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PENGARUH MOTIVASI KERJA DAN KOMITMEN ORGANISASIONAL TERHADAP PRESTASI KERJA KARYAWAN PADA KANTOR POS ATAMBUA Maria Efanggelina Fahik; Tarsisius Timuneno; Marianus S Neno; Yonas F Riwu
GLORY Jurnal Ekonomi dan Ilmu Sosial Vol 4 No 1 - Feb (2023): GLORY Jurnal Ekonomi dan Ilmu Sosial
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini yaitu untuk mendeskripsikan motivasi kerja, komitmen organisasional, dan prestasi kerja karyawan pada Kantor Pos Atambua, untuk mengetahui pengaruh motivasi kerja terhadap prestasi kerja, untuk mengetahui pengaruh komitmen organisasional terhadap prestasi kerja, untuk mengetahui pengaruh motivasi kerja dan komitmen organisasional secara simultan terhadap prestasi kerja karyawan pada Kantor Pos Atambua. Jenis penelitiaan yang digunakan dalam penelitian ini adalah penelitian asosiatif kausal dengan pendekatan kuantitatif. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda, Uji Signifikansi,Parsial (Uji t), Uji Signifikansi Simultan (Uji F), Uji Koefisien, Determinasi (R²). Hasil penelitian ini menunjukkan bahwa hasil analisis regresi linier berganda adalah pergerakan nilai dari variabel motivasi kerja dan prestasi kerja adalah searah, sehingga semakin tinggi motivasi kerja maka tingkat prestasi kerja karyawan akan meningkat. Sedangkan pergerakan nilai dari variabel komitmen organisasional dan prestasi kerja adalah berlawanan arah, sehingga semakin tinggi komitmen organisasional maka tingkat prestasi kerja karyawan akan semakin menurun. Hasil uji t menunjukkan bahwa motivasi kerja berpengaruh positif dan signifikan terhadap prestasi kerja, komitmen organisasional tidak berpengaruh terhadap prestasi kerja karyawan. Hasil uji F menunjukkan bahwa motivasi kerja dan komitmen organisasional berpengaruh positif dan signifikan secara simultan terhadap prestasi kerja. Koefisien determinasi menunjukkan pengaruh motivasi kerja dan komitmen organisasional terhadap prestasi kerja relatif lemah. Kata Kunci : Motivasi Kerja, Komitmen Organisasional, dan Prestasi Kerja
PELATIHAN PERSONAL BRANDING DAN DIGITAL LITERACY BAGI PELAKU UMKM DI KOTA KUPANG Merlyn Kurniawati; Yonas Ferdinand Riwu; Paulina Yuritha Amtiran; Yuri Sandra Fa’ah
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 2 (2023): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i2.14270

