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All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi STREAMING Business Journal
Mariah
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Social Media Marketing, Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Sate Taichan Goreng Safira Sania; Mariah
STREAMING Vol. 1 No. 1 (2022): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

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Abstract

This study aims to determine how much influence the social media marketing, service quality, and location on purchasing decisions on Sate Taichan Goreng. This study uses a nonprobability sampling technique. The results of 132 respondents who processed using the SPSS Statistics 13 program showed that social media marketing variables influence purchasing decisions with a calculated T value> T table = 4.242> 1.978. Service quality variable influences the purchase decision with the calculated T value> T table = 2.710> 1.978. Location variable influences the purchase decision with a calculated T value> T table = 4.316> 1.978. Variables of social media marketing, service quality, and location simultaneously influence purchasing decisions with a calculated F value> F table = 4.695> 2.675. This explains that Ho is rejected and Ha is accepted, which means that social media marketing, service quality, and location variables affect purchasing decisions partially or simultaneously.
Pengaruh Harga, Promosi Penjualan dan Store Atmosphere Terhadap Kepuasan Konsumen pada Starbucks Coffee Mall Of Indonesia Saphira Tuffahati; Mariah
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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This study aims to determine the effect of prices, sales promotion and store atmosphere on consumer satisfaction at Starbucks Coffee Mall of Indonesia in May 2019. The research was proven by a series of quantitative methods using the SPSS application. There are 100 respondents selected data based on the experience of consumers who have made a purchase transaction at least twice. The results show prices, sales promotions and store atmosphere affect consumer satisfaction. The accepted hypothesis was decided based on t value analysis. So based on the research findings, Starbucks Coffee Mall of Indonesia must increase the comfort of consumers and provide prices in accordance with the quality in order to create satisfaction for consumers.
Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Bus Metrotrans PT.Transjakarta Rute Pulogadung–Pondok Gede. Satolop Kevin; Mariah
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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The purpose of this research is to explain the influence of the Price and service quality towards costumer satisfaction on Metrotrans Bus of PT Transjakarta Pulogadung – Pondok gede Route in partial and simultaneous. This research use quantitative approach. The amount of samples taken are 100 people using purposive sampling technique. The measurement used in the form of a questionnaire distributed through google form and data analyzed by SPSS. The analysis used is validity test, reliability test, classic assumption test, and hypothesis test. The result of the research found that: according to the partial result on price have not influence to costumer satisfaction , according to the partial result on service quality have influence to costumer satisfaction , and according to the simultaneous test result on price and service quality have together influence on costumer satisfaction.
Pengaruh Kualitas Produk Harga dan Variasi Produk Terhadap Kepuasan Pelanggan Konveksi Bunda Collection Tegar Kurniawan; Mariah
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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This study aims find out how much attracting consumers to buy the products offered,is necessary to have high quality product quality, competitive price perceptions, and diverse product variations, provide satisfaction consumers. This research quantitative approach using the SPSS Static 25 program with a sample of 100 respondents who live in Jabodetabek who have purchased Bunda Collection clothing using non-probability sampling and purposive techniques. The results of this study t test shows that product quality an effect customer satisfaction with significance value of 0.000 < 0.5 and a t value of 10.923 > 1.984 that product quality is very important Mother Collection, price variable 4.075 > 1.984 effect and product variation variable 118.004 > 1.984 has significant effect . The benefit of this research for Bunda Collection is as input evaluation material in order to maintain and improve product quality, price, and product variations in order to excel from other competitors
Pengaruh Social Media Marketing, Harga dan Kepercayaan Merek Terhadap Keputusan Pembelian (Studi Kasus pada TSB.Encore) Jessy Rucci; Mariah
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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The purpose of this research is to find out whether there is an influence of interaction design, customer review and promotion on the assessment of online credibility on tokopedia application. This study used validity tests, reliability tests, multiple linear regression tests, and hypothesis tests both partial and simultaneous with the help of spss version 20 programs. The sample was taken by 185 respondents. The research uses quantitative approach with purposive sampling technique method. Data collection is done by disseminating questionnaires using the Likert scale to measure each statement. The results showed that there is a positive and significant influence between interaction design, customer review and promotion on online credibility assessment on Tokopedia application.
Pengaruh Brand Image dan Kualitas Pelayanan Terhadap Kepuasan Konsumen ZARA di Jakarta Maudy Cesar Novrilya; Mariah
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

The purpose of this study was to determine the effect of brand image and service quality on ZARA's consumer satisfaction in Jakarta. This study uses a quantitative method which is processed using SPSS 25 through a questionnaire distributed to 100 respondents using a purposive sampling method. The test results show that partially there is an influence of brand image and service quality on customer satisfaction. Simultaneously the influence of brand image and service quality on consumer satisfaction. This research was conducted to provide an understanding for ZARA in Jakarta to pay attention to brand image, service quality, and customer satisfaction.
Pengaruh Viral Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Makanan Kekinian Sang Pisang Sri Wahyuni; Mariah
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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This study aims to determine the effect of Viral Marketing and product quality on purchasing decisions for contemporary food Sang Pisang. This research is a quantitative research, researchers obtain quantitative data using Google Forms for that is by distributing questionnaires directly to respondents. The Processing Data Used the SPSS Statistics 25 program with a total sample of 162 respondents who live in JABODETABEK with the provision that the respondents had bought Sang Pisang products because the researchers used non-probability sampling and purpose sampling techniques. The results of this study indicate that Viral Marketing and product quality can influence purchasing decisions.
Pengaruh Social Media Influencer dan Brand Awareness Terhadap Keputusan Pembelian Reddog Summarecon Mall Bekasi Ainaya Ulfa; Mariah
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

The purpose of this research is to know and analyze the effect of social media influencers and brand awareness on purchasing decisions of Reddog Summarecon Mall Bekasi. This study discusses the dimensions in the research variabels that are examined to determine the effect between variabels and objects. This study used quantitative methods through questionnaire survey distributed to 125 respondents who were processed using spss version 26 with nonprobability sampling method. hypotheses (t-test) results, social media influencer has significant effect on purchasing decisions. Brand Awareness has significant effect on purchasing decisions.
Pengaruh Variasi Produk, Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Hop Hop Bubble Drink (Studi Kasus Mal Kota Kasablanka, Jakarta) Fani Fadilah; Mariah
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

This study aims to see the effect of product influence, product quality and service quality on customer satisfaction of Hop Hop bubble drink in Casablanca City. There are three independent variables in this study, namely product variation, product quality and service quality, and one customer satisfaction variable. Researchers used quantitative methods and the sample used in this study was 130 respondents who had purchased the Hop bubble drink Mal Kota Kasablanka, Jakarta. The technique used in this research is purposive sampling which is part of the non-probability sampling. Data were analyzed by SPSS 22.0, with the results showing that the research variables that affect customer satisfaction of Hop Hop bubble drinks, product quality that affect customer satisfaction of Hop Hop bubble drinks, service quality that affect customer satisfaction of Hop Hop bubble drinks and product variations, quality product quality and service quality have a joint effect on customer satisfaction of Hop Hop bubble drink.
Co-Authors Ainaya Ulfa Fani Fadilah Jessy Rucci Maudy Cesar Novrilya Safira Sania Saphira Tuffahati Satolop Kevin Sri Wahyuni Tegar Kurniawan