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All Journal Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Jurnal Riset Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Samudra Ekonomi dan Bisnis Nusantara Science and Technology Proceedings International Journal of Multidisciplinary Research and Literature (IJOMRAL) Formosa Journal of Applied Sciences (FJAS) Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat BERBAKTI: Jurnal Pengabdian Kepada Masyarakat
Mandasari, Virginia
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Journal : Formosa Journal of Applied Sciences (FJAS)

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The Role of Shopee Live Discounts: Case Study of Online Seller of Kemaiu Shampoo in Driving Transactions Dwiyanti, Novita Putri; Mandasari, Virginia
Formosa Journal of Applied Sciences Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i1.7580

Abstract

This research analyzes the role of discounts on the Shopee Live platform with a case study of online shampoo seller Kemaiu. Shopee Live, as an innovative feature of Shopee, allows direct interaction between sellers and potential consumers through live video broadcasts. Discounts are the main focus as a strategy to increase transactions. Using qualitative descriptive methods, this research involved interviews with Kemaiu owners and observations during live streaming on Shopee. The research results show that discounts, such as regular price cuts and vouchers, have a significant role in encouraging potential consumers' buying interest. Shopee Live has proven effective in increasing interactions and transactions. Even though competition is considered low, the existence of the TikTok Shop platform is considered a factor that can influence sales.
Co-Authors Amalia, Holisatul Amanda, Astri Anggraeni, Eka Sulistya Anisa Fitria Utami Argawandani, Fiorentina Amanda Deti, Regina Dwiyanti, Novita Putri Fadhlilhaq, Tsaqif Fernanda, Meylaffena Kirana, Nanda Wahyu Indah Maghfiroh, Mutiara Lailatul Majid, Alfi Aulia Mawardi, Alfiandi Imam Maylaffazyza, Jessica Mentari Clara Dewanti, Mentari Clara Nanik Hariyana Naufal, Ilham Nisa, Fauzatul Laily Nurjanti Takarini Nurkholish Majid Pudjoprastyono, Hery Purba, Ruth Agita Roidha, Masrifatul Romadhona, Mahimma Rosyanti, Daisy Marthina Safitri, Dian Ayu Wardana, Adji Setya Widyah Perdana Putra, Aga Wiwik Handayani Yafi Maulana, Bintang