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All Journal Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) JBTI : Jurnal Bisnis : Teori dan Implementasi Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Fokus Manajemen Bisnis InEJ: Indonesian Engagement Journal BISMA (Bisnis dan Manajemen)
Fatmawati, Indah
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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The Influence Of Hedonic Lifestyle, Shopping Addiction, Fashion Involvement On Global Brand Impulse Buying Wahyuningsih, Widowati; Fatmawati, Indah
208-7721
Publisher : Jurnal Bisnis Teori & Implementasi

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh gaya hidup hedonis, kecanduan berbelanja, keterlibatan fashion terhadap pembelian tidak terencana produk fashion global. Penelitian ini termasuk penelitian kuantitatif, Tipe desain penelitian ini adalah desain survey kausal Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling dengan menggunakan suatu pertimbangan tertentu (judgment sampling). Sampel pada penelitian ini adalah responden yang termasuk kategori gaya hidup hedonis, kecanduan berbelanja, keterlibatan fashion di wilayah DIY dan Jawa Tengah. Jumlah sampel pada penelitian ini adalah 115 responden. Metode Pengumpulan data dalam penelitian ini dengan menggunakan kuesioner. Uji validitas instrumen menggunakan korelasi product moment dan uji reliabilitas dengan menggunakan alpha cronbanch. Teknik analisis data dilakukan dengan analisis regresi berganda. Hasil penelitian menunjukkan bahwa: Gaya hidup hedonis berpengaruh positif dan signifikan terhadap pembelian tidak terencana, hal tersebut ditunjukkan dengan nilai signifikansi sebesar 0,000 (sig < 0,05) dan koefisien regresi mempunyai nilai positif yaitu sebesar 0,391. Kecanduan berbelanja berpengaruh positif dan signifikan terhadap pembelian tidak terencana, hal tersebut ditunjukkan dengan nilai signifikansi sebesar 0,000 (sig < 0,05) dan koefisien regresi mempunyai nilai positif yaitu sebesar 0,309. Keterlibatan fashion berpengaruh positif dan signifikan terhadap pembelian tidak terencana, hal tersebut ditunjukkan dengan nilai signifikansi sebesar 0,009 (sig < 0,05) dan koefisien regresi mempunyai nilai positif yaitu sebesar 0,193.
Pengaruh Keyakinan Religius, Peran Sertifikasi Halal, Paparan Informasi, Dan Alasan Kesehatan Terhadap Kesadaran Masyarakat Pada Produk Makanan Halal Pramintasari, Talisa Rahma; Fatmawati, Indah
Jurnal Manajemen Bisnis Vol 8, No 1: March 2017
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This study aims to analyze the Influence Of Religious Belief, Role Of Halal Certification, Information Exposure And Health Reason Of People’s Awareness On Halal Foods. The setting in this study measuring the level of awareness of halal food products in Yogyakarta. Objects of research in the area is Kotagede, while the subject is the individual Muslim in the area is. Kotagede chosen because it is the region's civilization is the Islamic Mataram Kingdom and Muhammadiyah also rapid growth, so that the majority of the population was Muslim. In this study, sample of 117 respondens were selected using technique non-probability sampling and purposive sampling manifold. Alanysis tool used in this study is the multiple linear regression. Based on the analysis that have been made results are the religious belief have a significant impact on the awareness of halal, role of halal certification has a significant influence on the awareness of halal.
Pengaruh Format Iklan Komparatif dan Non Komparatif Terhadap Respon Kognitif dan Niat Perilaku Bikorin, Bikorin; Fatmawati, Indah
Jurnal Manajemen Bisnis Vol 7, No 1: March 2016
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This research aimed to analyze the influence of comparative advertisement format and non comparative toward cognitive responses and behavioral intentions. In this research, the writer chooses the participants who used mobile cards XL Axiata (XL and Axis) in Special Region of Yogyakarta area. In analyzing the data, the writer uses the quantitative and experiment method conducted by survey. In this research, the writer uses questionnaire for collecting the data. The samples of this research are card mobile users of XL Axiata (XT and Axis) who live in Special Region of Yogyakarta area and fulfill criteria set by the researcher. The number of the samples in this research is 80 participants. The analysis tool in this research, the writer uses the analysis of independent sample t test, two ways anova dan simple regression.Some of the research findings are; there are difference influences between cognitive response of consumers who receive comparative advertising stimuli and noncomparative ads. Then there are average differences between the cognitive responses by stimuli comparative advertising/non-comparative and NFC low/high. The last, a cognitive response effects on consumer behavioral intentions.
The Influence of Heritage Image, Destination Image, and Experiential Quality on Behavioural Intentions of Foreign Tourists Junarta, Harbyanto; Nuryakin, Nuryakin; Fatmawati, Indah
JDM (Jurnal Dinamika Manajemen) Vol 12, No 1 (2021): March 2021 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i1.25626

