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All Journal Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Management, Business, and Social Science West Science Interdisciplinary Studies
Fitria, Putri Maulida
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Crisis And Communication Management at Denny's Senayan City SWOT Analysis Awaloedin, Dipa Teruna; Pradini, Gagih; Fitria, Putri Maulida; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.377

Abstract

This article discusses the role of Jakarta's restaurants in economic growth, focusing on job creation and culinary contributions. It explores crisis management, emphasising the importance of communication strategies for unexpected challenges. The SWOT analysis guides managers in aligning strengths with opportunities. Crisis communication involves organisational learning, ethical practices, prospective vision, and effective rhetoric. Management responsibilities in crises include risk assessment, plan development, transparent communication, media coordination, recovery, evaluation, and online information management.
Peran Ekowisata dalam Pemulihan Ekosistem Pesisir Kali Ciliwung Pradini, Gagih; Fitria, Putri Maulida; Kusumaningrum, Anisa Putri; Ardani, Putri Aulia; Kausar, Devi Roza Krisnandhi
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 20 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10037159

Abstract

The Ciliwung river area, which crosses the capital city of DKI Jakarta, has become an ecotourism and educational area in line with the improvement in water quality. This area has experienced various problems including coastal erosion, environmental damage, flooding, and poverty. In this case, it is necessary to work together between the government, the private sector, and the community to achieve a successful and sustainable recovery for the Ciliwung river coast. With the opening of ecotourism and educational tourism on the Ciliwung River, the general public to students can travel while learning the ins and outs, history and efforts to preserve the 120-kilometer river.
7P Marketing Mix Strategy at Batoe 54 Swimming Pool, Jakarta Fitria, Putri Maulida; Nugraha, Rizki Nurul; Bule, Yohana Gaius
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.809

Abstract

The study was conducted at Batoe 54 Swimming Pool located in Jl.HM Nalim Jagakarsa, South Jakarta. The formulation of this research problem is what is the tourist attraction in the Batoe 54 swimming pool, how to implement the 7P marketing mix strategy in the Batoe 54 Swimming Pool, and why a marketing mix strategy is needed in these destinations. The purpose of the study was to find out the tourist attraction offered by the Batoe 54 swimming pool, find out more about the 7P marketing mix strategy implemented by the Batoe 54 swimming pool, and provide insight into how artificial tourist destinations can increase their competitiveness in an increasingly competitive tourism market. Data collection was carried out by direct observation and interviews with destination managers and several visitors. The research method uses qualitative, with a qualitative descriptive approach. The results showed that Batoe 54 Swimming Pool is suitable for lower middle class visitors because the prices offered are cheap, the facilities provided are complete, employee service is good, and the location is strategic. Batoe 54 Swimming Pool has shortcomings such as moss in the pool, lack of promotion, and some facilities are still not suitable for use. Strategies to overcome these shortcomings are improving product quality, adjusting prices more competitively, more effective promotions, paying attention to customer service aspects, and the physical environment so that the visitor experience becomes better.
Implementation of 3A in the Development of Kid's Forest Rides in Ragunan Fitria, Putri Maulida; Nugraha, Rizki Nurul; Putra, Suadi Sapta
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.812

Abstract

This study aims to analyze the implementation of 3A (Attraction, Accessibility, Amenities) on the Kid's Forest vehicle in Ragunan. The research method used is qualitative, with a descriptive qualitative approach and SWOT analysis. Data collection through direct observation, interviews, and previous literature studies. The results showed that Kid's Forest rides offer diverse and interesting attractions, accessibility in Ragunan Zoo is very good, and adequate amenity. SWOT analysis shows that the strengths of Kid's Forest rides are attractive concepts, strategic locations, and adequate facilities. The weaknesses are the limited target market and the lack of educational facilities. Opportunities can further develop tourism activities and facilities. The most influential threat is bad weather that cannot be controlled, because the rides are outdoor activities. Strategies that can overcome these problems include developing wider attractions, improving the quality of facilities, more effective promotion, developing educational facilities, and evaluating weather conditions. By implementing these strategies, Kid's Forest at Ragunan Wildlife Park can increase its attractiveness, provide a better experience for visitors, and can contribute to sustainable tourism development in South Jakarta.
Co-Authors Andini, Davi Ayu Ardani, Putri Aulia Awaloedin, Dipa Teruna Bule, Yohana Gaius Kausar, Devi Roza Krisnandhi Kusumaningrum, Anisa Putri Nugraha, Rizki Nurul Pradini, Gagih Putra, Suadi Sapta