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Journal : ARTERI : Jurnal Ilmu Kesehatan

Analisis Bauran Pemasaran di Rumah Sakit Pendidikan Universitas Hasanuddin Sabran Sabran; Rini Anggraeni
ARTERI : Jurnal Ilmu Kesehatan Vol 1 No 1 (2019): November
Publisher : Puslitbang Sinergis Asa Professional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.314 KB) | DOI: 10.37148/arteri.v1i1.18

Abstract

Nowadys, hospital is facing of global competiton era in every field. More or less of new patient is one of the problem of hospital. as a new hospital that has a marketing unit and will develop more of excellent service programs, hospital have to do evaluation of mix marketing programs that have implementated. the purpose of this study is. The kind of this study was a descriptive study with qualytatif approach by indeepth interview , observation and secondary data. There were eight respondent that choosen by purposive sampling. The results of this study were marketing process of hasanuddin university hospital was still has not a pattern yet, just promotion. Service price was base on unit cost of every installation. Then, easy to find outpatient installation because it was at the first floor, the kind of promotion media were brochure, sticker, magazine, website and company visitation. There was hospital funding for training to develop of human resources ability, admission for service easily, prepare of facilities by priority scale. The conclusion of this study was all of marketing mix have attentioned by hospital in making of marketing program.But also have to optimalisation of another product that still has not favorite yet and increase of promotion by electronic or mass media.
Gambaran Budaya Kerja Organisasi Terhadap Adaptasi Rekam Medis Elektronik dalam Pelayanan Kesehatan di Rumah Sakit Sabran Sabran; Maya Weka Santi; Dony Setiawan Hendyca Putra; Mochammad Choirur Roziqin
ARTERI : Jurnal Ilmu Kesehatan Vol 4 No 3 (2023): Mei
Publisher : Puslitbang Sinergis Asa Professional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37148/arteri.v4i3.380

Abstract

Electronic Medical Records (EMR) have become a vital system aimed at enhancing the efficiency of patient data management in hospitals. EMR is not just an innovation but a necessity that all healthcare services in Indonesia must adhere to, aligning with the targets set forth in the National Medium-Term Development Plan (RPJMN). In this context, several supportive factors play a pivotal role in EMR implementation, including organizational work culture, human resources, infrastructure, governance, and leadership. This research aimed to provide insight into hospital preparedness in the context of organizational work culture to ensure the smoother implementation of EMR. The research employed a quantitative approach with descriptive analysis. The research subjects were medical record personnel working in hospitals, with data collected from 15 hospitals of various types in the East Java region. The results of this study highlight several critical aspects of organizational work culture that influence EMR implementation, including training, socialization, mentoring, commitment, support from medical record personnel, and an understanding of how technology can enhance service quality. Nevertheless, the research also identified a prevailing perception that EMR is merely an Information Technology project, which could act as a potential hindrance to successful implementation. This research served as a reminder to hospitals about the importance of paying attention to these aspects as part of comprehensive preparations for EMR implementation. Consequently, it is anticipated that EMR implementation can proceed more efficiently and effectively, delivering greater benefits to patients and overall healthcare service delivery.