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All Journal Jurnal Akuntansi dan Ekonomi Bisnis Jurnal Sains dan Teknologi Jurnal Riset Rumpun Ilmu Kesehatan (JURRIKES) Jurnal Ilmu Kesehatan dan Gizi
Mene Paradilla
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Dentistry Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Veterinary

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Journal : Jurnal Sains dan Teknologi

 1 
Pengaruh Marketing Mix dan Patient Experience Melalui Kepuasan Terhadap Loyalitas Pasien Umum di Instalasi Rawat Inap Rumah Sakit Stella Maris Makassar Tahun 2022 Mene Paradilla; Nur Miftahul Janna
INSOLOGI: Jurnal Sains dan Teknologi Vol. 2 No. 4 (2023): Agustus 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v2i4.2503

Abstract

In maintaining patient loyalty, one of the marketing strategies that can be done is Marketing Mix. The marketing mix is ​​a set of marketing tools used to achieve marketing objectives in the target market. The elements are interrelated, blended and used appropriately so that the company can achieve effective marketing goals and satisfy consumer needs. the marketing mix can improve the perceived quality of the patient's condition of a service. If the patient's perception of the services provided by the hospital is good, then the patient's experience (patient experience) towards the hospital will be positive where consumer expectations will be their previous purchase experience. This condition can increase patient satisfaction, which continues in the formation of patient loyalty. This study aims to analyze the influence of the marketing mix and patient experience based on general patient loyalty in the inpatient installation of Stella Maris Hospital Makassar. This type of research is a quantitative study using an observational study with a cross sectional study design. The sample in this study was 358 general patients at the Stella Maris Hospital Makassar. The results showed that the marketing mix, patient experience through satisfaction had a significant effect on patient loyalty at Stella Maris Hospital Makassar.
Analisis Pengaruh Customer Perceived Value terhadap Kepuasan Pasien Umum pada Instalasi Rawat Inap Rumah Sakit Umum Daerah Kota Makassar Mene Paradilla; Nurfitriani, Nurfitriani; Nurul Hidayah Nur; Andi Niartiningsih
INSOLOGI: Jurnal Sains dan Teknologi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v3i1.3190

Abstract

Customer satisfaction is a determinant of long-term success and survival in the health care industry and has attracted the attention of service providers in today's competitive conditions. Patient satisfaction refers to the extent to which a patient's expectations, goals, and preferences are met by a healthcare provider. This research aims to analyze the influence of customer perceived value on general patient satisfaction at the Inpatient Installation of the Makassar City Regional General Hospital. The type of research carried out was quantitative research using an observational study with a cross sectional study design, with a sample of 400 inpatients at the Makassar City Regional General Hospital. The results of the research show that patient satisfaction at the Makassar City Regional General Hospital is 47.5% with the most influential dimension on patient satisfaction from the customer perceived value variable, namely emotional value with a sig value of 0.001. The conclusion is that customer perceived value is 0.001<0.05 with a value of 43.6% which has a significant effect on patient satisfaction at the Makassar City Regional General Hospital.
Co-Authors Andi Niartiningsih Muhammad Takwa Munsir, Noviani Nur Miftahul Janna Nurfitriani Nurfitriani Nurfitriani Nurfitriani Nurfitriani, Nurfitriani Nurul Hidayah Nur