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All Journal Journal of Business Management Education (JBME)
Masharyono Masharyono
Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia, Indonesia
Economics, Econometrics & Finance Education

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Efek employee engagement terhadap organizational commitment Syamsul Hadi Senen; Masharyono Masharyono; Sumiyati Sumiyati; I K Asfarainy; R Rahmadiah
Journal of Business Management Education (JBME) Vol 5, No 3 (2020)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v5i3.29953

Abstract

Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh employee engagement terhadap organizational commitment. Metode yang digunakan yaitu kuantitatif. Adapun unit analisis dalam penelitian ini yaitu pegawai administrasi Universitas Pendidikan Indoenesia dengan sampel sebanyak 184 orang. Pengumpulan data dilakukan melalui kuesioenr secara online (google form). Teknik analisis data menggunakan analisis jalur dengan bantuan software SPSS 22.00 for windows. Adapun hasil penelitianya menemukan bahwa adanya pengaruh keterlibatan karyawan terhadap komitmen organisasi sebesar 94,4%, sedangkan dari variabel lain yang tidak termasuk dalam penelitian ini sebesar 5,6%. Hal ini menunjukan antara keterlibatan karyawan memiliki pengaruh signifikan/positif terhadap komitmen organisasi.
Brand Credibility and Customer-Based Brand Equity in Mobile Health Applications Puspo Dewi Dirgantari; Masharyono Masharyono; Yusuf Murtadlo Hidayat
Journal of Business Management Education (JBME) Vol 8, No 2 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i2.63263

Abstract

By comparing brand credibility (BC) and customer-based brand equity (CBBE), this study aims to establish a strong brand for health mobile applications in Indonesia. In-depth and extensive literature searches were used to perform the study, along with the distribution of questionnaires. 200 persons made up the samples that were collected. The technique is convenience-based (convenience sampling) and uses a Likert scale. To assess the data, structural equation modeling was employed. The findings indicate that brand power is fairly high among Indonesian consumers of health mobile applications. The BC variable influences CBBE. The greatest factor in the creation of CBBE is the Brand Performance component.
Co-Authors I K Asfarainy Puspo Dewi Dirgantari R Rahmadiah Sumiyati Sumiyati Syamsul Hadi Senen, Syamsul Hadi Yusuf Murtadlo Hidayat