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All Journal Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) Jurnal Terobosan Peduli Masyarakat (TIRAKAT)
Agustian Zen
Universitas Islam Jakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences

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The Influence of Influencer Marketing in Increasing Brand Awareness and Sales for SMEs Kresnawidiansyah Agustian; Rachmat Hidayat; Agustian Zen; Ratih Ayu Sekarini; Aulia Januar Malik
Technology and Society Perspectives (TACIT) Vol 1 No 2 (2023): July 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v1i2.54

Abstract

In the ever-evolving digital era, marketing through social media has become one of the most effective tools to promote products and services. One of the latest marketing trends that is emerging is the use of influencers in marketing strategies. This study aims to investigate the effect of influencer marketing on increasing brand awareness and sales for SMEs. The technique applied is a qualitative literature analysis with an emphasis on in-depth understanding of the subject over the period from 2012 to 2023. The results of this study indicate that influencer marketing has great potential to provide significant benefits to SMEs in their endeavours to reach their target market, expand brand awareness, and increase sales. In an ever-changing digital world, influencers hold unique appeal as a source of influence that can connect brands with relevant and engaged audiences.
The Impact of Digital Transformation on Business Models and Competitive Advantage Kresnawidiansyah Agustian; Endang Saefuddin Mubarok; Agustian Zen; Wiwin Wiwin; Aulia Januar Malik
Technology and Society Perspectives (TACIT) Vol 1 No 2 (2023): July 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v1i2.55

Abstract

Digital transformation has become a dominant trend in the business world in recent years. The rapid development of information and communication technology has enabled organisations to change the way they operate, interact with customers, and compete in the market. This research aims to analyse the impact of digital transformation on business models and competitive advantage. This research is a literature review that uses a qualitative approach, which implies that data will be analysed and interpreted using information and text obtained from various sources. The study results show that in the ongoing era of digital transformation, its impact on business models and competitive advantage is an aspect that cannot be ignored. This digital transformation has changed the fundamentals of how organisations operate and interact with customers, and how they can win the competition in an increasingly fierce market. Digital transformation has brought about a significant business paradigm shift. Today, more organisations are integrating digital technology as an integral part of their business model. It is no longer an option, but a necessity to maintain relevance and competitiveness in the market.
Comparative Analysis of Ethical and Legal Principles in the Islamic Business Management Model Kresnawidiansyah Agustian; Djawahir Hejazziey; Agustian Zen; Ratih Ayu Sekarini; Wiwin Wiwin
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 2 (2023): August 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i2.52

Abstract

In recent decades, businesses based on Islamic principles have experienced significant growth. Business models that are in line with Islamic values have become a major concern for Islamic business and economic actors. This phenomenon has triggered intense discussions on the impact of ethics and Islamic law on Islamic business practices. This study will analyse the comparison between ethics and Islamic law in the context of Islamic business. This research is a qualitative literature study that incorporates data from 1991 to 2023 taken from sources found on Google Scholar. The qualitative literature review research method is used to investigate, analyse, and compile a comprehensive understanding of developments, trends, and significant findings in various fields of knowledge relevant to the topic of this research. The results show that business management in the Islamic context is based on ethical and legal principles derived from Islamic religious teachings. These principles complement each other and form the basis for the Islamic business management model. Ethical principles, such as taqwa, good deeds, justice and ihsan, encourage integrity, honesty and social responsibility in business. Meanwhile, legal principles, involving sharia, contracts, zakat, waqf, haram, and halal, govern the legal aspects of business, ensuring compliance with Islamic values and rules.
Human Resource Management Strategies in Achieving Competitive Advantage in Business Administration Kresnawidiansyah Agustian; Aryanda Pohan; Agustian Zen; Wiwin Wiwin; Aulia Januar Malik
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 2 (2023): August 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i2.53

Abstract

Human Resource Management (HRM) is a very important aspect in the modern business world. Companies that manage their people effectively tend to have a greater competitive advantage over their competitors. This is due to the fact that HR is one of the most important assets in an organisation, and the ability to optimise HR potential, productivity and commitment will have a significant positive impact on company performance. This research aims to examine HR management strategies in achieving competitive advantage in business administration. This research uses a qualitative method of descriptive analysis to explore an in-depth understanding of the topic. This method allows researchers to explain in detail the characteristics, context, and factors related to the research topic. In this case, data was obtained from Google Scholar with a time span from 1996 to 2023. The results of this study show that effective HR management strategies are key to achieving and maintaining a competitive advantage in business administration. By prioritising aspects such as quality recruitment, employee development, motivation, efficient performance management, progressive corporate culture, responsiveness to change, and technology utilisation, companies can achieve better results in the face of intense business competition.
Evaluation of the Effectiveness of Statistical Management Tools in Improving the Performance of Business Organisations Kresnawidiansyah Agustian; Choiril Maksum; Agustian Zen; Ratih Ayu Sekarini; Aulia Januar Malik
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 2 (2023): August 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i2.56

Abstract

In an era of globalisation and intensifying business competition, business organisations must constantly strive to improve their operational effectiveness in order to survive and thrive. One tool that has been used by many organisations in this effort is statistical management. Statistical management is a data-driven approach that enables organisations to make better decisions, identify improvement opportunities, and better manage risks. This literature review aims to present an in-depth understanding of the use of statistical management in the context of business organisations. This research is a literature review that adopts a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that evaluating the effectiveness of Statistical Management tools in improving the performance of business organisations is an important step in maintaining competitiveness and long-term success. Statistical Management provides a robust framework for collecting, analysing, and interpreting statistical data, which in turn helps organisations make better decisions, improve product or service quality, and optimise operational processes.
Competency Development Strategies for Employees in the Context of Community Empowerment Indra Krishernawan; Karnawi Kamar; Ahmad Yani; Agustian Zen; Ikhsan Amar Jusman
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 1 (2024): January 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i1.104

Abstract

In this era of globalization, social, economic, and technological dynamics continue to evolve rapidly. Community empowerment is becoming increasingly crucial for enhancing well-being and sustainability. In this context, the role of employees with relevant competencies becomes pivotal in supporting community empowerment efforts. Therefore, this research aims to analyze competency development strategies for employees within the context of community empowerment. The study employs a qualitative literature review method, drawing data from Google Scholar within the timeframe of 2006-2023. The study's findings indicate that competency development strategies for employees in the context of community empowerment constitute a holistic approach that plays an integral role in achieving sustainable development goals. From identifying competency needs to implementing individual development programs, these steps form a robust foundation for realizing positive changes within the community. By empowering employees through the enhancement of skills and knowledge, organizations not only strengthen their internal capacities but also make a significant contribution to community well-being.
Co-Authors Ahmad Yani Aryanda Pohan Aulia Januar Malik Choiril Maksum Djawahir Hejazziey Endang Saefuddin Mubarok Ikhsan Amar Jusman Indra Krishernawan Karnawi Kamar Kresnawidiansyah Agustian Rachmat Hidayat Ratih Ayu Sekarini Wiwin Wiwin