Garuda - Garba Rujukan Digital

KEGIATAN PT. KELASKITA EDUKASI DALAM MELAKUKAN KOMUNIKASI PEMASARAN Detya Wiryany; Jenny Ratna Suminar; Hanny Hafiar
Widya Komunika Vol 8 No 1 (2018): WIDYA KOMUNIKA - JURNAL KOMUNIKASI DAN PENDIDIKAN
Publisher : Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman

Penelitian ini bertujuan untuk mengetahui kegiatan promosi yang dilakukan Kelaskita dalamdalam komunikasi pemasaran. Penelitian ini menggunakan landasan konseptual dari komunikasipemasaran. Metodologi dalam penelitian ini menggunakan pendekatan kualitatif dengan metodestudi kasus. Data yang diperoleh melalui hasil wawancara, observasi, dan studi dokumentasi.Hasil penelitian menunjukan bahwa: Promosi yang dilakukan Kelaskita dalam media sosialterbilang efektif karena memenuhi aspek pemasaran 4p di dalamnya, di tambah dengan strategitambahan yang digunakan yaitu email campaign, dan push notification. Kemajuan teknologi dankebutuhan masyarakat dilihat Kelaskita sebagai peluang, dan segmentasi yang dibidik yaitupelajar yang akan menghadapi ujian nasional. Dengan target sasaran yaitu pelajar denganpositioning produk platform aplikasi, dimana hal tersebut memiliki potensi yang besar diIndonesia. Adapun pandangan startup yang di temui oleh peneliti adalah pross merintis dan growup merupakan nilai tambah dalam strategi menjalankan perusahaan rintisan. Disampingmembuat inovasi secara berkala dan konsisten dalam melakukan kegiatan promosi.

Politik Digital: Manifestasi Komunikasi di Era Digital Ira Aryanti Rasyi Lubis; Ahmad Taufiq Maulana Ramdan; Detya Wiryany
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 6 No. 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.3064

Penelitian ini bertujuan untuk untuk mengetahui manifestasi komunikasi di era digital dengan harapan dapat menjawab bagaimana perkembangan politik digital dalam komunikasi politik di Indonesia. Penelitian ini mengunakan metode kualitatif dimana menggunakan beberapa pendekatan dalam pencarian data. Berawal dari studi pustaka melalui literatur-literatur yang ada sebelum terjun pada tahap observasi. Observasi dilakukan terhadap pola-pola komunikasi politik yang terjadi di dunia digital dan diakhir dengan konfirmasi kepada ahli dalam bentuk wawancara untuk menegaskan data yang sudah diperoleh. Dapat disimpulkan bahwa Indonesia memilki indeks demokrasi yang terus menurun, namun dengan hadirnya teknologi digital saat ini dapat dimanfaatkan sebagai alternatif dalam penguatan sistem demokrasi yang di anut oleh Indonesia. Teknologi dapat dimanfaatkan dalam membuka ruang demokrasi yang lebih jujur dan adil seperti proses pemilihan umum (Pemilu) yang mulai dilakukan perubahan dengan beradaptasi terhadap perkembangan teknologi. Komisi pemilihan umum (KPU) sudah mulai menyusun regulasi serta pengembangan aplikasi agar proses Pemilu dengan pemanfaatan teknologi digital dapat segera diterapkan sehingga harapannya kepercayaan masyarakat terhadap hasil pemilu dapat lebih meningkat.