Abstract

ABSTRAKPara pelaku UMKM di Kota Kupang Nusa Tenggara Timur terus mengalami peningkatan setiap tahunnya. Namun sebagian besar UMKM yang tumbuh masih memasarkan produk secara tradisional, hal ini terjadi karena kurangnya pemahaman pelaku UMKM terhadap teknologi digital dalam memasarkan produk dan jasanya. Hasil identifikasi menunjukkan bahwa banyak UMKM di Kota Kupang menggunakan teknologi sederhana dalam pemasaran, yaitu didominasi dengan media Whatsapp dan Facebook. Adapun permasalahan lain dari para pelaku UMKM ini yaitu masih kesulitan dalam membangun citra usaha mereka untuk dikenal luas oleh masyarakat (konsumen). Berdasarkan permasalahan tersebut tim mengusul melalui program hibah PNBP berinisiatif untuk memberikan pelatihan terkait Personal Branding dan Digital Literacy. Manfaat kegiatan agar mitra pelaku UMKM begitu memahami akan pentingnya personal branding dan elemen- elemen dalam digital literacy sehingga produk dikenal luar di pasaran. Dalam kegiatan ini kami menggunakan metode edukasi langsung dan public assitance dengan melibatkan para pelaku UMKM yang baru memulai usaha yang dipandang sesuai dengan kebutuhan peserta PKM atau selanjutnya disebut mitra. Hasil dari pelatihan personal branding dan digital literacy mendapat tanggapan yang positif, dinilai dapat memberikan wawsan dan ilmu, dan memberikan inspirasi. Hampir semua pelaku usaha ingin mempraktekan bisnis online ini dalam pengambangan usahanya dan bagaimana mereka terus memperkenalkan pada konsumen terkait brand atau citra mereka. Kata kunci: personal branding; digital literacy; UMKM ABSTRACTMSME actors in the city of Kupang, East Nusa Tenggara, continue to increase every year. However, most of the MSMEs that have grown are still marketing their products in a traditional way; this is due to a lack of understanding by MSME actors about using digital technology to market their products and services. The identification results show that many MSMEs in Kupang City use simple technology in marketing, which is dominated by WhatsApp and Facebook media. The other problem for these MSME actors is that they still have difficulties building their business image to be widely known by the public (consumers). Based on these problems, the team proposed, through the PNBP grant program, to take the initiative to provide training related to personal branding and digital literacy. The benefits of this activity are that MSME partners really understand the importance of personal branding and elements of digital literacy so that their products are known outside the market. In this activity, we use direct education methods and public assistance by involving MSME actors who are just starting a business that is deemed appropriate to the needs of PKM participants, hereinafter referred to as partners. The results of personal branding and digital literacy training received positive responses and were considered to be able to provide insight, knowledge, and inspiration. Almost all business actors want to practice this online business in developing their businesses and how they continue to introduce consumers to their brand image. Keywords: personal branding; digital literacy; MSMEs
The Role Of Digital Marketing Content Tools In Building Public Trust In Kupang City To Online Shopping Klaasvakumok Jehezkielomi Kamuri; Andrias Umbu Tuku Anabuni; Yonas Ferdinand Riwu; Irience Rachel Agatha Manongga
Journal of Tourism Economics and Policy Vol. 3 No. 3 (2023): Journal of Tourism Economics and Policy (July - September 2023)-In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v3i3.769

Abstract

To build consumer trust through online sales, business people can utilize digital marketing content tools, which are a determining factor in building consumer trust. This research aims to describe how the role of digital marketing content tools builds trust in a person to do online shopping. The object of this research is the people of Kupang City who are active in doing online shopping activities, which are studied using qualitative descriptive methods. The results show that in creating consumer trust for online shopping, social media acts as a facilitator through the right aspects, namely, relationship, communication, content, and connection. Search Engine Optimization (SEO) acts as a credible information center because it is able to map the profile of marketers and their products based on other users' experiences and ratings of marketers' reputation, product quality, and service quality. Pay Per Click (PPC) acts as executive sales and video marketing through its visualization power, acting as a source of information as well as an effective teaching tool to illustrate how the product should be used.
Financial Governance Management for Farmers, Ranchers, and Weavers of Camplong Ii Village, Kupang Regency Yonas Ferdinand Riwu; Cynthia Dewi Gaina; Fadhy Risckhy Loe
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i4.3974

Abstract

Camplong II Village is one of the villages in Kupang Regency, NTT with uniqueness in producing weaving both from the dyeing process, and weaving to selling weave products in the market, but business development in this village is quite slow. After identifying the problem, three biggest issues can be obtained, namely the problem of people's mindset towards the potential of weaving for community welfare, inefficient and innovative production processes, and lack of knowledge of entrepreneurship and business management. The community of ranchers and weavers is the basis for the proposal of this service, with the hope that it can be the initial stage of improving the mindset, community motivation, and business management in agriculture, animal husbandry, and tie weaving. The goal to be achieved in this community partnership program is to make farmers, ranchers, and weavers of Camplong II Village aware of the importance of good financial management and animal health management so that they can meet current and future needs. Activities in this service start from designing training activities, selecting instructors, Technical Guidance financial management, and animal health, and then conducting evaluation and feedback. The methods used are direct education and public assistance. The result of this service is an increase in the knowledge and skills of farmers, ranchers, and weavers in groups. Then counseling and assistance in financial governance management and animal health management by the Community Service team that made farmers, ranchers, and weavers experience improvement.
PENDAMPINGAN UMKM DAN DIGITAL MARKETING KEPADA WARGA BINAAN LAPAS PEREMPUAN KELAS II B KUPANG Clarce Sarliana Maak; Yonas Ferdinand Riwu; Rolland Epafras Fanggidae; Jachielin Helvinda Lada
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 4 (2023): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i4.19644