Abstract

The research was conducted to examine heritage image models, destination images, and experiential quality in influencing tourists’ behavioral intentions in Kuta Mandalika beach, Lombok. Kuta Mandalika Lombok beach was the object of this research, while this study subjects were foreign tourists. The sampling was carried out by a purposive sampling technique. The number of samples in this study was 133 respondents. The data analysis used Structural Equation Modeling with AMOS as an analysis tool. The research results indicated a positive effect of heritage image toward the experiential quality, positive effect of destination image toward the experiential quality, and positive effect of experiential quality on revisit intentions. 
The Influence of Heritage Image, Destination Image, and Experiential Quality on Behavioural Intentions of Foreign Tourists Junarta, Harbyanto; Nuryakin, Nuryakin; Fatmawati, Indah
JDM (Jurnal Dinamika Manajemen) Vol 12, No 1 (2021): March 2021 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i1.25626

Abstract

This research examines heritage image model influence, destination image, experiential quality in influencing tourist behavioral intention in Mandalika Kuta beach Lombok. Mandalika Kuta beaches Lombok as the object, while the subject is foreign tourists.  This research used the Purposive sampling method and 133 respondents as the sample. The tool analysis is using Structural Equation modeling/AMOS. The heritage image and destination image give positive influences to the tourist’s experiential quality; the experiential quality gives positive impacts to the tourist’s revisit intentions. The limitation of this study is that the time to conduct this study is limited, only one month. In addition, the indicators used in this study are limited. This research has a significant practical contribution; Some objectives still focus on providing product-oriented marketing and management practices.
Understanding how customers shape purchase decisions in the e-commerce marketplace Fatmawati, Indah; Abiyyu Fathin, Abid; Jaroenwanit, Pensri
BISMA (Bisnis dan Manajemen) Vol. 15 No. 2 (2023)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v15n2.p229-254

Abstract

Consumer preferences for online purchases are increasing during the pandemic. This paper aims to understand how customers perceive their values regarding online shopping. Our study hypothesized that website design attractiveness, e-commerce marketplace reputation, and perceived ease of transaction are the predictors for customer-perceived value, influencing the online purchase decision. This study employs a survey with a total sample of 225 respondents of Indonesian marketplace consumers. Data is gathered through the distribution of Google-forms questionnaires and analyzed using the Structural Equation Modelling (SEM) method. The findings revealed a significant direct relationship between the website's design attractiveness, e-commerce marketplace reputation, and perceived ease of transaction with the customer's perceived value and between perceived value and the purchase decision. This study also found mediation effects of perceived value on the relationships between website design attractiveness and e-commerce marketplace reputation on online purchase decisions. Considering the importance of website design attractiveness, e-commerce marketplace reputation, perceived ease of transaction on customer-perceived value, and the role of customer-perceived value on online purchase decisions, this study recommends companies to strengthen their marketing strategies related to those three predictors of customer-perceived value. A good perceived value is expected to increase customers' online purchasing probability.    
PENYULUHAN HUKUM TENTANG BAHAYA PERKAWINAN ANAK BAGI ANAK ASUH DI LKSA AL-IKHLAS PONOROGO Mayasari, Lutfiana Dwi; Fatmawati, Indah
InEJ: Indonesian Engagement Journal Vol. 4 No. 1 (2023)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) IAIN Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/inej.v4i1.7657

