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All Journal RETORIKA: Jurnal Ilmu Bahasa eScience Humanity Journal
Fitria, Arie
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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The Impact of Social Media Communication on Youth Identity Formation: A Cross-Cultural Analysis Nugraha, Aat Ruchiat; Sjoraida, Diah Fatma; Rembe, Elismayanti; Guna, Bucky Wibawa Karya; Sani, Asrul; Suhardi, Suhardi; Fitria, Arie
eScience Humanity Journal Vol 4 No 2 (2024): eScience Humanity Journal Volume 4 Number 2 May 2024
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v4i2.177

Abstract

This study aims to analyze the impact of social media communication on the formation of adolescent identity from a cross-cultural perspective. Using cross-cultural analysis methods, this study investigates how adolescents from different countries and cultures interact with social media and how those interactions affect the formation of their identities. The results of the study show that social media plays an important role as an important space for adolescents to uncover, express, and negotiate their cultural identity. Social media platforms provide access to a wide range of cultural expressions, allowing for the blending and transformation of traditional and modern cultural elements. However, research also shows that the influence of social media can lead to cultural homogenization and the potential loss of unique local cultural identities. In addition, the study also found that social media use can influence teens by offering a sense of community and membership, as well as facilitating connections with like-minded friends globally.
The Role of Hyperbolic Figures in Influencing Consumers on Social Media: A Stylistic Study on Shampoo Advertisements Zainal, Anna Gustina; Besar , Ibrahim; Fitria, Arie; Rezeki, Fri; Pratama, Prayoga Adi
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 3 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55637/jr.10.3.10381.729-742

Abstract

Online media is one of the communication tools used by producers to convey messages to consumers in advertisements. This study examines the impact of using hyperbolic language style on consumer behavior in shampoo advertisements on social media through a stylistic analysis. Hyperbolic language is a type of language style that involves exaggerated statements or claims, often used in advertising to create memorable and persuasive messages. The aim of this research is to explore how this language style influences consumer perception, engagement, and ultimately, purchase decisions. By analyzing Clear and Pantene shampoo advertisements in online media, this study identifies frequently used hyperbolic techniques and evaluates their effectiveness in capturing attention and enhancing consumer engagement. This research is a descriptive qualitative study. The data in this research consists of sentences and signs, while the data sources are Clear and Pantene shampoo advertisements in online media. The method used to collect the data is the observation method without direct involvement. The researcher collects and observes Clear and Pantene shampoo advertisements in online media. The collected data is then reduced, classified, verified, and tabulated based on its type. Subsequently, the researcher conducts data analysis based on stylistic theory. Additionally, the researcher interprets the data and draws conclusions. The results of the study show that hyperbole significantly enhances the emotional appeal of advertisements, leading to higher consumer interest and interaction. Moreover, hyperbole is used to highlight the advantages of Clear and Pantene shampoo products without disparaging or belittling other shampoo products. This study underscores the importance of stylistic elements in advertising and provides insights into how marketers can strategically use hyperbolic language to optimize their social media campaigns.
Co-Authors Aat Ruchiat Nugraha Anna Gustina Zainal Asrul Sani Besar , Ibrahim Diah Fatma Sjoraida Guna, Bucky Wibawa Karya Pratama, Prayoga Adi Rembe, Elismayanti Rezeki, Fri Suhardi Suhardi