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All Journal Buletin Peternakan AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Al-Kharaj: Journal of Islamic Economic and Business Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Indonesia (JPMI) Proceeding of The International Conference on Economics and Business Sanskara Ekonomi dan Kewirausahaan JAS (Journal of Animal Science)
Josua Sahala
Fakultas Pertanian, Universitas Timor
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Public Health Social Sciences Veterinary Other

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Journal : Al-Kharaj: Journal of Islamic Economic and Business

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The Impact of Price And Social Media on Buying Decisions Frans Sudirjo; Dian Artanti Arubusman; Josua Sahala; Edhie Budi Setiawan; Zaenal Abidin
Al-Kharaj: Journal of Islamic Economic and Business Vol 5, No 2 (2023)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v5i2.3920

Abstract

The goal of this study was to ascertain how consumer purchasing choices at Warung Selasih Kadungora Garut were influenced by price, café ambiance, and social media. In this study, data were gathered using the Accidental Sampling technique using a questionnaire with 91 respondents. The research used a quantitative approach together with a descriptive examination of case studies. Data analysis used normality tests, multicollinearity tests, heteroscedasticity tests, autocorrelation tests utilizing Durbin Watson tests, and hypothesis testing to identify which variables had a meaningful link. Validity and reliability tests were applied to data instruments. The partial t-test produced a tcount price variable of 0.867 1973 and a significant value of 0.242 > 0.05, showing that the test was not significant. Then, Ho is approved while Ha is turned down. A significant value was 0.342 > 0.05, suggesting that the cafe atmosphere variable is not significant. The cafe atmosphere variable received 15 tcount from the t-test (partial) computation, and it was 0.834 1.873. Additionally, the social media variables obtained from the partial t-test calculation produced the values 6.174> 1.873 for the tcount social media variables and a significant value of 0.000 0.05, indicating significant.
Co-Authors Achmad Nur Chamdi Adelya manalu Afdhal Chatra Perdana Ananda, Febryandhie Aristo Kurniawan Sio Debora Chrisinta Dian Ariani Dian Artanti Arubusman Edhie Budi Setiawan, Edhie Budi Ellina Rienovita Frans Sudirjo Fransiskus Yulius Dhewa Kadju Indra Budaya, Indra Jacomina Vonny Litamahuputty Junus Paulus Patty Kristoforus Wilson Kia Lukas Pardosi Maria Ernalinda Seran Marselinus Banu Muhammad Yusuf Nugroho Noto Diharjo Rahma Saiyed Tulus Martua Sihombing Wolfhardus Vinansius Feka Yos Bobi A. Olla Yuliana Kolo Zaenal Abidin