Abstract

Penelitian ini menggunakan pendekatan Asset-Based Community Development (ABCD).  Indonesia saat ini menempati peringkat ke 7 dunia dan ke 2 ASEAN dengan angka perkawinan anak tertinggi. Hal ini tentunya berdampak terhadap angka Indeks Pembangunan Manusia (IPM) dan Indeks Kedalaman Kemiskinan.  Ponorogo adalah salah satu kota yang menyumbang angka perkawinan anak. Salah satu cara yang bisa dilakukan untuk menekan angka perkawinan anak adalah dengan melakukan penyuluhan hukum utamanya kepada anak usia sekolah. Akademisi IAIN Ponorogo dan IAIRM Ponorogo bekerjasama dengan LKSA Al-Ikhlas mengadakan penyuluhan hukum tentang bahaya perkawinan anak dalam berbagai perspektif. Penyuluhan yang disampaikan meliputi materi perkawinan anak perspektif hukum positif; perkawinan anak dalam perspektif maqashidu syariah; dan dampak perkawinan anak dari sesi psikologis. Dihadiri oleh 40 anak asuh di LKSA Al-Ikhlas, penyuluhan berjalan dengan lancar dan diakhiri dengan penyampaian komitmen bersama antara pendamping, anak asuh, dan seluruh peserta penyuluhan untuk menolak perkawinan anak serta tegas menolak jika ada pihak yang memaksa untuk menikahkan. 
Measuring the Effect of Islamic Service Quality, Customer Relationship Management, Customer Satisfaction, and Loyalty in Indonesian Islamic Banking Anjelisa, Anjelisa; Fatmawati, Indah; Nuryakin, Nuryakin
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 17, No 5 : Al Qalam (September 2023)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v17i5.2615

Abstract

Developing loyal consumers is the foundation for services to sustain a competitive edge, particularly in the banking industry. The purpose of this research is to examine the impact of Sharia-compliant service quality and customer relationship management on customer satisfaction and loyalty. Researchers have also looked into how customer satisfaction mediation might increase customer loyalty. The study employs a quantitative methodology and a survey method. Respondents are priority customers of Indonesian Islamic banks. The sample size was 252 people, who were selected using purposive sampling techniques. Structured equation modeling (SEM) with AMOS as an analysis tool is used in data analysis procedures. According to the findings of this study, the quality of Islamic services and customer relationship management has a positive impact on customer happiness and loyalty. According to the study, customer satisfaction is vital in mediating the relationship between Islamic service quality, customer relationship management, and customer loyalty. These findings highlight the significance of measuring Islamic service quality and customer relationship management in the context of Islamic banks. If the compliance dimension is used thoroughly in the operation of Islamic banking businesses, Islamic banking may gain a competitive advantage over traditional banking.
Mediating brand trust, brand attitude, and brand psychological ownership on celebrity endorsers to behavioural intention Safira, Elsi; Fatmawati, Indah; Nuryakin, Nuryakin
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.8591

Abstract

The marketing type that is found on social media today is celebrity endorsement. To encourage consumer behavioural intention, luxury brand companies take several strategies, including using celebrity endorsers to introduce their brand and to build brand trust, brand attitude, and brand psychological ownership. This study aims to examine the influence of celebrity endorsers on behavioural intention through the mediation of brand trust, attitude, and psychological ownership. A total of 250 samples were determined by purposive sampling. This research used a quantitative approach and structural equation modelling (SEM) AMOS as a data analysis technique. The result showed a mediating effect of brand trust, attitude, and psychological ownership on the relationship between celebrity endorsers and behavioural intention.
Co-Authors Abiyyu Fathin, Abid Anjelisa, Anjelisa Bikorin Jaroenwanit, Pensri Junarta, Harbyanto Lutfiana Dwi Mayasari, Lutfiana Dwi Nuryakin, Nuryakin Pramintasari, Talisa Rahma Pramintasari, Talisa Rahma Safira, Elsi Widowati Wahyuningsih