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All Journal JURNAL PENDIDIKAN TAMBUSAI Enrichment : Journal of Management ANALISIS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Nusantara Hasana Journal ETNIK : Jurnal Ekonomi dan Teknik Jurnal Cendekia Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Sains J-CEKI Mimbar Administrasi
Darwin Raja Unggul Saragih
Universitas ASA Indonesia
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Journal : Enrichment : Journal of Management

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E-WOM and Techno Human Relation Approach to Improve Destination Image on Visit at TMII Darwin Raja Unggul Saragih; Rully Arifiansyah
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

Tourism as a driver of the global economy in its management in the era of the industrial revolution 4.0 must adapt to the shift in visitor behavior that is increasingly interactive, mobile and personal. This study employs quantitative research methods with a path analysis approach. The data used in this study are primary data and secondary data. The method of data collection in this study was the questionnaire method. The population in this study comprises persons who have traveled to TMII and the population who communicate their trip experiences on online social media accounts. The research instrument employed a questionnaire through numerous items with a Likert scale of 1-5. And data processing using PLS help which consists of Validity Test and Reliability Test. Data analysis in this study uses Convergent Validity and Discriminant Validity. Structural Model Testing comprises of R-square analysis with Blindfolding computation. From the results of the study, it can be seen that 1) Product quality has a significant positive direct effect on visiting decisions; 2) Product quality has a significant positive direct effect on visiting decisions; 3) Product quality has a significant negative direct effect on investment opportunities; 4) Tourism image has a significant positive direct effect on visiting decisions; and 5) Tourism Image has a significant positive direct effect on Visiting Decisions.
Co-Authors Dandy Alfiansyah Dzakya Ayu Widiastuti Farid Said Ignatius Stefanus Manogi Kevin Irvan Purnomosidi Laras Wulandari Muhammad Rizky Fathoni Nanini Diva Malinka Nasruddin Nasruddin Rully Arifiansyah