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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) BISNIS: Jurnal Bisnis dan Manajemen Islam Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Jurnal Ilmiah Ekonomi Islam MADANIA: JURNAL KAJIAN KEISLAMAN Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman International Journal of Economics, Business and Accounting Research (IJEBAR) Asy Syar'iyyah: Jurnal Ilmu Syari'ah dan Perbankan Islam Finansha: Journal of Sharia Financial Management JURNAL ILMIAH GLOBAL EDUCATION Share: Jurnal Ekonomi dan Keuangan Islam Al-Buhuts (e-journal) Jurnal Ilmiah Global Education
Ajuna, Luqmanul Hakiem
IAIN Sultan Amai Gorontalo
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Ilmiah Ekonomi Islam

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The Effect of Marketing Mix Towards Decision of Muslim Consumers in Travelug Luqmanul Hakiem Ajuna
Jurnal Ilmiah Ekonomi Islam Vol 6, No 2 (2020): JIEI, Vol.06, No. 02 Juli 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (689.831 KB) | DOI: 10.29040/jiei.v6i2.1082

Abstract

This research aims to find out to what extent and how the influences of marketing mix toward decision of Muslim consumers in using Travelug travel agency service. Based on data analysis using double linear regression from 92 respondents with accidental random sampling, it is found that marketing mix affects Muslim consumers in using Travelug service as much as 26,1%, while other 73.9% is affected by variables out of this research.
Co-Authors A. Mokoagow Abdul Latif Abdul Latif Alfitra Paputungan Ansar Sahabi Aris Setiawan Karim Dukalang, Hendra Moh. Akbar Ibrahim Muhamad Ichksanul Muhammad Amri Muhammad Amri Muhammad Ardi Muhammad Nur Nurain Kude Rahmat Labatjo Riya Andriyani Ahmad Roni Mohamad Silvana Masita Lestari Spandi Rauf Sri Dewi Yusuf Sri Dewi Yusuf Syawaluddin Syawaluddin Tenti Dehi Vany Rolliyta Ansir