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All Journal JURNAL PENDIDIKAN TAMBUSAI Enrichment : Journal of Management ANALISIS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Nusantara Hasana Journal ETNIK : Jurnal Ekonomi dan Teknik Jurnal Cendekia Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Sains J-CEKI Mimbar Administrasi
Darwin Raja Unggul Saragih
Universitas ASA Indonesia
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Journal : Mimbar Administrasi

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Pengaruh Kualitas Produk, Persepsi Harga, dan Lokasi terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian di Mcdonald`s Muhammad Rizky Fathoni; Darwin Raja Unggul Saragih
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 1 (2024): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i1.1525

Abstract

This study aims to analyze the effect of product quality, price perception and location on customer satisfaction through purchasing decisions. The object of research on McDonald's Cibinong with the number of population or customers who have made purchases more than twice. Data collection techniques, purposive sampling methods and data processing with SmartPls on a total of 200 respondents. The results of this study show that product quality has a significant impact on customer satisfaction and purchasing decisions have a significant impact on customer satisfaction through purchasing decisions. Price perception has a significant impact on customer satisfaction, purchasing decisions have a significant impact on customer satisfaction through purchasing decisions, and location is not significant on customer satisfaction but has a significant effect on purchasing decisions and has a significant effect on customer satisfaction through purchasing decisions, purchasing decisions have a significant impact on customer satisfaction.
Co-Authors Dandy Alfiansyah Dzakya Ayu Widiastuti Farid Said Ignatius Stefanus Manogi Kevin Irvan Purnomosidi Laras Wulandari Muhammad Rizky Fathoni Nanini Diva Malinka Nasruddin Nasruddin Rully Arifiansyah