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The Effect Of Job Satisfaction And Compensation On Performance Of Employees In Multinational Automotive Company Imam Jayanto; Fatkhuri Fatkhuri; Eka Kurnia Saputra; Samuel PD Anantadjaya; Irma M. Nawangwulan
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.6106

Abstract

Employee performance is individual because each employee has a different level of ability in carrying out their duties. Performance depends on a combination of abilities, efforts, and opportunities that are obtained. This study aims to see how much the influence of compensation and job satisfaction together on the performance of employees of PT. ASTRA International Tbk - Daihatsu partially and simultaneously. In this study, the type of research used is associative research. Where the writer tries to know the relationship between two variables partially or simultaneously. This study's method of collecting data used a questionnaire with multiple linear regression analysis methods. The results of the study show that partial compensation and job satisfaction affect the performance of employees at PT. ASTRA International Tbk - Daihatsu. Simultaneously partial compensation and job satisfaction affect the performance of employees of PT. ASTRA International Tbk – Daihatsu with a contribution of 65.9%.
Designing of Electronic Employee Recruitment System Using The Analytical Hierarchy Process Method Sidrotun Naim; Sarwo Hakim; Samuel PD Anantadjaya; Irma M. Nawangwulan; Zulkifli
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i3.276

Abstract

A computer-based information system called the Decision Support System (DSS) generates several decision alternatives to help management cope with diverse issues in a semi-structured way. As a company engaged in marine survey services, the process of hiring new employees is important. It takes a long time to choose and decide whether to accept potential employees under the present recruitment procedure, and HRD is having trouble making decisions on accepting applicants who satisfy the requirements. Building a decision-support system for employing people is the aim of this research. The Rapid Application Development (RAD) model is the system development approach used in this study. The Unified Modelling Language (UML) is used in the system design. System coding is done using PHP and MySQL. The results of the AHP method are applicants who have the highest criterion value, meaning that they have a higher value than other applicants, so that companies can get the employees they want according to the criteria specified in the form of tables and rankings. The manager can get help from this decision-support system when making a choice.
Analysis of The Influence of Brand Image, Digital Marketing and Product Knowledge on Customers Purchase Intention of Banking Products Febri Sari Siahaan; Irma M. Nawangwulan; Hari Setia Putra; Samuel PD Anantadjaya; Sukma Irdiana
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 3 No. 2 (2023): MALCOM October 2023
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v3i2.917

Abstract

The purpose of this study is to determine whether there is a simultaneous relationship between digital marketing, brand image, and product understanding on the decision to become a customer. In this study, the population consists of all Sharia bank customers. With a total of 100 respondents, this study used a non-probability sampling strategy. This study employs a quantitative methodology and a causal research design, gathering information with a questionnaire. The decision to become a customer was found to be significantly influenced in a good way by digital marketing, according to the research findings. This indicates that the decision to become a customer can be influenced by digital marketing. The more effectively digital marketing is implemented, the more it will persuade consumers to become clients. The decision to become a customer is positively and significantly influenced by brand image. This implies that the decision to become a customer may be influenced by brand image. Making the choice to become a customer will be simpler the more positively the brand is portrayed. The decision to become a customer is positively and significantly impacted by product knowledge. This implies that product expertise can affect a potential customer's choice to buy.