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All Journal Majalah Ilmiah Bijak Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) International Journal of Asian Business and Management (IJABM)
Ika Utami Yulihapsari
Institut Transportasi Dan Logistik Trisakti
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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 1 
Customer’s Loyalty Parameters of Sikorsky S76 Chartered Helicopter Arsya Nadira Syafiudin; Ika Utami Yulihapsari; Azmieti Kurnia Sinta; Salahudin Rafi; Jermanto Setia Kurniawan; Theresye Yoanyta Octora
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 10, No 1 (2023): Maret
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v9i1.1067

Abstract

The study aims to determine the impact of the maintenance department and supporting facilities of PT. Pelita Air Service 2020 loyalty’s performance based on its customer’s satisfaction. The sample of 150 respondents from PT. Pelita Air Service’s Sikorsky S76 chartered Helicopter customers were obtained using quantitative descriptive method and purposive sampling using Slovin formula. SEM path analysis method and Smart Partial Least were used to test the validity and reliability of the data. Based on the findings, the performance of the Sikorsky S76 Helicopter’s maintenance department and chartered support facilities has a direct positive and significant impact on customer’s satisfaction and loyalty. The satisfaction factor has a direct positive and significant impact on customer’s loyalty. The customer’s satisfaction affects the performance of the maintenance department and the supporting facilities of the Sikorsky S76 chartered Helicopter at PT. Pelita Air Service 2020.
The Impact of Service Quality and Brand Image Through Passenger Satisfaction During New Normal Pandemic Covid -19 Yulianti Keke; Honny Fiva Akira; Abel Abel; Teddy Hardiand; Yuliantini Yuliantini; Abdul Ghafar; Ika Utami Yulihapsari
Majalah Ilmiah Bijak Vol 20, No 1: March 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i1.2703

Abstract

Service quality in a service company is very important and becomes a reference for good or bad companies in serving their customers so that they are able and create customer satisfaction for the company. And a good brand image will produce and the formation of a good reputation for the company within the eyes of consumers will bring client fulfillment. This ponders points to analyze the benefit quality and brand picture on client fulfillment. The data population used in this study were all passengers on the PT. PELNI ship. Where the technique of sampling using the Slovin method which consists of 98 respondents. The data is processed quantitatively by testing the instrument utilizing legitimacy and unwavering quality tests, whereas the information investigation strategy employments numerous direct relapse analysis, coefficient of assurance, t test and f test. The research data processing was carried out using SPSS version 25. The comes about of this think about showed that Benefit Quality and Brand Picture had a positive and significant impact on Passenger Satisfaction with a level of determination of 89.3%, of which 10.7% was influenced by other factors..
Using Social Media Promotions and Mixed Marketing Methods: Analysis Increasing the Interest of Transportation Jaklingko Passengers Prima Widiyanto; Ika Utami Yulihapsari
East Asian Journal of Multidisciplinary Research Vol. 2 No. 4 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i4.3671

Abstract

The purpose of this manuscript is to search the literature to support the variables of this manuscript and to provide results for consideration in future studies as a research gap or alongside other research items.  This research used the primary literature survey that was the basis for writing this article. There were no respondents and no data processing was used. The framework results can be used as a novelty in this study. The results of this literature review present several key articles containing the investigated variables. The implication of this study is that there must be other variables that can support the significance of the dependent variable. 
Implementing the Capital Asset Pricing Model in Forecasting Stock Returns: A Literature Review Juniawan Mandala; Josua Panatap Soehaditama; Moch Arif Hernawan; Ika Utami Yulihapsari; Maya Sova
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3683

Abstract

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Low Cost Airline Sales Promotion : in A Review Ika Utami Yulihapsari
Indonesian Journal of Business Analytics Vol. 3 No. 3 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i3.4565

Abstract

In this scientific article want. provide a reinforcement of scientific articles with research results after that the researcher provides a perspective in this scientific article. this study's research methodology, which used variable-relevant journal mini-reviews of papers, was qualitative, metric table as below which will be displayed to display scientific articles to support literature study. concluded that it was proven true from the results of scientific articles found with sales promotion variables with the same research object, namely low cost carriers, where there were several scientific articles in their research results stating sales promotion significance with price and brand variables, as well as airline tickets, and the internet experience. Recommendations are in every finding of this scientific article. The point is that there are other variables in the field of marketing that can be used in future research.
Concepts Marketing Mix : Increase in Sales of Airlines Ticket on Route International Helena Louise Panggabean; Prima Widiyanto; Ika Utami Yulihapsari; Erni Pratiwi Perwitasari; Teguh Maianto; Ryan Firdiansyah Suryawan
International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i5.5651

Abstract

This article aims to provide an arrangement of literature related to this scientific article by providing an answer. The method used is to describe with qualitative methods the literature review of existing scientific articles and the findings of the results related to this scientific article by corroborating the answers conveyed in the results.Marketing mix has been implemented in the aviation industry, especially in serving passengers and goods that exist today, existing literature that states the findings to strengthen research results in the form of scientific articles can provide a view that the suitability in implementing the marketing mix depends on the existing airlines, because the ability of each management is different to achieve an organizational goal expected by Management over and the expectation of fulfilling passenger expectations. For other researchers in the future to develop using these variables in continuing this research or developing, the results of this collaborative scientific article can add a wealth of literature to aviation bisang in particular
Co-Authors Abdul Ghafar Abel Abel Arsya Nadira Syafiudin Azmieti Kurnia Sinta Erni Pratiwi Perwitasari Helena Louise Panggabean Honny Fiva Akira Jermanto Setia Kurniawan Josua Panatap Soehaditama Juniawan Mandala Maya Sova Moch Arif Hernawan Prima Widiyanto Prima Widiyanto Rafi, Salahudin Ryan Firdiansyah Suryawan Teddy Hardiand Teguh Maianto Theresye Yoanyta Octora Yulianti Keke Yuliantini Yuliantini