Perkembangan Teknologi Informasi dan Komunikasi terhadap Perubahan Sistem Komunikasi Indonesia Detya Wiryany; Selina Natasha; Rio Kurniawan
Jurnal Nomosleca Vol 8, No 2 (2022): Oktober, 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v8i2.8821

The role of information and communication technology is no less important than human food and clothing needs. A technology is essentially created to make human life easier and more comfortable. Through communication, humans build themselves and their environment, and through communication, human civilization becomes dynamic. This research method is descriptive qualitative with purposive sampling technique in determining five informants. Data collection techniques by observation, documentation and interviews and using data analysis Miles and Huberman. The existence of technology at that time helped the government's communication process, facilitated access to information, shortened time and cut costs. The development of information and communication technology is progressing very rapidly at this time so that it triggers changes in Indonesia's communication system. In conveying information or messages to other communities in urban and rural areas, of course, it was still very limited in the past, technology with all-improvement was very difficult to obtain information or communicate. Along with developments, today's communication system changes everything to be very easy and sophisticated.Keywords: Development of Technology, Information, Communication Systems

PELATIHAN STRATEGI CORPORATE BRANDING PENGUSAHA MELALUI KONTEN Detya Wiryany; Rizky Surya Tawaqal; arie hendra saputro
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 2 (2023): Aptekmas Volume 6 Nomor 2 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i2.6708

MSME actors have quite big challenges to survive and grow with the current state of affairs,as well as increasingly fierce competition in the business and creative world. The current conditionsare also a challenge that is not easy during this pandemic, MSMEs are increasingly squeezed by thecondition of declining consumer buying interest in MSME products. MSMEs today must be digitallyliterate, this is to accelerate brand growth so that it is easily recognized by the public. According todata from "Hootsuite" internet users in Indonesia touch 202.6 million users, while 170 millionactive social media users are data for 2021. Brand strength can provide customer loyalty, financialbenefits, and the foundation for developing new products and markets. All successful businessesmust have the main steps to build a brand, because without efforts to build a brand, the product hasno value in the eyes of consumers. Virageawie Indonesia already has an active social media accountbut requires branding that is quite focused on marketing its brand products. For this reason, in thisactivity proposal, the team will assist Virageawie Indonesia as a fostered partner at the Universityof Indonesia Mebangun to revive the Virageawie Indonesia/Indonesian Bamboo Community productbrand in creating focus and developing corporate branding.

Sosialisasi Kesadaran Pentingnya Self-Esteem Pada Remaja Niki Anartia; Riska Amaretha; Detya Wiryany; Ridma Meltareza
Jurnal Bhakti Karya dan Inovatif Vol 3 No 1 (2023): Jurnal Bhakti Karya dan Inovatif
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/bhaktikaryadaninovatif.v3i1.580

Self-esteem is an important aspect of adolescent self-development. In unfavorable conditions, adolescents who have low self-esteem tend to easily feel inferior, insecure, and prone to psychological problems. This service aims to increase awareness of the importance of self-esteem in adolescents in Arjasari Village through community service programs. The method used is a participatory approach involving youth as active participants in program development. This program includes group discussion activities, training and education about self-esteem, and the formation of support groups that aim to increase self-confidence and develop self-potential in adolescents. The results of this service show an increase in awareness of the importance of self-esteem in adolescents in Arjasari Village. This is reflected in the increased participation of adolescents in group discussion activities, the higher the level of self-confidence of adolescents, and the more active participation of adolescents in social and community activities.

Analysis Of Online Begging Phenomena in Tiktok (Case Study of Changes in the Structure of Social Problems About Online Beggars) Raisha Shahana; Maria Indriani K; Detya Wiryany
West Science Interdisciplinary Studies Vol. 1 No. 06 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i06.199

This article focuses on social media TikTok so that it can have a negative impact on society, such as the emergence of the phenomenon of "online beggars" and mud baths as a form of online begging action on TikTok. This article analyzes “online beggars” who use social media as an online fundraising platform and as a way for online beggars to ask benefactors for financial assistance on TikTok. The writing method uses case studies with a qualitative approach based on New Media Theory related to technology. The author conducted an analytical study on social media TikTok regarding the activities of online beggars in social media, especially TikTok. The conclusion of this article is that the emergence of the phenomenon of "online beggars" is caused by social inequality, poverty and inability to live. This is seen from the sophistication of TikTok's social media technology which can be used as an online fundraising platform. So "online beggars" take advantage of Tiktok's social media as a place to show their misery and to attract empathy from the audience live TikTok.

