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All Journal The Eastasouth Management and Business West Science Interdisciplinary Studies West Science Social and Humanities Studies
Frans Sudirjo
Jurusan Manajemen, Fakultas Ekonomika dan Bisnis, Universitas 17 Agustus 1945 Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : West Science Social and Humanities Studies

 1 
Analyzing the Evolution of Sustainable Product Development Studies: A Bibliometric Review of Eco-friendly Innovation and Market Adoption Frans Sudirjo; Eva Yuniarti Utami; Anggraini Syahputri
West Science Social and Humanities Studies Vol. 2 No. 03 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i03.760

Abstract

In response to escalating environmental concerns, sustainable product development has emerged as a pivotal strategy across industries. This paper presents a bibliometric review of eco-friendly innovation and market adoption within the realm of sustainable product development. The analysis spans from 1992 to 2024, synthesizing findings from 980 scholarly publications. Key themes, influential contributors, and temporal trends are identified through citation analysis, co-citation analysis, and bibliographic coupling techniques. The results underscore the significant impact of research in this field, with notable contributions addressing bio-composites, green IT, consumer behavior, and corporate sustainability. Visualizations elucidate evolving research clusters, from foundational topics to emerging areas such as circular economy and eco-innovation. Future research directions include eco-friendly materials, green product innovation, circular economy integration, sustainable product design, and supply chain implementation. This study provides valuable insights for academia, industry, and policymakers to advance environmental sustainability and socio-economic development.
The Influence of Sustainable Marketing Innovation, Corporate Social Responsibility, and Consumer Preferences on Purchasing Decisions in Jakarta Frans Sudirjo; Ilham Akbar Bunyamin; Rival Pahrijal
West Science Social and Humanities Studies Vol. 2 No. 04 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i04.835

Abstract

This research investigates the impact of sustainable marketing innovation, corporate social responsibility (CSR), and consumer preferences on purchasing decisions among consumers in Jakarta, Indonesia. Through a quantitative approach, data were collected from 172 respondents and analyzed using structural equation modeling (SEM). The results indicate significant positive relationships between sustainable marketing innovation, CSR, consumer preferences, and purchasing decisions. Specifically, sustainable marketing innovation and CSR were found to positively influence consumer preferences and subsequently impact purchasing decisions. These findings underscore the importance of sustainability and social responsibility in shaping consumer behavior and highlight the need for businesses to align their marketing strategies with consumer values to drive positive purchasing behavior. The study contributes to the existing literature on sustainable consumption and provides practical insights for businesses operating in emerging markets like Jakarta.
The Influence of Influencer Collaboration, Augmented Reality Marketing, and Personalized Recommendations on Consumer Purchasing Decisions in the Beauty Industry in Indonesia Frans Sudirjo; Chevy Herli Sumerli A.; Wendy Souisa; Arnes Yuli Vandika
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.905

Abstract

This study investigates the influence of influencer collaboration, augmented reality marketing, and personalized recommendations on consumer purchasing decisions in the beauty industry in Indonesia. A quantitative analysis was conducted based on survey data collected from 170 Indonesian consumers. The findings reveal significant positive relationships between influencer collaboration, augmented reality marketing, personalized recommendations, and consumer purchasing decisions. Influencer collaboration, augmented reality marketing, and personalized recommendations emerged as critical drivers of consumer behavior, highlighting the importance of digital marketing strategies in shaping purchase intentions and driving sales in the competitive beauty market. These findings offer valuable insights for marketers and businesses seeking to optimize their marketing strategies and enhance consumer engagement in the Indonesian beauty industry.
Co-Authors Alfa Santoso Budiwidjojo Putra Andi Sabirin Baso Andri Triyantoro Anggraini Syahputri Arini Novandalina Arnes Yuli Vandika Chevy Herli Sumerli Darmiono Darmiono Eva Yuniarti Utami Faridah Faridah Gatot Wijayanto Halek Mu'min Haqibul Mujib Ilham Akbar Bunyamin Josua Sahala Marjuki Marjuki Muhamad Ammar Muhtadi Ni Komang Mela Tri Utari Rival Pahrijal Sainul Hamid Tirta Yoga Wahyuni Sri Astutik Wendy Souisa Yusup Yusup Zahrotul Uyun Zainal Abidin