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All Journal Jurnal Prima Edukasia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Endah Andriani PratiwI
Universitas Jendral Achmad Yani
Economics, Econometrics & Finance Education

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Pengaruh Kemudahan Penggunaan E-Commerce, Harga dan Gaya Hidup Terhadap Keputusan Pembelian Pada Marketplace Shopee Petrus Mongol; Benni Purba; Anto Tulim; Purnaya Sari Tarigan; Endah Andriani PratiwI
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1132

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh kemudahan penggunaan e-commerce, harga dan gaya hidup terhadap keputusan pembelian pada marketplace shopee. Populasi dalam penelitian ini adalah mahasiswa stambuk 2019-2021 Fakultas Ekonomi Bisnis Universitas Sumatera Utara. Sampel sebanyak 100 responden. Variabel independen dalam penelitian ini adalah pengaruh kemudahan penggunaan e-commerce, harga dan gaya hidup, yang menjadi variabel dependen adalah keputusan pembelian. Instrumen dalam penelitian ini menggunakan kuesioner yang kemudian diolah dengan menggunakan software aplikasi IBM SPSS versi 26. Untuk menganalisis data menggunakan regresi linear berganda. Hasil penelitian ini secara parsial bahwa kemudahan penggunaan e-commerce berpengaruh positif terhadap keputusan pembelian, harga berpengaruh positif signifikan terhadap keputusan pembelian dan gaya hidup berpengaruh negatif tidak signifikan terhadap keputusan pembelian. Secara simultan hasil penelitian menunjukkan bahwa kemudahan penggunaan e-commerce, harga dan gaya hidup berpengaruh positif signifikan terhadap keputusan pembelian.
The Effect of Smartphone Uses and Parenting Style on the Honest Character and Responsibility of Elementary School Students Ayi Abdurahman; Kartini Marzuki; M. Daud Yahya; Asfahani Asfahani; Endah Andriani Pratiwi; Ketlin Aprijane Adam
Jurnal Prima Edukasia Vol 11, No 2 (2023): July 2023
Publisher : Asosiasi Dosen PGSD dan Dikdas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jpe.v11i2.60987

Abstract

This study aims to analyze the effect of parenting and smartphone use on the honest and responsible attitude of Tipar Public Elementary School students. This study used a quantitative method with a survey method to investigate the relationship between smartphone use, parenting style, and the development of honest character and responsibility among elementary school students. Questionnaires were employed to collect data. The participants in this study were elementary school students. Tipar Elementary School will be chosen as a representative sample, and the sample size will be calculated based on statistical considerations and power analysis. The collected data were examined using relevant statistical techniques. This study reveals that parenting style positively affected students' honest and responsible attitudes by 26.3%. Smartphone use positively affects students' open and accountable attitudes by 24.0%. Parenting style has a positive effect on smartphone use, amounted 19.1%. Parenting parents and smartphones positively influence the honest and responsible mood of Tipar Public Elementary School students, 34.9%, and other factors influence the remaining 66.1%. As a result, the more positive parents' attitudes toward their children, the more honest and responsible students become. The greater students use smartphones, the better their open mindset and responsibility. Similarly, the better the parenting style and the usage of smartphones, the better students’ honesty and responsibility. In contrast, the more severe the parenting style and the use of smartphones, the lower the students' open thinking and responsibility would be.
Co-Authors Asfahani Asfahani Ayi Abdurahman Benni Purba Kartini Marzuki Ketlin Aprijane Adam M. Daud Yahya Petrus Mongol Purnaya Sari Tarigan Tulim, Anto