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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Share: Jurnal Ekonomi dan Keuangan Islam Jurnal Minfo Polgan (JMP) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER)
Ahmad Yani
Sekolah Tinggi Manajemen LABORA
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Penerapan strategi pemasaran berbasis media digital pada usaha jasa logistik Ni Made Budiastuti; Dewi Kartikaningsih; Ahmad Yani; Ajoe Kartika Mastaka
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 5 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i5.2741

Abstract

PT Trans Pratama Logistik is a company engaged in export, import, and domestic services. The purpose of this study is to analyze marketing strategies and digital media that influence the marketing process and analyze the benefits generated by marketing using digital media. In this study, the analysis and development of digital media-based marketing strategies for logistics services were carried out using the SWOT method. The research method used is a qualitative one, with data collection through interviews. The results of the SWOT analysis that has been carried out show that PT Trans Pratama Logistik, in terms of digital marketing, is in quadrant I. The strategy that is suitable for the company is an aggressive or growth-oriented marketing strategy. means the company must expand, enlarge, and accelerate the company's growth. One form of digital marketing that is suitable for application is the use of search engines, social media, and YouTube. PT Trans Pratama Logistik needs to strengthen company branding, develop products that function to maintain positioning, and improve service quality among competitors. In addition, the quality of the internet network needs to be improved in order to facilitate communication with potential customers. Invest in bandwidth usage and the network used.
Analisa pengaruh Marketing Mix dan perilaku konsumen setelah Covid-19 terhadap keputusan Impulse Buying pada Miniso Cabang Mall Ciputra Jakarta Widia Sentia Wardani; Sumarsid Sumarsid; Jayadi Jayadi; Dewi Kartikaningsih; Ahmad Yani; Robby Simanjuntak
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 5 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i5.2742

Abstract

The purpose of this study was to determine the effect of marketing mix and consumer behavior after COVID-19, both partially and simultaneously, on impulse buying decisions at the Miniso Mall Ciputra Jakarta Branch. The research method used is a quantitative descriptive method, namely research that describes the characteristics of an actual situation. The results of this study state that the partial test can be concluded that the marketing mix (marketing mix) partially has a significant effect on impulsive buying decisions, and consumer behavior after Covid 19 partially also has a significant effect on impulse buying decisions by consumers at Miniso Mall Ciputra Branch Jakarta, simultaneous test results, it can be concluded that simultaneously, namely the marketing mix (marketing mix), and consumer behavior after Covid 19 jointly have a significant effect on impulse buying decisions by consumers at Miniso Mall Ciputra Jakarta Branch, analysis results determination found that the role of the marketing mix (marketing mix) and consumer behavior after covid 19 contributed 51.3% to impulse buying decisions by consumers at Miniso Mall Ciputra Jakarta Branch and the remaining 48.7% was influenced by factors another factor that not careful writer, for example price, service, business competition, and quality of human resources.
Boosting Service Performance of Halal Restaurants: An Indonesian Experience Aripin Aripin; Ahmad Yani; Jayadi Jayadi
Share: Jurnal Ekonomi dan Keuangan Islam Vol 12, No 2 (2023)
Publisher : Faculty of Islamic Economics and Business, Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/share.v12i2.17544

Abstract

This research is primarily aimed at enhancing service performance in the halal restaurant industry. It specifically investigates the role of emotional intelligence as an independent variable, and organizational citizenship behavior as a variable that serves both mediating and moderating functions. The study was conducted among 260 employees of Padang restaurants in South Jakarta, employing a quantitative approach. Data was collected through questionnaires and subsequently analyzed using path analysis with SmartPLS-3. The research reveals that emotional intelligence significantly influences service performance and that this relationship is partially mediated and moderated by organizational citizenship behavior. The findings underscore the importance of emotional intelligence and organizational citizenship behavior in enhancing service quality. Furthermore, the results reinforce the theory of dynamic capabilities (DCs), suggesting that reconfiguring internal resources, such as employees, can enhance a company’s competitive advantage in a dynamic environment. The study also offers practical implications for restaurant owners, providing insights into formulating effective strategies to improve service quality.============================================================================================================ABSTRAK - Optimalisasi Kinerja Layanan Restoran Halal: Pengalaman Indonesia. Penelitian ini bertujuan untuk menguji variabel peningkatan kinerja layanan di industri restoran halal dengan fokus pada peran kecerdasan emosional sebagai variabel independen dan organizational citizenship behavior sebagai variabel mediator sekaligus moderator. Kajian ini menggunakan pendekatan kuantitatif dimana data-data dikumpulkan melalui sebaran kuesioner kepada 260 karyawan restoran Padang di Jakarta Selatan. Hasil analisis jalur dengan SmartPLS-3 menunjukkan bahwa kecerdasan emosional berdampak signifikan terhadap kinerja layanan dan organizational citizenship behavior yang kemudian mempengaruhi kinerja layanan. Organizational citizenship behavior terbukti tidak hanya memediasi hubungan antara kecerdasan emosional dan kinerja layanan tetapi juga dapat memoderasi hubungan keduanya. Temuan ini menunjukkan pola hubungan kecerdasan emosional dalam meningkatkan kinerja layanan melalui mediasi dan moderasi organizational citizenship behavior. Studi ini menggarisbawahi pentingnya komponen kecerdasan emosional dan organizational citizenship behavior dalam meningkatkan kualitas layanan pada industri restoran halal. Kajian ini berimplikasi dalam memperkuat teori kemampuan dinamis (DCs) dimana rekonfigurasi sumber daya internal, seperti karyawan, dapat meningkatkan keunggulan kompetitif dalam lingkungan yang dinamis. Hasil ini juga memberikan implikasi praktis bagi pemilik restoran dalam merumuskan strategi yang efektif dalam meningkatkan kualitas layanan.
The Role of Digital Marketing in Enhancing the Attractiveness of Tourism Destinations on New Year's Eve Muhammad Ade Kurnia Harahap; Hisnol Jamali; Ahmad Yani
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13233

