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All Journal Journal of Management and Social Sciences Experimental Student Experiences Jurnal Kendali Akuntansi Journal of Management and Creative Business Jurnal Riset Ekonomi dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Journal of Social and Humanities Socio-Economic and Humanistic Aspects for Township and Industry Economy and Finance Enthusiastic
Ermawati Ermawati
Institut Studi Islam Sunan Doe
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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Journal : Journal of Management and Creative Business

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Comparative Analysis of E-Commerce: Customer Satisfaction for Shopee and Tokopedia E-Service Quality Ermawati Ermawati
Journal of Management and Creative Business Vol. 1 No. 2 (2023): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (739.883 KB) | DOI: 10.30640/jmcbus.v1i2.946

Abstract

This research aims to find out how the comparison of e-commerce consumer satisfaction for e-service quality of Shopee and Tokopedia in Mataram city. This type of research is descriptive comparative. The population in this study were consumers of e-commerce Shopee and Tokopedia in the city of Mataram. The data collection method used is a survey sample. The samples used in this study were 43 samples. The sampling technique uses non-probability sampling techniques with a purposive sampling approach. Data collection techniques used were questionnaires and interviews. The measurement of consumer satisfaction uses the consumer satisfaction index (CSI), and to find out whether there is a significant difference in customer satisfaction on e-service quality of Shopee and Tokopedia, a paired sample t-test is used
Co-Authors Alexander Kalb Augustine Ayuba Eni Indriani Hadi Mahmudi I Gde Andhika Putra Iman Waskito Isnawati, Isnawati Ivan Suaidi Jalaludin Jalaludin Leonard K. Cheng Lindawati Lindawati Lukman Hakim Lulu Jumkhairatul M. Ali Fikri Riza Laely Ikayanti Siti Nur Hidayati Siti Sriningsih Suprianto Taufiq Kurniawan