Abstract

ABSTRAKKegiatan Pengabdian Kepada Masyarakat (PKM) ini berjudul “Pendampingan UMKM dan Digital Marketing Kepada Warga Binaan Lapas Perempuan Kelas II B Kupang. Kegiatan ini dilaksanakan dengan tujuan untuk memberikan pelatihan kewirausahaan dan digital marketing, agar para mendapatkan pengetahuan tentang kegiatan wirausaha dan memanfaatkan teknologi digital dalam mengembangkan kegiatan wirausaha mereka. Penggunaan metode yang diterapkan dalam kegiatan pengabdian pada masyarakat ini adalah ceramah, diskusi, pelatihan dan pendampingan bagi mitra dengan target luaran yang ingin dicapai adalah mitra dapat memiliki pemahaman dan pengetahuan tentang kewirausahaan dan bagaimana mereka dapat menggunakan teknologi digital dalam berwirausaha. Hal ini dikarenakan, para Warga Binaan Lapas Perempuan Kelas II B Kupang adalah mereka yang sudah memiliki skill namun namun pemanfaataannya belum maksimal karena masih menjalani masa pembinaan di dalam Lapas, serta belum dimanfaatkan secara maksimal sebagai sumber pendapatan. Hasil dari kegiatan ini membentuk pemahaman warga binaan untuk mempunyai pemikiran kedepan untuk memanfaatkan sumberdaya yang ada di sekitar mereka. Kata kunci: digital marketing; kewirausahaan; perempuan; UMKM; teknologi. ABSTRACTThis Community Service Activity (CSA) is entitled "MSMEs Assistance and Digital Marketing to Class II B Women's Prison Residents in Kupang". This activity aims to provide entrepreneurship and digital marketing training so that participants gain knowledge about entrepreneurial activities and utilize digital technology in developing their entrepreneurial activities. The method used in this community service activity is lectures, discussions, training, and mentoring for partners. The output target to be achieved is that partners have an understanding and knowledge of entrepreneurship and how they can use digital technology in entrepreneurship. This is because Class II B Kupang Women's Prison Assisted Residents are those who already have skills, but their utilization is not optimal because they are still undergoing coaching in prisons and have not been utilized optimally as a source of income. The results of this activity form an understanding of the assisted resident's need for forward-thinking to utilize the resources around them. Keywords: digital marketing; entrepreneurship; MSMEs; technology; women.
Stunting Reduction: TTS District Community Empowerment Based on Local Wisdom Yonas Ferdinand Riwu; Irience R. A. Manongga; Klassvakumok J. B. Kamuri; Anderias U. T. Anabuni
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i1.4446

Abstract

Stunting has become a serious problem today. Data shows that East Nusa Tenggara (NTT) Province first ranks in stunting nationally. Based on the 2021 Indonesian Nutritional Status Study (SSGI), 15 districts in NTT are categorized as red (stunting prevalence >30%). South Middle East (TTS) and North Middle East (TTU) districts have a prevalence of >46%. This study aims to discuss the model of community empowerment in dealing with stunting which has become a serious problem today in South Middle East District (TTS). The method used is direct education (a method that involves delivering information and knowledge directly to individuals or groups). The results show that community empowerment to reduce stunting is a collective work between pentahelix elements, community empowerment programs in Haumenbaki Village rely on the strength of local wisdom, namely manonop (cooperation) and three important actors of community empowerment elements in Haumenbaki Village, namely the community, village government, and external institutions (agencies, universities, NGOs, and the media).