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All Journal Konstruktivisme: Jurnal Pendidikan & Pembelajaran Jurnal Ilmiah Lingua Idea Jurnal SOLMA Al-Hayat: Journal of Islamic Education Journal on Education JARES (Journal of Academic Research and Sciences) jurnal ilmiah hospitality Journal of English Development International Journal of Islamic Business and Management Review JISOS: Jurnal ilmu sosial Jurnal Pengabdian Mandiri JOSAR (Journal of Students Academic Research)
Supriyono Supriyono
Universitas Islam Balitar
Arts Humanities Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : International Journal of Islamic Business and Management Review

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The Influence of Service Quality and Social Media Marketing on Consumer Satisfaction Nik Haryanti; Dewi Fitrotus Sa'diyah; Winarto Winarto; Supriyono Supriyono
International Journal of Islamic Business and Management Review Vol. 2 No. 2 (2022): December 2022
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v2i2.375

Abstract

The purpose of this study was to determine the effect of service quality and social media marketing on customer satisfaction at PT Putra Rinjani Blitar. The sample in this research is 100 consumer employees.With the sampling technique using purposive sampling, namely the technique of determining the sample with certain considerations. Data analysis using multiple regression test. The results of his research show thatthere is an influence of service quality on customer satisfaction, there is an influence of social media marketing on customer satisfaction and there is an influence of service quality and social media marketing on customer satisfaction.
Co-Authors Adin Fauzi Al Ikhlas Bahrul Ulum Devita Sulistiana Dewi Fitrotus Sa'diyah Hesti Puspita Sari Intan Maulida Rizikiya Karsim Karsim Loria Wahyuni M. Abd. Rouf M. Abd. Rouf Malahayati, Eva Nurul Mar’atus Sholihah Muhammad Ihsan Dacholfany Nik Haryanti Nita Susanti Sari, Hesty Puspita Suyitno Suyitno Trisna Rukhmana Winarto Winarto Wiwin Dwi Santika Yudhi Irawan