Article Per Year (5 Year)
p-Index From 2019 - 2024
0.562
P-Index
This Author published in this journals
All Journal Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Teknik Informatika dan Komunikasi Journal of Management and Creative Business
Nasaruddin Siregar
Ilmu Komunikasi, Universitas Bhayangkara Jakarta Raya
Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Library & Information Science Mathematics Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
DIGITAL MARKETING TO E-COMMERCE CUSTOMERS Nasaruddin Siregar; Sari Endah Nursyamsi; I Nyoman Tri Sutaguna; Geofakta Razali; Muhammad Yusuf
Journal of Management and Creative Business Vol. 1 No. 2 (2023): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1016.285 KB) | DOI: 10.30640/jmcbus.v1i2.944

Abstract

In this study, customer relationship management will be used as a mediating variable to examine the effects of digital marketing and trust on online purchase choices made by e-commerce customers in Bandung City. The participants or demographic in this study are online shoppers in Bandung City. For a structural equation model (SEM) that uses a formula of 9 times the number of indicator variables, which in this case is 138 samples, the requirement for selecting the number of samples is that it must be minimal. 1) Studies show that Bandung City's online purchasing behaviour, customer relationship management, digital marketing, and consumer trust are all satisfactory. 2) Customer relationship management in Bandung City is impacted by digital marketing for e-commerce. Trust is a factor in customer relationship management for e-commerce customers in Bandung City. 4) Online purchases made by Bandung City e-commerce customers are influenced by digital marketing.
The Role of Social Media in Increasing Customer Interaction and Brand Loyalty Nasaruddin Siregar; Sari Endah Nursyamsi; Filda Angellia; Maria Jashinta Elisabet Hamboer; Mayang Riyantie
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13058

Abstract

Social media has become a huge phenomenon in today's digital age. This phenomenon has changed the way customers interact with brands and products. In this context, this research aims to investigate the role played by social media in enhancing customer interaction and brand loyalty. This research is a literature review that adopts a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that in an increasingly competitive business world, the role of social media in increasing customer interaction and brand loyalty is very significant. Social media has opened up new opportunities for companies to communicate with customers, build emotional connections, provide better customer service, and measure the effectiveness of their strategies. All of these contribute to the creation of strong customer loyalty, which is a valuable asset in the long run for a brand.
The Role of Search Engine Optimization in Determining Journalism Quality Sari Endah Nursyamsi; Nasaruddin Siregar; Nita Komala Dewi
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 3 No. 3 (2023): November : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Barenlitbangda Kabupaten Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v3i3.605

Abstract

The SEO strategy for news content is characterized by employing mass media around an issue and then creating it frequently by writing as much as possible. Current event keywords are constantly incorporated into news content. Finally, the news will appear near the top of search engine results. Writing adapts to culture, particularly by observing text dynamics. Remember to evaluate editorial efforts in order to maintain journalistic quality. Data gathered through in-depth interviews, observations, and documentation. According to the findings of this study, all four media surveyed believe that SEO is a method of increasing traffic so that advertisements can develop. Doing SEO and then showing politically on the top page of Google search also puts other leading media's excellent reputation at danger. Publishers also develop regional content and implement target page view policies to ensure that the editorial staff adheres to the SEO algorithm. Surprisingly, there are limits on how SEO publishers may provide great information.
Co-Authors Filda Angellia Geofakta Razali I Nyoman Tri Sutaguna Maria Jashinta Elisabet Hamboer Mayang Riyantie Muhammad Yusuf Nita Komala Dewi Sari Endah Nursyamsi