bauran promosi berpengaruh secara positif dan signifikan dalam mempengaruhi keputusan pembelian teh pucuk harum mahasiswa manajemen di semarang. Kontribusi & Nilai Tambah penelitian ini adalah program strategi bersaing ini memberi perusahaan lebih signifikan peluang untuk mencapai promosi pemasaran yang optimal termasuk memperluas pangsa pasar konsumen teh pucuk harum.
Co-Authors Echan Adam Elia Resha Fatmawati Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto GS , Achmad Daengs Muhammad Hasan Muhammad Yusuf Rizki Puspita Sari Saipul Al Sukri Sih Dari Astuti Yohan Wismantoro