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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Journal of Tourism Economics and Policy GLORY Jurnal Ekonomi dan Ilmu Sosial
Yonas F Riwu
Prodi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Nusa Cendana, Kupang
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Journal : Journal of Tourism Economics and Policy

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The Role Of Digital Marketing Content Tools In Building Public Trust In Kupang City To Online Shopping Klaasvakumok Jehezkielomi Kamuri; Andrias Umbu Tuku Anabuni; Yonas Ferdinand Riwu; Irience Rachel Agatha Manongga
Journal of Tourism Economics and Policy Vol. 3 No. 3 (2023): Journal of Tourism Economics and Policy (July - September 2023)-In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v3i3.769

Abstract

To build consumer trust through online sales, business people can utilize digital marketing content tools, which are a determining factor in building consumer trust. This research aims to describe how the role of digital marketing content tools builds trust in a person to do online shopping. The object of this research is the people of Kupang City who are active in doing online shopping activities, which are studied using qualitative descriptive methods. The results show that in creating consumer trust for online shopping, social media acts as a facilitator through the right aspects, namely, relationship, communication, content, and connection. Search Engine Optimization (SEO) acts as a credible information center because it is able to map the profile of marketers and their products based on other users' experiences and ratings of marketers' reputation, product quality, and service quality. Pay Per Click (PPC) acts as executive sales and video marketing through its visualization power, acting as a source of information as well as an effective teaching tool to illustrate how the product should be used.
Co-Authors Anderias U. T. Anabuni Andrias Umbu Tuku Anabuni Fadhy Risckhy Loe Gaina, Cynthia Dewi Irience R. A. Manongga Irience Rachel Agatha Manongga Jachielin Helvinda Lada Klaasvakumok Jehezkielomi Kamuri Maak, Clarce Sarliana Maria Efanggelina Fahik Marianus S Neno Merlyn Kurniawati Tarsisius Timuneno Yuri Sandra Fa’ah