Journal of Digital Business and Innovation Management
Vol 1 No 2: December 2022

ONLINE CONSUMER BEHAVIOR DALAM KEPUTUSAN PEMBELIAN PADA APLIKASI E-COMMERCE

Arina Himatul Husna (Universitas Muhammadiyah Riau)
Johan Faladhin (Universitas Muhammadiyah Riau)
Ulmi Marsya (Universitas Muhammadiyah Riau)
Nasya Dhea (Universitas Muhammadiyah Riau)

Article Info

Publish Date
26 Dec 2022

Abstract

The digital era has brought about a shift in consumer behaviour. This study offers an explanation for the purchasing decisions made by online shoppers using the ZALORA e-commerce platform. Exposure served to employ descriptive qualitative data collection to technique, observation, interview, and documentation. As a consequence of this, both internal and external factors have something to do with the effectiveness of consumer spending and the convenience of access. The desire and lifestyle of a person is the next factor, followed by the contribution of social media and a trend, the quality of the service, and the activities of marketing on a platform.

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Journal Info
Journal of Digital Business and Innovation Management
Website

Abbrev

jdbim

Publisher

Universitas Negeri Surabaya

Subject

Decision Sciences, Operations Research & Management Library & Information Science

Description

Journal of Digital Business and Innovation Management (JDBIM) is a new, Open Access journal from Universitas Negeri Surabaya that aims to publish original research articles, reviews, and reports on the digitalization of business and management, how digital technologies can innovate the business, and ...