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All Journal Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Hasni, Jusnaini
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Ilmiah Ekonomi, Manajemen dan Syariah

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DEFINING SHARĪʿAH-COMPLIANT TOURISM Abdul Qadir, Abu Hassan Makmun; Yusnaidi, Yusnaidi; Devilishanti, Tio; Yuliana, Desi; Hasni, Jusnaini
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 1 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jiemas.v3i1.40

Abstract

The increasingly lucrative Muslim market has caught much attention from Muslim and non-Muslim tourism service providers. They have begun offering services and products that suit the demands and needs of Muslims, while still maintaining their non-Muslim clienteles. Different qualifiers have been used to terms such kind of tourism, including halal, Islamic, Sharīʿah, and Muslim-friendly. There is currently a large disparity among stakeholders of such tourism in the understanding of the meaning and scope of these terms, which could lead to severe misunderstandings among them. This paper attempts to elucidate the similarities and differences of those terms and promote the appropriate usage for each term. It also discusses the implications of each term and how it may affect the perception of Muslim and non-Muslim travelers.
ANALISIS STRATEGI KOMUNIKASI PEMASARAN MELALUI FACEBOOK STUDI KASUS PRODUK PERAWATAN KULIT SKINTIFIC Yusnaidi, Yusnaidi; Qadir, Abu Hassan Makmun Abdul; Devlishanti, Tio; Yuliana, Desi; Hasni, Jusnaini; Putri, Cut Mega; Mardaleta, Mardaleta
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 1 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jiemas.v3i1.41

Abstract

This study aims to analyze marketing communication strategies used through the Facebook platform, focusing on case studies of Skintific skin care products. The research method used is qualitative analysis, which includes collecting data from the content of Skintific marketing communications on Facebook, as well as reviewing user responses and interactions to the content. The results of the analysis show various communication strategies used, including the use of visual content, keyword selection, and direct interaction with users. These findings provide deep insights into how marketing communication strategies can be optimized through social media platforms such as Facebook, particularly in the context of the skincare industry
Co-Authors Abdul Qadir, Abu Hassan Makmun Aglis Andhita Hatmawan, Aglis Andhita Devilishanti, Tio Devlishanti, Tio Endah Anisa Rahma, Endah Anisa Makmun, Abu Hassan Mardaleta, Mardaleta Putri, Cut Mega Qadir, Abu Hassan Makmun Abdul Suhendra, Noval Yuliana, Desi Yusnaidi, Yusnaidi