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All Journal JASc (Journal of Agribusiness Sciences) Journal of Agriculture (JoA)
Hardiansyah Sinaga
Universitas Muhammadiyah Sumatera Utara
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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MARKETING ANALYSIS OF GAHARU (AQUILARIA MALACCENSIS) AT DENDANG VILLAGE STABAT DISTRICT : (Case Study: CV. Cahaya Gaharu) Didik Mahendra; Gustina Siregar; Hardiansyah Sinaga
Journal of Agriculture Vol. 1 No. 02 (2022): Research Articles, July 2022
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.919 KB) | DOI: 10.47709/joa.v1i02.1711

Abstract

This study aims to determine the pattern of agarwood marketing channels, and analyze the marketing efficiency of agarwood in CV. Cahaya Gaharu Village Dendang Kec. Stabat. The type of research used is descriptive and qualitative. Determination of the research location is done intentionally or purposively. The analysis technique used is to determine the pattern of marketing channels and calculate marketing margins. The marketing process carried out by CV. Cahaya Gaharu creates a marketing channel, namely CV. Cahaya Gaharu by coming to the farmer's place and buying it according to a predetermined price, then CV. Cahaya Gaharu sells it or markets it domestically or abroad. The marketing margin obtained from the only marketing channel is Rp. 6,980,000 per kilogram of wood, the share margin received is very small, namely 0.29%. This is because farmers sell directly to retailers who sell agricultural products in the country and abroad. Efficiency in the marketing channel of 40% indicates that the marketing channel is less efficient. The lack of efficiency from this business process is due to the many challenges faced, such as transportation costs and harvesting agarwood which takes a long life of up to 7 years, there is uncertainty in harvesting agarwood which can worsen supply.
Faktor-Faktor Yang Mempengaruhi Willingness To Pay (WTP) Rumah Tangga Nelayan Terhadap Keberadaan Ekosistem Mangrove Khairunnisa Rangkuti; Sasmita Siregar; Hardiansyah Sinaga; Asritanarni Munar; Sri Utami; Muhammad Thamrin; Hesti Afriani
JASc (Journal of Agribusiness Sciences) Vol 7, No 1 (2023): "JASc" JOURNAL OF AGRIBUSINESS SCIENCES
Publisher : JASc (Journal of Agribusiness Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jasc.v7i1.14695

Abstract

Willingness to pay (kesediaan untuk membayar) merupakan suatu keinginan seseorang untuk membayar suatu kondisi lingkungan atau evaluasi sumber daya alam dan jasa dalam rangka meningkatkan kualitas lingkungan. WTP sangat berpengaruh terhadap pendapatan rumah tangga, khususnya para rumah tangga nelayan. Hal ini dikarenakan WTP sangat erat kaitannya dengan ekologi pesisir yang dirugikan oleh pencemaran, salah satunya adalah  nilai degredasi lingkungan yang semakin tinggi. Tujuan dari penelitian ini adalah untuk mengetahui factor-faktor apa saja yang mempengaruhi Willingness To Pay (WTP) rumah tangga nelayan terhadap ekosistem mangrove di Desa Sei Nagalawan, Kecamatan Perbaungan, Kabupaten Serdang Bedagai, Sumatera Utara. Hasil penelitian menunjukkan bahwa secara parsial faktor yang berpengaruh positif secara signifikan terhadap Willingness To Pay (WTP) adalah variabel jumlah pendapatan. Sedangkan variabel usia, pendidikan dan jumlah tanggungan berpengaruh tidak signifikan terhadap kesediaan membayar konsumen (WTP). Secara simultan seluruh variabel independen berpengaruh terhadap variabel dependen dengan nilai sig F (0,00) sig ὰ (0,05).  Nilai Willingness To Pay (WTP) yang diperoleh rataan sebesar Rp 1.380.000/tahun, sedangkan total nilai Willingness To Pay (WTP) diperoleh sebesar Rp 41.400.000/tahun.
Co-Authors Asritanarni Munar Didik Mahendra Gustina Siregar Hesti Afriani Khairunnisa Rangkuti Muhammad Thamrin Sasmita Siregar Sri Utami