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All Journal Journal of Digital Business and Innovation Management
Nasya Dhea
Universitas Muhammadiyah Riau
Decision Sciences, Operations Research & Management Library & Information Science

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ONLINE CONSUMER BEHAVIOR DALAM KEPUTUSAN PEMBELIAN PADA APLIKASI E-COMMERCE Arina Himatul Husna; Johan Faladhin; Ulmi Marsya; Nasya Dhea
Journal of Digital Business and Innovation Management Vol 1 No 2: December 2022
Publisher : Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jdbim.v1i2.50501

Abstract

The digital era has brought about a shift in consumer behaviour. This study offers an explanation for the purchasing decisions made by online shoppers using the ZALORA e-commerce platform. Exposure served to employ descriptive qualitative data collection to technique, observation, interview, and documentation. As a consequence of this, both internal and external factors have something to do with the effectiveness of consumer spending and the convenience of access. The desire and lifestyle of a person is the next factor, followed by the contribution of social media and a trend, the quality of the service, and the activities of marketing on a platform.
Co-Authors Arina Himatul Husna Johan Faladhin Ulmi Marsya