Abstract

New Year's Eve is considered a global celebration and a significant attraction for tourists. In the continually evolving digital era, digital marketing has become a crucial instrument in promoting tourism destinations. The purpose of this research is to analyze the role of digital marketing in increasing the allure of tourism destinations on New Year's Eve. The study employed a comprehensive literature review utilizing qualitative analysis to gain a thorough understanding of the topic spanning from 2002 to 2023. The findings indicate that, in enhancing the appeal of tourism destinations on New Year's Eve, the role of digital marketing is paramount. Through creativity in content, leveraging VR and AR technologies, and facilitating online booking convenience, tourism destinations can capture the attention of tourists and ensure an unforgettable New Year's experience. Collaboration with digital influencers also proves to be an effective strategy in generating positive online buzz.
Competency Development Strategies for Employees in the Context of Community Empowerment Indra Krishernawan; Karnawi Kamar; Ahmad Yani; Agustian Zen; Ikhsan Amar Jusman
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 1 (2024): January 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i1.104

Abstract

In this era of globalization, social, economic, and technological dynamics continue to evolve rapidly. Community empowerment is becoming increasingly crucial for enhancing well-being and sustainability. In this context, the role of employees with relevant competencies becomes pivotal in supporting community empowerment efforts. Therefore, this research aims to analyze competency development strategies for employees within the context of community empowerment. The study employs a qualitative literature review method, drawing data from Google Scholar within the timeframe of 2006-2023. The study's findings indicate that competency development strategies for employees in the context of community empowerment constitute a holistic approach that plays an integral role in achieving sustainable development goals. From identifying competency needs to implementing individual development programs, these steps form a robust foundation for realizing positive changes within the community. By empowering employees through the enhancement of skills and knowledge, organizations not only strengthen their internal capacities but also make a significant contribution to community well-being.
Social-Economic Dynamics in the Fourth Industrial Revolution: Analysis of Its Influence on SMEs, Employment, and Poverty in the Context of Digital Society Rahmat Al Hidayat; Itot Bian Raharjo; Ahmad Yani
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 2 (2024): May 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i2.180

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of economies in many countries. The Fourth Industrial Revolution brings significant changes in how MSMEs operate, including in marketing, production, and interaction with customers. These changes can have positive or negative impacts depending on how well MSMEs adapt to new technologies. This study aims to analyze the influence of the Fourth Industrial Revolution on MSMEs, employment, and poverty in the context of a digital society, providing better insights for decision-makers in designing policies and strategies for a future economy that is sustainable and inclusive. This research uses a qualitative approach in literature review with a focus on the research contributions to community engagement. Data for the literature review were obtained through Google Scholar with a range of years from 2017 to 2024. The study results show that the Fourth Industrial Revolution has globally transformed businesses, employment, and poverty through digital technologies such as artificial intelligence, the Internet of Things, cloud computing, and robotics. Although it provides opportunities for MSMEs to thrive, challenges related to technology adoption remain. Investments in human resources, technology, and digital connectivity are crucial. Changes in workforce demands and economic inequalities underscore the need for investments in education, training, and flexible regulations.
THE IMPACT OF PSYCHOLOGICAL FACTORS IN DECISION-MAKING TO START AND DEVELOP ENTREPRENEURIAL INITIATIVES Ahmad Yani
Technopreneurship and Educational Development Review (TENDER) Vol 1 No 1 (2024): February 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v1i1.148

Abstract

There is a global increase in interest in entrepreneurship among individuals from diverse backgrounds. This phenomenon is fuelled by various factors, including economic, technological, and cultural changes. However, psychological factors also have a significant influence in shaping entrepreneurial intention and behaviour. This research aims to examine the impact of psychological factors in decision-making to start and develop entrepreneurial initiatives. The research method is a qualitative literature review that takes data from Google Scholar for the period 2006 to 2023. The study results show that the impact of psychological factors in decision-making to start and develop entrepreneurial initiatives is significant. Individual motivation, risk perception, tolerance for uncertainty, self-confidence, ability to manage stress, and social support are some of the key psychological factors that influence the entrepreneurial decision-making process. Understanding the complex interactions between these factors is key to developing a better understanding of entrepreneurial motivation and behaviour.
Co-Authors Agustian Zen Ajoe Kartika Mastaka Aripin Aripin Hisnol Jamali Ikhsan Amar Jusman Indra Krishernawan Itot Bian Raharjo Jayadi Jayadi Karnawi Kamar Kartikaningsih, Dewi Muhammad Ade Kurnia Harahap Ni Made Budiastuti Rahmat Al Hidayat Robby Simanjuntak Sumarsid Sumarsid Widia Sentia Wardani