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All Journal STRATEGIC Journal of Business Management Education (JBME)
Yusuf Murtadlo Hidayat
Universitas Pendidikan Indonesia
Economics, Econometrics & Finance Education

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Pengaruh Internet Banking dan Mobile Banking Terhadap Kinerja Keuangan Bank Mayasari Mayasari; Yusuf Murtadlo Hidayat; Gita Esa Hafitri
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 21, No 1 (2021): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v21i1.36871

Abstract

The purpose of this study was to determine the effect of intenet banking and mobile banking on the financial performance of banks from 2014 to 2019. Based on purposive sampling, a sample of four banking sector companies listed on the Indonesia Stock Exchange (IDX) with descriptive and verification analysis was then carried out with multiple regression. The result of this study indicate that there is significant effect between the number of internet banking transaction and the number of mobile banking transaction on the bank’s ROA. The number of internet banking transaction can affect a bank’s ROA decline, while the number of mobile banking transaction has an effect on increasing the bank’s ROA.Tujuan dari dilakukannya penelitian ini adalah untuk mengetahui pengaruh internet banking dan mobile banking terhadap kinerja keuangan bank dari periode 2014 sampai 2019. Berdasarkan purposive sampling diperoleh sampel sebanyak empat perusahaan sektor perbankan yang terdaftar di Bursa Efek Indonesia (BEI) dengan analisis deskriptif dan verifikatif kemudian dilakukan uji regresi berganda. Hasil penelitian ini menunjukkan adanya pengaruh yang signifikan antara jumlah transaksi internet banking dan jumlah transaksi mobile banking terhadap nilai ROA bank. Jumlah transaksi internet banking dapat berpengaruh terhadap penurunan nilai ROA bank, sedangkan jumlah transaksi mobile banking berpengaruh terhadap peningkatan nilai ROA bank.
Pengaruh Mobile banking Terhadap Fee Based Income Ahim Surachim; Yusuf Murtadlo Hidayat; Nabila Haura Zain
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 21, No 2 (2021): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v21i2.40985

Abstract

The Covid-19 pandemic has reduced bank profits. Fee based income can be an alternative in obtaining income during pandemic. Mobile banking is one off the services that bank provide to earn income through fee based income. This study was conducted to determine the effect of mobile banking on fee based income. This research use dectiptive verification metod. Use secondary data for the 2016-2020 period with purposive sampling, 5 companies were obtained as sample. Veriveication testing is using panel data regression test. The result showed that mobile banking had a positive effect on fee based income. 
Brand Credibility and Customer-Based Brand Equity in Mobile Health Applications Puspo Dewi Dirgantari; Masharyono Masharyono; Yusuf Murtadlo Hidayat
Journal of Business Management Education (JBME) Vol 8, No 2 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i2.63263

Abstract

By comparing brand credibility (BC) and customer-based brand equity (CBBE), this study aims to establish a strong brand for health mobile applications in Indonesia. In-depth and extensive literature searches were used to perform the study, along with the distribution of questionnaires. 200 persons made up the samples that were collected. The technique is convenience-based (convenience sampling) and uses a Likert scale. To assess the data, structural equation modeling was employed. The findings indicate that brand power is fairly high among Indonesian consumers of health mobile applications. The BC variable influences CBBE. The greatest factor in the creation of CBBE is the Brand Performance component.
Co-Authors Ahim Surachim Gita Esa Hafitri Masharyono Masharyono Mayasari Mayasari Nabila Haura Zain Puspo Dewi Dirgantari