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All Journal Journal of Governance and Public Policy Journal of Government and Civil Society Otoritas : Jurnal Ilmu Pemerintahan Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Journal of Community Empowerment
Kurniawan, Cahyadi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Otoritas : Jurnal Ilmu Pemerintahan

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Navigating digital tourism governance: a case study of branding strategies in the Mandalika special economic zones Zitri, Ilham; Rifaid, Rifaid; Lestanata, Yudhi; Kurniawan, Cahyadi
Otoritas : Jurnal Ilmu Pemerintahan Vol 14, No 1 (2024): (April 2024)
Publisher : Department of Government Studies Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/ojip.v14i1.12423

Abstract

The purpose of this research is to analyze how digital Tourism on Branding the Mandalika Special Region in West Nusa Tenggara; this investigation uses a descriptive methodology combined with a qualitative approach, as well as previously published literature and online news sources as well as secondary data obtained from related agencies. Most importantly, take advantage of the Nvivo 12 plus program to analyze the data results. The findings of this study indicate that the use of information and communication technology to promote Special Economic Zones through digital tourism, utilizing platforms such as websites, YouTube, Facebook, TikTok, Instagram, and the West Nusa Tenggara Tourism Office website, is a viable strategy for increasing tourism. Indonesian tourism industry. ITDC and National Council of Special Economic Zones websites. Government Regulation Number 52 of 2014 identifies two main focus topics, namely tourism areas and special economic areas, and prioritizes several initiatives. Development management in accordance with statutory regulations. PP Number 40 of 2021 discusses three important things: human resources and infrastructure, two facilities, and SEZ convenience for three commercial organizations. The finding of human resources and infrastructure is considered to be the main driver for branding the Mandalika Special Economic Zone in this policy.
Co-Authors Abdul Wahab Auzandika, Irgi Daaris, Yuli Yanti Elyta Elyta Ibrahim Ali Ilham Zitri Indra Ningsih, Nurul Hidayati Jailani, Muhammad Aprian Mardiyah Hayati MUHAMMAD ALI Rifaid, Rifaid Setiawan, Rendi Eko Budi Silmi, Hayatus Siti Hasanah Smith, Muhammad Rizki Syafril Syafril Theresia Octastefani Titik Wahyuningsih Yohanes, Yulius Yudhi Lestanata, Yudhi Zitri, Ilham Zulkarnaen Zulkarnaen