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All Journal Journal of Business and Behavioural Entrepreneurship PRoMEDIA Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Yumary: Jurnal Pengabdian kepada Masyarakat Berdikari : Jurnal Pengabdian kepada Masyarakat KAMI MENGABDI Jurnal Pemberdayaan Nusantara Midang
Kamaruddin, Muhammad Junaid
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Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : PRoMEDIA

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Pengaruh Kemudahan Informasi Dan Social Media Marketing Terhadap Keputusan Pembelian Online Di Lazada Dengan Kepuasan Pelanggan Sebagai Pemoderasi Yanis, Fauziah; Kamaruddin, Muhammad Junaid; Sanusi, Yasril Fadlitama
PRoMEDIA Vol 9, No 1 (2023): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v9i1.6838

Abstract

This study aims to test and analyze the influence of ease of information and social media marketing on purchasing decisions and put customer satisfaction as moderation. The sample in this study was 152 respondents, who were people and students at various universities. The scope of the number of respondents is based on the approach used by Hair. Data collection techniques use simple random sampling by spreading research questionnaires in the form of google from then spread to social media. The data processing method in this study used Smart PLS (Partial Least Square) software which was used to test hypotheses. The results showed that the ease of information has proven to have a positive and significant effect on purchasing decisions, customer satisfaction has proven to have a positive and significant effect on purchasing decisions social media marketing has proven to have a positive and significant influence on purchasing decisions, customer satisfaction has proven to have a significant effect and can moderate the influence of ease of information on purchasing decisions, and customer satisfaction has proven to have a significant effect and can moderate the influence of social media marketing on purchasing decisions. recommend to the public and students if you want to increase customer satisfaction, it is recommended to be able to further improve social media marketing and ease of information, Because some respondents to this study stated that in increasing purchasing decisions, people and students must be able to maintain the ease of information and social media marketing properly in order to improve purchasing decisions. Students are also expected to maintain the ease of good information, so that the public and students can improve purchasing decisionsKeywords:  Ease of Information, Social Media Marketing, Purchasing Decisions, Customer Satisfaction 
PERANAN AKUN INSTAGRAM @NSHMOUNTAINGOLD SEBAGAI MEDIA INFORMASI CLUB BASKET NSH MOUNTAIN GOLD fauziah, Fauziah; Mantiri, Randi; Kamaruddin, Muhammad Junaid
PRoMEDIA Vol 10, No 1 (2024): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v10i1.7455

Abstract

Social media is another form of communication which aim to promulgate informations and to communicate with many people. Social media can be used to help it users to provide informations and make better interaction with other users. Instagram is one of the example of social media platform that is rapidly grow among other platforms and currently Instagram has a high level of popularity. In the world of sports, social media is mostly used as media to give informations. This research aims to find out the role of the Instagram account of NSH Mountain Gold basketball club as a media for basketball club information. This research uses qualitative method and also use an interactive analysis model, which follows the process of data collection, data reduction, data presentation and drawing conclusions. Based on research that has been carried out using the uses and gratification theory by researchers regarding "The Role of the @nshmountaingold Instagram Account as Information Media for the NSH Mountain Gold Basketball Club" the researcher can come to the conclusion that the role of @nshmountaingold Instagram account is as a media to share information of NSH Moutain Gold Basketball Club and can fulfill cognitive, affective, personal integration and social integration needs. In other hand, the need to release tension is not a need for followers of the Instagram account @nshmountaingold.Keywords: Role, Instagram, Media Information
Co-Authors Aghisna, Rana Ametha, Sisin Nastasya Anggoro, Hendi Tri Ari Soeti Yani Ariandi, Ariandi Arwanto, Arwanto Aulia, Putri Bayustin, Marisa Carissa, Monica Darmawan, Seno Eka Derius Ardian, Kristian Diansyah, Diansyah Djohansah, Violetta elliyana, ela Farhah, Nabila Fitri Assy Fauzi, Yoga Fauziah Fauziah Jundi, Musthofa Laila, Siti Nur Lukiyana, Lukiyana Mantiri, Randi Mauliddya, Annisa Muliadi, Jemie Nabilah, Mei Syara Parisa, Rika Permatasari, Sheila Silvia Prasetyo, Sisman Rafael, Rafael Ramadhan, Alief Rizal Sanusi, Yasril Fadlitama Septiyani, Anisah Tono, Marvin Tris Yanis, Fauziah