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All Journal The Eastasouth Management and Business West Science Interdisciplinary Studies West Science Social and Humanities Studies
Frans Sudirjo
Jurusan Manajemen, Fakultas Ekonomika dan Bisnis, Universitas 17 Agustus 1945 Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : The Eastasouth Management and Business

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A Bibliometric Review of Contributions from Various Countries and Their Impact on Marketing Strategies and Sales Practices Worldwide Frans Sudirjo; Ni Komang Mela Tri Utari; Zainal Abidin; Gatot Wijayanto; Arini Novandalina
The Eastasouth Management and Business Vol. 2 No. 01 (2023): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i01.139

Abstract

This bibliometric study provides a comprehensive analysis of global contributions to marketing strategies and sales practices. It maps the geographical distribution of research output, highlighting influential countries like the United States, the United Kingdom, China, India, and Australia. Emerging contributors from Asia and Latin America are fostering international collaborations. Citation networks demonstrate global research impact, while keyword analysis reveals enduring themes and emerging trends. Practical recommendations include emphasizing international collaboration, digital transformation, quality management, SME support, strategic planning, customer satisfaction, and attention to physical evidence in services marketing. This review advances understanding and guides stakeholders in navigating the evolving global landscape of marketing.
Co-Authors Alfa Santoso Budiwidjojo Putra Andi Sabirin Baso Andri Triyantoro Anggraini Syahputri Arini Novandalina Arnes Yuli Vandika Chevy Herli Sumerli Darmiono Darmiono Eva Yuniarti Utami Faridah Faridah Gatot Wijayanto Halek Mu'min Haqibul Mujib Ilham Akbar Bunyamin Josua Sahala Marjuki Marjuki Muhamad Ammar Muhtadi Ni Komang Mela Tri Utari Rival Pahrijal Sainul Hamid Tirta Yoga Wahyuni Sri Astutik Wendy Souisa Yusup Yusup Zahrotul Uyun Zainal Abidin