Interpersonal Communication of Matchmaking Shamans Ita Rahmawati; Moch. Sheva Indraputra; Nurfitroh Rahmawati; Detya Wiryany
West Science Interdisciplinary Studies Vol. 1 No. 08 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i08.200

This research is based on the interpersonal communication approach method between the shaman and the patient. The methodology used also uses descriptive qualitative with the aim of understanding the communication used by shamans in general. The subjects of this study were traditional healers and patients in the Bandung Regency area. Data collection techniques through observation and interviews. Researchers use the theory of Symbolic Interaction. The conclusion of this study is that the visible influence on the surrounding community is due to the communication skills possessed by the shaman. The interpersonal communication possessed by the shaman can influence a patient to express the problems he is experiencing, such as matters of mate. The shaman has the ability to help a person find his life partner through spiritual methods or expertise, this makes people believe in shamans more.

Analysis Of Online Begging Phenomena in Tiktok (Case Study of Changes in the Structure of Social Problems About Online Beggars) Raisha Shahana; Maria Indriani K; Detya Wiryany
West Science Interdisciplinary Studies Vol. 1 No. 06 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i06.199

This article focuses on social media TikTok so that it can have a negative impact on society, such as the emergence of the phenomenon of "online beggars" and mud baths as a form of online begging action on TikTok. This article analyzes “online beggars” who use social media as an online fundraising platform and as a way for online beggars to ask benefactors for financial assistance on TikTok. The writing method uses case studies with a qualitative approach based on New Media Theory related to technology. The author conducted an analytical study on social media TikTok regarding the activities of online beggars in social media, especially TikTok. The conclusion of this article is that the emergence of the phenomenon of "online beggars" is caused by social inequality, poverty and inability to live. This is seen from the sophistication of TikTok's social media technology which can be used as an online fundraising platform. So "online beggars" take advantage of Tiktok's social media as a place to show their misery and to attract empathy from the audience live TikTok.

Interpersonal Communication of Matchmaking Shamans Ita Rahmawati; Moch. Sheva Indraputra; Nurfitroh Rahmawati; Detya Wiryany
West Science Interdisciplinary Studies Vol. 1 No. 08 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i08.200

This research is based on the interpersonal communication approach method between the shaman and the patient. The methodology used also uses descriptive qualitative with the aim of understanding the communication used by shamans in general. The subjects of this study were traditional healers and patients in the Bandung Regency area. Data collection techniques through observation and interviews. Researchers use the theory of Symbolic Interaction. The conclusion of this study is that the visible influence on the surrounding community is due to the communication skills possessed by the shaman. The interpersonal communication possessed by the shaman can influence a patient to express the problems he is experiencing, such as matters of mate. The shaman has the ability to help a person find his life partner through spiritual methods or expertise, this makes people believe in shamans more.

Sosialisasi Kesadaran Pentingnya Self-Esteem pada Remaja Niki Anartia; Riska Amaretha; Detya Wiryany; Ridma Meltareza
Jurnal Bhakti Karya dan Inovatif Vol 4 No 1 (2024): Jurnal Bhakti Karya dan Inovatif
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/bhaktikaryadaninovatif.v4i1.793

Self-esteem is an important aspect of adolescent self-development. In unfavorable conditions, adolescents who have low self-esteem tend to easily feel inferior, insecure, and prone to psychological problems. This service aims to increase awareness of the importance of self-esteem in adolescents in Arjasari Village through community service programs. The method used is a participatory approach involving youth as active participants in program development. This program includes group discussion activities, training and education about self-esteem, and the formation of support groups that aim to increase self-confidence and develop self-potential in adolescents. The results of this service show an increase in awareness of the importance of self-esteem in adolescents in Arjasari Village. This is reflected in the increased participation of adolescents in group discussion activities, the higher the level of self-confidence of adolescents, and the more active participation of adolescents in social and community activities.

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