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All Journal Jurnal Sendratasik Jurnal Manajemen Bisnis Dedikasi : Jurnal Ilmiah Sosial, Hukum, Budaya Jurnal Pilar Nusa Mandiri IJIS - Indonesian Journal On Information System Jurnal Medika Malahayati BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia PROSISKO : Jurnal Pengembangan Riset dan observasi Rekayasa Sistem Komputer PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Journal Of Computer Science And Technology Jurnal Pengabdian Masyarakat Bangsa Indonesian Journal of Aviation Science and Engineering
Wulan Dari, Wulan
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Journal : Jurnal Manajemen Bisnis

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Product Innovation Strategy and Dynamic Environment Against the Improvement of Company Performance at MSME in Kulon Progo Dari, Wulan; Isfianadewi, Dessy
Jurnal Manajemen Bisnis Vol 11, No 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11294

Abstract

This study aims to improve company performance at MSME by implementing product innovation strategies supported by dynamic environments. This research used a quantitative approach and the structural equation model (SEM) method. Data collection employed questionnaire methods, and data analysis was tested using AMOS. This study’s population was MSMEs registered at the Cooperatives and MSME Office in Kulon Progo Regency in 2019. Besides, the respondents sampled in this study were 200 MSMEs focusing on the culinary, handicraft, and fashion industry sectors. This study’s results proved that the dynamic environment positively and significantly influenced product innovation strategies. Then, product innovation positively and significantly affected firm performance. Furthermore, the dynamic environment had a positive and significant influence on firm performance. The product innovation strategy mediated the relationship between the dynamic environment and firm performance. This study contributes to the MSMEs’ owners being aware of the importance of improving company performance by continuously implementing product innovation strategies because consumers are smarter to choose and decide where and what products to consume as their needs and desires’ fulfillment. This product innovation strategy could mediate the influence of the dynamic environment and company performance.
Co-Authors afrisawati, Afrisawati Al Ghifari, Muhammad Arbiansyah, Muhammad Aryani, Zulmi Azhari, Azizah Azhari, Rachmi Zahirah Cahyani, Anita Dian Dessy Isfianadewi Dristyan, Febri Endang Pujiastuti Erfan, Erfan Fauziah, Desna Fitriani Fitriani Hidayati, Neli Julia, Nelly Malik, Marwati Abd. Marcelly L, Frizca Fellicita Mas’ud B. Meilani, Irwina Miranda, Nisrina Muhammad Fajri Mujahidah, Nurul Novendri, Trio Nurdin, Taufiqul Khaliq Nurhalimah Nurhalimah Nurlina Nurlina Ramadhan, Muhammad Rizki Saputro, Nebriyanto Wahyu Sasmita, Putri Sastika, Weni Silmar, Sarthicha Sri Satriyani Susi Susanti T, Marlina Utami, Ita Resti Widyaningsih, Dian Palupi Yos Sudarman Yulita, Sofia Rahma Yunus, Sri Atira