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All Journal Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks
Elni Fatimah
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Computer Science & IT Medicine & Pharmacology Social Sciences Other

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Pengembangan Strategi Promosi Madu Galo-galo UMKM Usaha Bukik Nabu (UBUNA) Henny Herwina; Jasmi Jasmi; Eli Ratni; Wellyalina Wellyalina; Elni Fatimah; Nadira Nurul Fathiyah; Maya Sari; Feskaharni Alamsjah; Putra Santoso
Warta Pengabdian Andalas Vol 30 No 2 (2023)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.30.2.253-260.2023

Abstract

Stingless bee cultivation in Indonesia, one of which is in West Sumatra, has the potential as an effort to improve the community's economy. Stingless bees, commonly called Galo-galo, can produce honey, propolis, and bee pollen, which have many benefits and produce high selling power. The community service activity accompanying the Bukik Nabu Business (UBUNA) aimed to develop the Galo-galo cultivation business in the Limau Manis village. This village has optimum natural conditions to cultivate stingless bees due to the availability of feed plant surroundings. The method used directly assisted the development of Micro, Small and Medium Enterprises of UBUNA. It started by adding the number of colonies to the community, harvesting independently on the type of Heterotrigona itama and Geniotrigona thoracica, upscaling branding, making product labels, product promotions, legality, and participating in collaborative events and festivals.
Co-Authors Eli Ratni Feskaharni Alamsjah Henny Herwina Jasmi Jasmi Maya Sari Nadira Nurul Fathiyah Putra Santoso Wellyalina, Wellyalina