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Journal : Jurnal Ilmiah Ekonomi dan Manajemen

KEUNGGULAN BERSAING : MANAJEMEN STRATEGI SUMBER DAYA MANUSIA Dina Sarah Syahreza; Alfyyah Zahira Hakim; Nadhira Zahra Siregar; Devi Yulia; Ahmad Hafiz Nasution
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2023): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i4.314

Abstract

One of the important aspects of an organization or company is its human resources. Human Resources (HR) are every individual who uses their abilities to work or contribute to an organization or company. A good relationship between workforce (HR) and the company can make the company better, so human resource management (HRM) is needed to be the link between them. This research aims to examine in more depth the role, function and competitive advantage of strategic human resource management (HRM). The type of research carried out is descriptive research using library research data collection techniques. The research results showed that the role of HRM generally includes the role of HRM, including recruiting and placing employees according to job descriptions, developing employee performance, promoting and offering HR requests, monitoring the implementation of labor legislation within the company, and arranging transfers, retirement, dismissal and severance pay. The function of HRM consists of: (1) managerial function, including planning, organizing, directing and controlling (2) operational function, including procurement, development, compensation, integration, maintenance, discipline and termination Competitive advantage of human resource strategic management (HRM ) can be done by being selective in recruitment, providing salaries or wages that are in accordance with employee competence and potential, paying incentives such as guarantees, recognition and fairness as well as providing training and development that is beneficial to the workforce.
MANAJEMEN STRATEGI KEUNGGULAN BERSAING PERUSAHAAN Dina Sarah Syahreza; Dimas Rifai; M Rizky Fernanda; Aisyah Fatma Neliza; Rifka Anisa; Mega Sagak Rotua Lumban Tobing
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2023): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i4.315

Abstract

This research aims to see how strategic management in the competitive advantage of a company. The method used is a qualitative-literature study approach, where data is collected from various sources such as books, journals, and pre-existing research. The results of this study show that success in implementing competitive advantage strategy management depends on the company's ability to select and focus on key elements such as innovation, cost efficiency, product or service quality, customer service, and adaptation to market changes. The importance of continuous performance monitoring and rapid response to market dynamics cannot be ignored. Companies that are able to adapt to change can maintain their competitive advantage. Employee engagement, leader commitment, and building a strong brand image are also decisive factors in creating a successful business environment. In the era of globalization and increasingly fierce competition, companies need to build and maintain their competitive advantage to stay relevant and win the hearts of customers.