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All Journal Manager : Jurnal Ilmu Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Yendiarti
Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Penerapan Digital Marketing Terhadap UMKM Mie Pangsit Bangka Mr.Ong Lady; Calvin Wijaya; Dyfan; Metta Noviani; Raymond; Yendiarti
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 2 (2023)
Publisher : feb@uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/manager.v6i2.14275

Abstract

Ruko Botania in Batam Center is an area where the author's activities are carried out. It should be noted that MSMEs in Indonesia have a very important impact on the role of the economy, Mr.Ong's Bangka Pangsit Noodle MSME is a business engaged in the culinary food sector. This UMKM was opened in 2010 at Botania Garden. The concept of digital marketing originates from the internet and search engines on websites. Creating an Instagram account for the promotion of Mie Pangsit Ayam Bangka Mr.Ong in the form of a product photo that has been designed to include Instagram and a Whatsapp number, and a Facebook contact as well as a Google Maps link which will make it easier for consumers if they want to visit the place of business directly. the instastory feature is also used so that the account's followers can find out the latest info from Mie Pangsit Bangka Mr.Ong, namely @miepangsitbangka.mrong. The purpose of implementing digital marketing for Mr. Ong's Bangka Pangsit Noodle business is so that this business can be better known by the people of Batam. Apart from that, creating social media accounts is also free. Social media will make it easier to interact with customers.
Penerapan Customer Relationship Management (CRM) pada UMKM Mie Pangsit Ayam Bangka Mr.Ong Batam Calvin Wijaya; Dyfan; Metta Noviani; Raymond; Yendiarti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 1 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i1.412

Abstract

The research was conducted with the aim of being able to analyze the implementation of Customer Relationship Management which is focused on MSMEs in Batam City, namely Mie Pangsit Ayam Bangka Mr. Ong. As well as being able to see any inhibiting factors or the application of the implementation of Customer Relationship Management at MSME Bangka Chicken Dumpling Noodles. Ong who is in Batam City. The method used is descriptive quantitative method, this method is in the form of producing data that is statistical in nature and data collection is carried out by means of interviews, observation and documentation of Bangka Chicken Noodle Mie MSME actors. Ong in Batam City and consumers from UMKM Mie Pangsit Ayam Bangka Pak Ong who are considered to be able to provide accurate information about the product and the application of the CRM itself. The results of this study where the characteristics are to see the implementation of Customer Relationship Management (CRM) in MSMEs in Batam City which can show that MSME actors have been able to implement and run the CRM, although it is still not optimal in its application. With this research, the researchers were able to provide insight and input to MSME actors. Ong about the importance and benefits that will be obtained in implementing Customer Relationship Management (CRM) for businesses that are being pioneered. Keywords: Implementation, Customer Relationship Management, MSMEs
Co-Authors Calvin Wijaya Calvin Wijaya Dyfan Lady Metta Noviani Raymond