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All Journal Jurnal Ekonomi Integra Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Manajemen Kreatif dan Inovasi Jurnal Penelitian dan Pengabdian Masyarakat Ebisnis Manajemen Santri : Jurnal Ekonomi dan Keuangan Islam
Nurlia Eka Damayanti
Universitas Palangka Raya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Ebisnis Manajemen

 1 
Analisis Studi Kelayakan Bisnis Pada SK Computer Melalui Aspek Finansial dan Aspek Non Finansial Nurlia Eka Damayanti; Dwi Sefriana; Eny Mariska; Priskila Priskila; Veronika Trevesia G.; Yunita Yunita
EBISMAN : eBisnis Manajemen Vol. 1 No. 4 (2023): Desember : EBISMAN : eBisnis Manajemen
Publisher : Universitas Nusa Nipa

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Abstract

This study aims to determine the business feasibility of Sk computer, through financial analysis aspects and non-financial analysis aspects. Where each aspect of this analysis becomes a basic assessment to determine feasibility in business. The analysis method used uses several analyzes from financial analysis aspects including financial aspects, market and marketing aspects, and non-financial aspects including human resources aspects, environmental aspects, cultural and economic aspects, and legal aspects. And the results of this research become an assessment to see the feasibility of the business and to become material to improve the Sk computer business.
Analisis Studi Kelayakan Bisnis UMKM Kimbab Makanan Brooh Nurlia Eka Damayanti; Ailah Nur Fitriah; Dhanil Sabarno Jeferson; Doni Saputra; Mahwahdah Luviany; Muhammad Izwan; Silvana Ryda Marccela; Muhammad Rifai
EBISMAN : eBisnis Manajemen Vol. 1 No. 4 (2023): Desember : EBISMAN : eBisnis Manajemen
Publisher : Universitas Nusa Nipa

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Abstract

This business feasibility study aims to analyze the potential and feasibility of establishing a kimbab Mekanan Brooh business. The research method used is descriptive with data collection through observation, survey, and interview. The results of the analysis show that the kimbab market opportunity is quite large seen from the interest and purchasing power of consumers. The marketing strategy is focused on brand image building and menu innovation. Technically, the initial capital is Rp565,000 with a 1-month payback. The form of business entity is an individual business with 7 employees. Financial analysis shows that it is feasible to run with several factors. In conclusion, Mekanan Brooh's kimbab business is worth establishing because it has good prospects in terms of market, technical, management, and financial aspects.
Co-Authors Ailah Nur Fitriah Alvaro Jordan Zwageri Angelita Lavenia Anggraini Sukmawati Aprilita Aprilita Casma Rusmada Silaban Claudia Raberta Repanela Cristian David Deni Dwiyan Ryadi Dewi Lestari Dhanil Sabarno Jeferson Dhina Sri Widyaningsih Doni Saputra Dwi Sefriana Elisabet Maria Rensiana Anggae Emilya Sahara Putri Eny Mariska Grecia Yunita Husna Putri Amalinda I Made Sumertajaya Ivana Angelita John Budiman Bancin Mahmuddin Sirait Mahwahdah Luviany Meylinda Sukmani Muhammad Izwan Muhammad Rifai Muhammad Zusanri Batubara Niko Hermawan Norol Aisyah Noverinda Maharani Osi Karina Saragih Owen Juniarko Priskila Priskila Puja Astuti Putri Dahlia Samosir, Hendro T.G Sanjayanto Nugroho Silvana Ryda Marccela Veronika Trevesia G. Windi Susetyo Ningrum Yanur, Murniyati Yunita Yunita